Goals: Improving media in Egypt in all its channels through the developing of quantified and qualified matrix of improvements that could easily integrate in every media organization. Create a value added news and information service that would summon the power of the media (main stream & alternate media) Professional experience:*Marketing and corporate reorg Consultation including internal communication plan, hierarchy reorg, digital marketing, marcomm, partnership agreements, public relation, process improvement, corporate security, and assisting in takeover negotiations. *Designing and managing low budget highly efficient Digital marketing campaign for Amwal Al Ghad online news portal.*Designing and managing process improvement events for a major telecom company*Assisted in the inauguration of momken magazine by creating business case including marketing strategy, corporate hierarchy, editorial policy, distribution policy, and feasibility study.*Managing Marketing Department for Amwal Al Ghad, and was in charge of partnership agreements, corporate communication, marcomm, internal comm. Assisted in launching several products, including Ar/En online news portal, radio show, weekly E-magazine, radio show, Tv show.*Worked closely with financial department of banking institutions to develop business case for Amwal Al Ghad. This leaded to the creation of a complete business case including financial offer, feasibility study, market research, corporate strategy (marketing, sales, distribution, and management), corporate hierarchy and workflow.*Co-created Artwork for several clients*Designing, managing, and implementing a complete PR campaign for several clients including media relation, media intelligience, internal comm, marketing consultation, CSR programs, and Crisis Management.*Designing and assisting in the implementation of BTL campaigns *Event organization for several clients*Designing and implementing IT infrastructure