Kat Murphy is a Marketing Director at npd. at npd. She possess expertise in advertising, direct marketing. Colleagues describe her as "As Account Director, Kat was an instrumental part of the TBWA team that led the creative transformation of the Thorpe Park Resort brand strategy. From the start of 2014 she worked tirelessly to help find the right platform for the newly evolved audience strategy. “An Island Like No Other” was the premium, aspirational & authentic result. A creative platform that worked across all audiences, all events & all NPD. Firstly, the launch of Angry Birds Land, the relaunch of Fright Nights, the music platform Island Beats & the new 2016 attraction WC16. Always collaborative, appropriately challenging, creative & an eye of the project timelines. One of the best Account Director’s & agencies I’ve worked with. "