PAST• 1993-1995 Worked in Marketing Communications as a Business Presentation Specialist and graphic designer at Seagate Technology• 1995-1997 Director of Computer Education, Bonny Doon Elementary School• 1995-1998 Educator, Santa Cruz Department of Education (taught teachers throughout the county how to bring the Internet into their curriculum)• 1995 - Created NetCafé, one of the first internet web portals for restaurants before anyone even knew what a web portal was.• 2000 - 2006 - Cofounder and CEO of SITE-etc, a web hosting and application provider. Helped develop dozens of web apps. Learned what not to do, then finally what works.CURRENT PASSIONSKAT & MOUSE Co.2015 - Kat & Mouse leverages the past 20 years of experience to become a conversion optimization company. 1995 - 2014 - CEO of Kat & Mouse, an internet marketing agency offering web design and development, Local SEO, SEO, social media marketing, PPC, content development and messaging. INTERNET CONSULTINGWith 20 years of experience in ALL fields of web development from design, to programming, usability, information architecture, marketing, copy writing, SEO, Internet marketing, social media marketing, and now conversion optimization, as well as past experience working in Marketing Communications at Seagate Technology, I'm in a unique position to really help businesses become successful online. I've seen many ebusinesses come and go and understand that it takes all pieces of the Internet puzzle (see my skillset) to be successful. I have first-hand experience with all those pieces. Specialties: Conversion optimization, Local SEO, SEO, web design, web application development, Wordpress, Joomla, social media marketing, PPC, web analyticsUniquely positioned as a web consultant who knows it all, having done it all.PUBLIC SPEAKING / MEETUP GROUP PRESENTATIONSI am available to speak on conversion optimization, SEO and web development topics of your choice.
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Vp Of MarketingBrytee Jan 2024 - Present -
Ceo, Founder, Conversion Optimization Expert, Seo, Web DeveloperKat & Mouse Co. Jan 1998 - PresentSan Jose, Ca, UsKat & Mouse began 20 years as one of the first web design and development companies in the county. Because an integrated approach is essential to succeed online, the company quickly grew to a full-service internet marketing agency offering, not just a pretty website, but also SEO, content development and messaging, and search engine and social media marketing. Today Kat & Mouse is primarily a CONVERSION OPTIMIZATION company focused on one thing only - to convert its clients' website visitors into customers. Included in the toolset to achieve those goals is web development and design, landing page optimization, content development, SEO, persuasion psychology, and web analytics.In addition to our internal staff that is working towards certification in conversion optimization, we also leverage our expertise and deep roots in the industry by employing and contracting additional copy writers, programmers, designers, and marketing specialists as needed to meet our clients’ schedule and budget requirements.My personal skills and many years in marketing, graphic design, software development and design, web design and development, psychology, website usability, SEO, and web analytics make me perfectly suited for the field of conversion optimization that requires knowledge and expertise in all those fields to be most effective. -
Business Presentation SpecialistSeagate Technology Jan 1994 - Jan 1996Fremont, Ca, UsWorked in the Corporate Communications department as a business presentation specialist where I primarily developed business presentations for the sales and marketing departments. Was recognized for my copy writing skills and was given the job to write the style guide for Seagate presentations for offices worldwide.
Kathy Long Education Details
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University Of California, Santa CruzPsychology -
Ucsc
Frequently Asked Questions about Kathy Long
What company does Kathy Long work for?
Kathy Long works for Brytee
What is Kathy Long's role at the current company?
Kathy Long's current role is Conversion Optimization Expert, SEO, Digital Marketer.
What schools did Kathy Long attend?
Kathy Long attended University Of California, Santa Cruz, Ucsc.
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