Kat W. Email & Phone Number

Sutton Coldfield

Birmingham, United Kingdom

As a Marketing Manager for Business Birmingham I am responsible for delivering integrated campaigns which focus on; B2B inward investment programmes, destination and corporate positioning and third party contracts. In addition I support the business on corporate profile, reputation management and destination branding. I manage a small team (a Marketing Executive and Senior Marketing Executive) to deliver a variety of campaigns to support the above which target key sectors such as Business, Professional and Financial Services, Information and Technology, Food and Drink, and Advanced Engineering. My work to support the strategy involves developing collateral and issuing via a series of campaigns, developing full scale creative campaigns which run worldwide, and planning & developing collateral to support exhibition attendance which more recently includes Expo Real in Munich, and MIPIM in Cannes.

Birmingham, United Kingdom

At Midland Heart I was responsible for developing impactful strategies to achieve strong results through marketing & communications campaigns. Audiences ranged from stakeholders & board members to customers and suppliers. Channels span internet/ intranet, print, DM, SMS, e-mails, press, PR (press releases & general communications), and social networks. Additionally support photography, filming, animation and events. Managed graphic design contracts and associated budgets. I oversaw the development of website content including developing structures, copy and uploading to a CMS. Led on creative and delivery for a variety of campaigns, from campaign brief through to collation of hard copy materials. Lead on creative campaigns geared to secure funding. Responsible for maintaining the Midland Heart brand, and ensuring all key stakeholders adhere to guidelines.

Birmingham, United Kingdom

Responsible for devising and implementing national and tactical CRM campaigns utilising a variety of channels including SMS, e-mail, POS, and DM. Main marketing contact for circa 300 medical directors, dermatologists, doctors, nurses and therapists nationwide. Whilst at sk:n Clinics I managed a range of generic clinic marketing materials including design and print. I also produced local promotional plans and assisted clinics in initiating site specific marketing campaigns. I was responsible for ensuring smooth contact & briefings with the call centre & clinics. Produce monthly progress and campaign updates.

Birmingham, United Kingdom

Responsible for all forms of B2B and B2C marketing, this includes marketing both the organisation as a centre for Black and Asian performing arts and proactively planning and implementing campaigns for upcoming events and Drum Spaces. Managed several Drum branded websites, a small team of 2 Marketing assistants and various marketing budgets. I also produced a seasonal programme brochure 4 times a year and was responsible for sourcing all copy, images, and proofing.

Birmingham, United Kingdom

Created unique customer offers utilising a limited budget to encourage spend on both Credit cards and storecards. Campaigns relied on using the statement channel and DM. A big part of the role involved campaign analysis which was used to determine target groups and identify trends and opportunities to develop prior to planning the following campaign. I was also responsible for sourcing offers, writing content and producing a monthly ‘cross network’ magazine which was sent to 250,000 customers via the customers’ statement channel.

Birmingham, United Kingdom

Whilst with the Highways Agency it was my role to promote the annual graduate scheme to the UK’s finest graduates. It was my aim to increase the number of applicants without compromising quality, and ensure all the scheme’s details were made widely available. This was undertaken by developing a series of campaigns which ran across generic national titles such as the Guardian through to more niche publications including the ICE (Civil Engineering). Undertook full circle campaigns from briefing creative agencies through to analysing post campaign results.

Bachelor'S Degree, Marketing

BA (Hons) Marketing - 2:1

Gcses