Katariina Kokkonen Email & Phone Number

Finlandia

Marketing Lead of Finland and cooperation with Estonia markets. Includes overall B2B marketing strategy planning together with Nordic&Netherlands marketing team, ownership of Finland marketing success, budgeting and invoicing, cooperation with stakeholders, clients and Sales Managers, budget planning, holistic event management planning and execution, digital marketing, product marcomm campaigns Nordic and country wide.Develope and execute strategies to promote a diverse portfolio of medical technologies, including diagnostic imaging, ultrasound, and patience care solutions. Providing strategic support to sales teams across various medical specialties.

Finland

Newly established freelance entrepreneur in Marketing. Open to remote opportunities.

Finland

Greenhouse company in East Finland. Creating B2C marketing initiatives.● After 20 years of operation, re-branded the company's overall feel with new logo, newspaper announcements, created social media, tone of voice and website (will be updated soon) using Adobe Illustrator, Photoshop, Facebook, webnode and Instagram. According to data, saleshave increased 10-20% yearly in the past 6 years with continuous positive growth. Flowers are sold out sooner every year and visitor count increases yearly.● Created engaging Facebook (750 followers) and Instagram (129 followers) channels and produced content increasing follower count around 30% yearly. Teached employees to run content to pages.● Facebook reach according to data was 17 366 inside Apr-June 2023, which is 23 times the follower count and 72% of it covers the local towns of around 13 500 inhabitants, meaning the reach has covered targeted customers and beyond. Customers travel across the region to visit the greenhouse, since the word has spread further from local towns.● Facebook ad impressions were on average 5 times larger than the follower count with abudget of 10e per campaign.● Work on service improvements by thinking of new ways to attract customers and work with data, example of new projects: HubSpot CRM and automation, new website design and content.● Working with partners, media and influencers to curate user generated content.

Lisbon, Portugal

● Double role merging Project and Community Manager jobs. Aside of leading projects, included a weekly job of marketing campaign content creation.● Running projects to improve International FMCG client's website (B2B) UI/UX performance, B2B marketing campaign launches and analytics aimed at the biggest retail/tax free store employees in the Nordics (DK/FI/SE/NO).● Led a team of 10 analysts together with analyst PM.● With digital UX lead created and delivered marketing campaign website pages with Salesforce and ensured campaigns runned on time for retailers.- Campaign pages included articles, knowledge center,product pages, home banners, article cards, iframe game pages by utilizing HTML5 and CSS coding.● Impacted directly on clients' yearly marketing strategy moving forward as expected by allocating tasks, making necessary meetings, resource management, fixing roadblocks, overseeing project deliveries and constantly communicating status with Jira, Teams and Microsoft Office tools.● Improve website performance, user engagement and automation with small projects.

Espoo

The “right hand” of the fire line Product Manager in new international B2B SaaS+hardware product launches in Europe and Asia. Participated in B2B marketing actions.● Simplified complex topics into understandable marketing materials for the launch, by creating brochures, catalogs, flyers, PowerPoint sales presentations, videos, infographics and photos with Microsoft Office tools, Adobe Photoshop, InDesign and Camtasia video editingtool. While working together with the Marketing department.● Brand management and advisory of launchable products for local and international supply chain, offer support, quality assurance, partners, country product managers, translators and clients across the globe through Yammer intranet, Teams, Outlook and physical meetings.● Was part of a big fire panel line launch to India and guided marketing and globalcross-functional supply chain order planning. Contacted supply chain and partners about new product launch offer, packages, pallets etc to ensure the project was moving forward in schedule while reporting to the Project Manager and Product manager.

Espoo, Southern Finland, Finland

My tasks includes contributing to the whole product life cycle from the beginning to the end. - Participating to new product launches from mrcomm material and product management point of view- Negotiating with suppliers and partners of materials and branding - Coordinating between different parties to get all the necessary elements for the launch- Creating technical documentation and validating- Plan marketing materials and execute them together with Offer support - Participate on website content planning I also work in the center of company's marketing actions by creating marketing materials (inDesign, Photoshop), presentations, sales materials, training materials (videos) and participate in offer support daily tasks.Website back and front end (uploading new products and information on website) Working language: English

Erasmus University, Rotterdam

My work tasks as a marketing & communications intern varied a lot. The job consisted of 50% marketing & communications and 50% of admission office work, which both were executed in daily tasks. The job required high level of written and verbal English, high independence, capability for multitasking and adaptation on quickly changing environment.In marketing office I created advertising materials with templates (InDesign and Photoshop), updated social media channels, updated blog, I was a part of organising events and workshops, took photos, emailed staff and students, used CRM, Microsoft Office tools and different administrative tasks. I was also in charge of workplace Intranet (Igloo, 100+ users) and trained new workers to use it.In admission office I imported applications (SuperOffice CRM), sent admission and rejection letters, updated databases, made templates and used them on marketing, answered queries from students (phone or at office), emailed and updated leads etc. Management skills improved while training other interns in using CRM.

Jyväskylä

Internship in Osuuskauppa Keskimaa. Orientation to Digital Marketing (Social media channels, Hootsuite, Google Ads and Analytics, Blogging and Photoshooting) and overall SOK policies. The job guided me to understand the importance of Social Media and many new tools to use in the future working life.

Master Of Management, Integrated Marketing Communications, 16/20

Master of Science In Management graduate 2022

Bachelor’S Degree, International Business

Activities and Societies: TUTORProfessional studying path in marketing. BBA.

Export Management & International Branding, International Business And Languages

5 months Erasmus Exchange

Diploma, 8.2

Activities and Societies: tutor and producing video/teather projects