As a dedicated professional at Rothman & Roman, I focus on executing and managing regional projects across Southeast Asia. With extensive experience in strategic development, budget planning, crisis communication, and event management, I have successfully contributed to various high-impact initiatives.One of my most significant recent projects was for dmgevents, where we were responsible for PR and media relations activities across diverse markets including Singapore, Malaysia, Thailand, Japan, South Korea, and Vietnam. This role involved developing comprehensive communication strategies, managing budgets effectively, and ensuring seamless event execution and media coverage.My expertise lies in:• Strategy Development: Crafting tailored communication strategies that align with client objectives and market dynamics.• Budget Planning: Ensuring efficient allocation and management of resources to maximize project outcomes.• Crisis Communication: Implementing proactive and reactive communication plans to manage and mitigate risks.• Event Management: Organizing and managing events of various scales, ensuring all aspects from planning to execution are handled with precision.

Experience OverviewI have successfully managed high-profile clients including Airbus, ExxonMobil, Mastercard, Microsoft, Merck, Cetelem Bank, Magyar Telekom, Upfield, Philip Morris International, Coca-Cola HBC and NN. My expertise spans across strategy development, project management, campaign execution, budget planning, and comprehensive reporting.Core Competencies• Client Management: Delivering end-to-end services for strategy development, project management, campaign execution, budget planning, and detailed reporting.• Business Development: Leading pitch deals, driving new business activities, and supporting sales initiatives to achieve organizational growth.• Regional Expertise: Managing regional clients and providing tailored communication support across CEE countries.• CSR Initiatives: Coordinated major international CSR project for Coca-Cola HBC, focusing on the career development of disadvantaged youth.• Event Management: Expertise in organizing both small and large-scale events, offering all-inclusive event management services, and developing full content and structure for successful event execution.

NGOHub is an online platform for NGOs in Malaysia. This platform brings together NGOs, individuals and donors to work on projects, find volunteers and resources, and form collaborations. The mission is to provide visibility, resources and connections for NGOs, to develop the third sector in Asia. One of many initiatives NGOHub has is the NGO Academy created to provide a space for the enhancement of knowledge, skills and debating issues that are of interest to the non-profit sector in Malaysia. NGO Academy is a series of events, including workshops and forums where NGO workers can learn a new skill or can debate about a topic or issue that needs a solution and it is relevant for them.My role at NGOHub was the following:• Building an umbrella organization for NGOs in Malaysia to facilitate collaboration among organizations on pressing social challenges. Developed a joint strategy and action plan. Developed awareness-raising nationwide programs to increase NGOHub’s visibility and to tackle and raise awareness on social issues.• Led the daily operation and managed communication/organization related tasks: social media management, external communication, partner management, and event organization.• Helped NGOs to deploy new capabilities and improve the skillsets. Organized workshops and training (NGO Academy); coordinated the grants distribution process.

• Provided crisis and reputation management. Managed internal and external stakeholders.• Led and coordinated all CSR initiatives and projects (donations and sponsorship programs, scholarships, internal CSR activities, unique NGO support).• Coordinated sustainability programs, including the preparation of the annual sustainability report.

Managed clients: VISA, GSK, Johnson & Johnson Medical Devices, GE Healthcare, Medtronic, Qatar Airways, Philips, Saxo Bank, Phoenix Pharma, Discovery Networks, Diageo, BBC Prime• Developed internal and external communication strategies. Coordinated strategy execution - managed the PR team.• Delivered training on media communication and crisis management to executives.• Built and maintained relationships with media representatives.• Organized events up to 400 participants.

• Built and maintained media relations; prepared various materials, including press releases, articles, background materials, feature materials, fact sheets, etc.• Organized press events, monitored media, carried out reporting and kept contact with clients. Worked on major international clients from day one.