Kat Smith Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Studio Perspective is a multi award-winning branding and marketing agency with an creative approach to the marketing of property, places and business. We are a new breed of agency operating more like a seamless extension of your team. We can create and build your brand, and design and craft every aspect of your marketing with you. Our Prahran studio is a hive of creativity uniting our talented team across strategy, creative, brand, marketing and communications. We are so appreciative and fortunate to work with some pretty special clients (some kindly followed us here from our previous lives) including the likes of APD Projects, Auyin, Brookfield Properties, BivCorp, Elevation, Englehart, Hamton, Henny, H.Co Property, Integra Group, LIV Mirvac, Red23, SYO and Australian Radio Network (ARN). Visit www.studioperspective.com.au to explore some of our recent case studies. 2024 AWARDS:WILD World Design Awards 2024 - Creative Excellence in Brand Identity - CommunityWILD World Design Awards 2024 - Creative Excellence in Advertising - Print Australian Design Awards 2024 - Creative Excellence in Brand Identity - CommunityAustralian Design Awards 2024 - Creative Excellence in Advertising - PrintMelbourne Design Awards 2024 - Best Identity & Branding - Property - Services - GOLD WinnerMelbourne Design Awards 2024 - Brand Identity - CorporateMelbourne Design Awards 2024 - Digital - CorporateMelbourne Design Awards 2024 - Advertising - Print2023 AWARDS:The Urban Developer Awards 2023 Winner - Excellence in Marketing InnovationMelbourne Design Awards 2023 Gold Winner - Brand Identity - Community for West EndMelbourne Design Awards 2023 Gold Winner - Advertising - Print for Legacy Melbourne Design Awards 2023 Silver Winner - Advertising - Outdoor, POS, Retail for West EndMelbourne Design Awards 2023 Better Future Chairman's Selection - Brand ExperiencesSydney Design Awards 2023 Winner - Brand Identity - Commercial - Property

Melbourne, Australia

Open House Melbourne is now one of Melbourne's most celebrated cultural events. Opening doors to buildings of significance across the city for the official Open House weekend each July, along with an annual calendar of events.For 8 years, I was part of the extraordinary team that curated the building list as a key contributor to the Building Council for Open House Melbourne. I was also fortunate to an Associate Board Member during this time.

Melbourne, Victoria, Australia

Ready Media Group is home to Australia's premier property media business, housing the Development Ready & Commercial Ready listing portals as well as a technology stack that incorporates Engage, InstaDocs, Ready-Pay and The Property Development Review publication.Managed the marketing for the Award-Winning Campaign for the sale of The Lindrum Hotel in Melbourne together with JLL.

Melbourne, Australia

During my time with Metric, I led the business as Managing Director and Part-Owner of Metric Melbourne. Metric Melbourne was a boutique full-service marketing agency. Grew the business to a team of 12 from a marketing consultancy into a marketing agency. Expanded the business into NZ, NSW and Queensland. Achieved outstanding results for a host of clients including:> Successful strategic repositioning of Pavilion Green to move the project from 1 sale in 12 months to 50 sales in 12 months> Established the initial branding and marketing campaign for Sea & Sky Sandringham including collaborative partnership with Antoinette Ferwerda> Branded and launched Canopy Palm Beach achieving the most visited project profile in Queensland in the initial launch phase and selling out in less than 4 months> Managed the marketing for Skelton across Awaken and Corporate branding> Created a strategic partnerships with the HCCDC in Newcastle, working closely with them on three significant sites across the city including The Station, The Wharf and Honeysuckle Quarter.> Was personally nominated for Marketer of the Year for REA in 2018 and in the same year had one of our campaigns nominated for Development Campaign of the Year.

South Yarra

Brand and project-level marketing management for one of Australia's leading private property developers with projects in Melbourne, Broadbeach and New Zealand.Little Projects is committed to delivering superior quality lifestyle developments in prime inner city locations. Responsibilities included; strategy, communications, public relations, awards, social media, advertising, digital, collateral and settlement marketing.Managed the marketing for Central South Yarra, Tip Top Brunswick East, Lux&Modern Kew East, Belle Box Hill, Dux Richmond Hill, Hedgeley Malvern East, and Grace Victoria Quarter (Auckland). Marketing Awards:- Winner Best Development Marketing Australia for Dux Richmond Hill at the Asia Pacific Property Awards 2018 - Winner Best Development Marketing New Zealand for Grace Victoria Quarter at the Asia Pacific Property Awards 2017 - Winner Development Marketing Australia for Central South Yarra at the Asia Pacific Property Awards 2017

Melbourne, Australia

Marketing Manager for Victoria's largest home builder, Metricon Homes, across Metropolitan Melbourne with the general management team across 4 divisions.Role included launching the Metricon brand into NSW with the Sydney based team, along with rebranding and launching DualOcc, Signature by Metricon and Allegra. Involved the management of all above the line media and advertising, events, retail promotions in addition to training the sales team with new marketing and retail initiatives..

End to end project marketing for Becton Property Group's development portfolio including high end apartments, retirement projects, resort planning and public/private housing projects in Melbourne, Canberra, Sydney, Byron Bay, Mackay and Harvey Bay.

Communications agency with specialised expertise in online and new media. Assisted the Managing Director facilitate an office relocation before moving into a client services role across a variety of industries including: Little Athletics, Spirit of Tasmania, Icon Constructions, Macquarie Property, Mr Wolf, The Wine Liquidation Centre, and many more. Assisted senior team on larger accounts including HBA, Adidas, and Jay Jays. In 2006 the agency merged with Factory 212 and the role was extended to manage online media buying and planning.

Won a competitive internship opportunity to deliver a detailed analysis of the Jams & Spreads market for Cadbury Schweppes.