Responsibilities:- Develop and translate product/marketing and sales strategies (launch plans, market dynamics, benchmark) into customised channel/TP specific marketing/action plans- Conduct business analysis and gather market insights to set priorities to channel, transform them into sales action plans- Define market-product line (Offline / Online) up based on model catalogue, competition benchmarking, positioning- Serves as liaison to the Sales field and provides TP support/presentations for strategic initiatives/line reviews, support marketing driven sales objectives - Develop promo plan by account/product category within boundaries provided by GTM Excellence- Create concept, evaluate and prepare sell in/sell out offers and trade partner promotions. Deploy and monitor ongoing KPI's, ROl's and maintain all-time control on TP / promo related spendings - Translate&execute go-to-market plans to deliver in line with all-time forerasting and PP - Contribute to optimize Sales execution effectiveness and Trade coverage, lead sell-in&sell-out progresses- Within regional guidelines, define product assortment and prices/value chains at TP's level - Propose and monitor trade terms and incentives- Supervise the generation of rolling ODP / Forecasts in close alignment with TP needs, sales forecasted / TP orders (offline and online stock monitoring) Support regular product forecasting process - Deploy push plans and communicate service level gaps / continuously seek opportunities. - Plan and execute PMR activities

Responsibilities:• define strategies and plans that deliver Category growth based on consumer, shopper and customer requirements,• lead and facilitate the Integrated Commercial Planning, ensure appropriate category objectives, strategies and activities put forward – with clear guidelines,• identify priority channels for the Category and recommend tailored Category Channel plans in line with overall market strategy,• generate & leverage on shopper and customer understanding to ensure all our activities (promotional and pricing guidelines, in-store communication, tailor-made promotions) answer business and shopper requirements,• recommend winning commercial propositions for the category, effectively communicating these to customer and field sales managers as appropriate,• develop and manage subordinates (2 direct reports).

Responsibilities: • Use all relevant insight to create channels strategies and channel plans;• execute and evaluate first class activation plans;• manage and shape tailor made activation platforms;• drive the delivery of our customer marketing solutions into key customers and channels;• drive customer and event specific product or package activation;• select and manage agencies;• support and develop a highly capable customer marketing team to deliver results;• communicate customer marketing initiatives across the organization;• develop and manage trade marketing department (3 direct reports)

Responsibilities:• Translate marketing strategies (brand initiatives and launch plans) into customized marketing plans by channel/account.• Conduct business analysis and gather market insights to set priorities to channel sales teams.• Define market/product line up based on model catalogue.• Within regional guidelines, specify product assortment and prices/value chains at TP’s level.• Serves as liaison to the Sales field and provides TP support/presentations for strategic initiatives/line reviews. • Develop and execute local merchandising/POS materials. • Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level, working close cooperation with sales team.• Work in close collaboration with the regional Category Managers, local sales, marketing and logistic team.• Retention of trainings for sales and promoter team. • Took part of the legal merge of Whirlpool and Indesit Companies.

Responsibilities: • Taking part in developing Trade Marketing strategy in close cooperation with the Marketing, Sales Managers and Trade Marketing Manager.• Coordinating and executing trade marketing activities.• Ensuring and tracking the efficiency of promotional programs.• Continuous communication with Brand Marketing and Sales team.• Managing development, purchase and logistics of promotional and permanent POS’s, racks, displays and other marketing equipments.• Supporting the operative and execution tasks deriving from the Trade Marketing strategy, defined by the Trade Marketing manager.• Promotional budget planning and monitoring.

Responsibilities:• Supporting the execution of channel specific activities based on annual Brand/Trade marketing plan.• Providing TSM’s and SR’s with sales supporting materials. • Planning and purchasing promotional POS materials considering brand standards.• Continuous reconciliation of consumer promotions with Brand Marketing, and Sales team.• Follow-up, evaluation and administration of promotions (internal sales volume and distribution data, Nielsen).

Responsibilities: • Event organizations. • Supervising projects.• Planning, coordinating, evaluating and administrating promotions.• Writing weekly and monthly reports and press releases. • Keeping contact with clients, overseas partners and subcontractors.• Preparing offers and contracts.