Kat Richards Email and Phone Number
Kat Richards work email
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Kat Richards personal email
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“Don’t sit down and wait for the opportunities to come. Get up and make them.” – Madam C.J. WalkerOver my 12+ years in sales and marketing for Fortune 100 companies, I have built a reputation as a confident leader who stands up and makes things happen. I amassed skills, expertise, and success in retail, product, segmentation, consumer marketing, and brand strategy development and implementation. Alongside my passion for driving process improvements and positive change, I am confident in my ability to produce results and exceed expectations.My experience as a college athlete led me to build a career at Nike focused on building its soccer category. My title throughout 8 years at Nike was Senior Soccer Sales Representative, North America, but I floated into stretch positions as Soccer Category Sales Director, Sporting Goods; Soccer Category Sales Manager, North America; and Nike Soccer Grassroots Business Development Manager, North America. These various roles enabled me to build skills in business/merchandising strategic planning, developing effective supply chain processes, producing seasonal story lines, creating merchandise decks, and much, much more. I managed millions of dollars in revenue and negotiated $100,000+ contracts. Then I took that experience to Amazon’s retail platform and built my book of business to more than $90 million.My accomplishments include:• Delivered 118% of my Amazon sales plan in 2022, drove +70% YoY growth for Prime Day, and produced Prime Early Access results at +40% against the previous year• Promoted clubs and team kits for a World Cup event that generated billions in global sales• Built strategies and backup strategies that helped Nike’s soccer category navigate the COVID-19 pandemic• Improved Nike’s retail hiring process and trained more than 800 employees • Traveled to manage Nike experiences at events such as the tennis US Open, the Olympic Trials in Eugene, and multiple prestigious marathonsWhen I’m not working, you can find me spending time with my family and friends. Feel free to connect with me to share ideas or learn more about my expertise and experiences.
Gearup
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Regional Sales Manager – Strategic Accounts TeamGearup Nov 2024 - PresentHillsboro, Oregon, Us
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Sr Merchandising Manger UsKeen Aug 2024 - Nov 2024Portland, Oregon, Us -
Sr. Merchandiser/Product Line ManagerColumbia Sportswear Company Oct 2023 - Aug 2024Portland, Oregon, UsManaged the Women's and Youth PFG /PHG categories, overseeing a +$50M business in 2023/2024. Conducted wholesale account outreach and product creation line planning, collaborating with design teams to identify growth opportunities in key price points, trends, colors, and silhouettes. Developed and executed the Strategic Long Range Plan (LRP) for the PFG/PHG category, managing six strategic accounts and over +250 accounts representing up to $130M in business. Led brand and US/Canada strategy, resolving issues related to product saturation, curated merchandising assortments, product health, franchise longevity, and product life cycles and more. Created and presented merchandising decks and sales presentations to highlight product vision and key marketing stories. Fostered cross-functional relationships to drive sales growth and achieve targets, providing resources to support the success of our sales team and e-commerce initiatives. -
Senior Account Executive AmazonAmazon Mar 2022 - Oct 2023Seattle, Wa, UsPerform B2B sales outreach, offering Amazon’s customer retail platform experience, fulfillment, and technology to a portfolio of consumer sellers in softlines and consumables categories. Manage 250 accounts representing up to $90M in business; spearhead the brand and global strategy and resolve issues related to advertising, merchandising, account health, product suppression, brand registry, supply chain, and more. Build relationships to drive sales growth. Provide resources to spearhead seller and team success. Manage business-critical projects, leading project teams of up to 10 professionals. Prepare sales forecasts/analyses and use information to create strategies with clients and internal teams to drive progress toward goals. Drive business development across multiple teams and build sales pipelines and funnels. -
Na Senior Soccer Sales RepNike Dec 2014 - Mar 2022Beaverton, Or, UsFulfilled the Senior Account executive role for 7+ years; undertook multiple stretch positions.Managed 25+ brick-and-mortar accounts, 75 retail shops, and 80+ soccer clubs and high school teams, totaling more than $5M in business. Served as merchandising lead for sales teams, providing resources/tools and creating story boards for seasonal brand selling. Executed regional and local brand strategies. Represented the brand to retail partners and internal Nike teams. Spearheaded business development and pipeline building efforts. Conducted market research to understand consumer needs. Partnered with marketing/brand marketing to promote elite clubs and team kits for the World Cup event that generated +$9B in global sales. Merchandised the license business and created events with top retailers to generate buzz.• Resolved product issues and realigned accounts; rescued accounts by removing barriers to a profitable partnership. -
Na Soccer Category Sales Director Sporting GoodsNike Jan 2020 - Dec 2020Beaverton, Or, UsSold soccer products and Team apparel line to key sporting goods accounts in the US and Canada, including DSG, Hibbett, Academy, Sport Chek, Kohls, and Scheels. Facilitated allocated/elite product seeding and tied key seasonal story lines to products and athletes. Adjusted door counts based on brand and account product focus to hit sales goals. Realigned cleated footwear business during sports off-seasons. • Placed significant product within Dick’s Sporting Goods stores; soccer represented around 20% of Dick’s US Nike business. • Collaborated with merchandising and product teams to study sales/consumer data and amplify the customer journey by creating unique in-store experiences. • Scrutinized sell-through data for seasonal activations around key innovation of product launches in footwear and license. • Contributed to development and implementation of a new merchandise deck to spearhead a virtual sell-in experience and digital experience that still generated excitement despite pandemic-related restrictions.• Navigated the dynamic COVID sales strategy.
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Na Category Sales Manager Soccer SalesNike Apr 2019 - Oct 2019Beaverton, Or, UsManaged +$9M in business. Merchandised product for accounts and internal partners. Collaborated with product and product testing teams to create new products, mix, and assortments; improved fits, added new graphics, and developed kit customization options. Handled the seasonal soccer order books for Macy’s, Nordstrom, Finish Line, SOCCER.COM, and Foot Locker. Provided leadership to 4 team members.• Established team targets and compensation packages. Reached 103.6% of goal.• Built connections across numerous internal functions to correct gaps in current structure. Focused on supply chain and product planning for inventory, establishing a structure to ensure timely delivery of jerseys and sustain healthy inventory levels over multiple years.• Created new tools and resources and presented them to leadership and external partners; examples include a new demand strategy, new dates and gates for supply chain, and remerchandising the team line to focus on core colors and styles.
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Stretch Nordstroms Sales Rep-Mens FtwNike Feb 2019 - Apr 2019Beaverton, Or, UsManaged +$9M in business. Merchandised product for accounts and internal partners. Collaborated with product and product testing teams to create new products, mix, and assortments; improved fits, added new graphics, and developed kit customization options. Handled the seasonal soccer order books for Macy’s, Nordstrom, Finish Line, SOCCER.COM, and Foot Locker. Provided leadership to 4 team members.• Established team targets and compensation packages. Reached 103.6% of goal.• Built connections across numerous internal functions to correct gaps in current structure. Focused on supply chain and product planning for inventory, establishing a structure to ensure timely delivery of jerseys and sustain healthy inventory levels over multiple years.• Created new tools and resources and presented them to leadership and external partners; examples include a new demand strategy, new dates and gates for supply chain, and remerchandising the team line to focus on core colors and styles.
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Nike Soccer Na Grassroots Business Development ManagerNike Oct 2016 - Oct 2017Beaverton, Or, UsFulfilled the Senior Account executive role for 7+ years; undertook multiple stretch positions.Managed 25+ brick-and-mortar accounts, 75 retail shops, and 80+ soccer clubs and high school teams, totaling more than $5M in business. Served as merchandising lead for sales teams, providing resources/tools and creating story boards for seasonal brand selling. Executed regional and local brand strategies. Represented the brand to retail partners and internal Nike teams. Spearheaded business development and pipeline building efforts. Conducted market research to understand consumer needs. Partnered with marketing/brand marketing to promote elite clubs and team kits for the World Cup event that generated +$9B in global sales. Merchandised the license business and created events with top retailers to generate buzz.• Resolved product issues and realigned accounts; rescued accounts by removing barriers to a profitable partnership.
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Talent And Development CoachNike Oct 2013 - Dec 2014Beaverton, Or, UsCollaborated with HR and the head store manager to identify top talent and design/implement talent development programs to support succession planning in alignment with organizational goals and values. Supervised a team of 22 and built positive working relationships with all team members in the employee store. • Hired and trained more than 800 new employees.• Trained employees on product knowledge and customer interactions, improving customer satisfaction scores. • Streamlined the hiring process for the employee store, shortening the hiring cycle and improving efficiency.
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Product Manager - Nike PortlandNike Nov 2011 - Oct 2013Beaverton, Or, UsDeveloped and launched new Nike products to fulfill identified customer needs. Partnered with design, development, marketing, and sales teams to align products with brand vision• Launched NikeID for in-store customization. • Served as the Run Club lead to market new running footwear; created running routes, built a Nike community, and partnered with marketing to involve professional athletes in Run Club events. • Led retail events in numerous US cities; top events included the US Open, Eugene Olympic Trials, Chicago Marathon, and Women’s Marathon.• Averaged 98% to 110% of goal for each store.
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Digital/Product AthleteNike Jan 2010 - Nov 2011Beaverton, Or, UsProvided exceptional customer service in-store and at key retail events. Assisted customers with footwear sizing, apparel selection, and product information. Merchandised and restocked product; received and processed deliveries. Organized events to promote brand awareness and drive customer engagement and revenue growth.
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AthletePortland State Women'S Soccer Jan 2006 - Jan 2010
Kat Richards Skills
Kat Richards Education Details
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Portland State UniversityDouble Majored In Health Science And Community Health
Frequently Asked Questions about Kat Richards
What company does Kat Richards work for?
Kat Richards works for Gearup
What is Kat Richards's role at the current company?
Kat Richards's current role is Visionary Leader Operating at the Intersection of Sales, Marketing, Product Creation, and Merchandising | Collaborative, “People First” Manager | Building Relationships to Drive Growth and Success | EX NIKE | EX AMAZON.
What is Kat Richards's email address?
Kat Richards's email address is ka****@****ike.com
What schools did Kat Richards attend?
Kat Richards attended Portland State University.
What are some of Kat Richards's interests?
Kat Richards has interest in Playing Soccer, Spending Time With Family, Traveling, Working For Nike, Training, Hiking, Running, Connecting With People.
What skills is Kat Richards known for?
Kat Richards has skills like Leadership, Customer Service, Microsoft Office, Sales, Management, Retail, Marketing, Event Planning.
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