Katarina Bäckman Hed Email & Phone Number

Stockholm, Se

Stockholm, Sverige

- Led the planning and execution of The Sales Conference, the Nordic region's largest B2B event for marketing and sales managers, attracting up to 1200 participants annually.- Achieved a significant increase in ticket sales of SEK 1.2 million and a growth of 400 participants during the first three years.- Developed and implemented a digital broadcast strategy, resulting in a successful hybrid event in 2021 with 5,000 online viewers and on-site participation.- Demonstrated expertise… Show more - Led the planning and execution of The Sales Conference, the Nordic region's largest B2B event for marketing and sales managers, attracting up to 1200 participants annually.- Achieved a significant increase in ticket sales of SEK 1.2 million and a growth of 400 participants during the first three years.- Developed and implemented a digital broadcast strategy, resulting in a successful hybrid event in 2021 with 5,000 online viewers and on-site participation.- Demonstrated expertise in strategic project planning, budgeting, resource planning, business case development, and marketing strategy.- Managed the entire event lifecycle, including content planning, procurement of suppliers, website management, publishing and advertising planning, content production, social media campaigns, lead generation, e-commerce, and marketing automation.- Ensured seamless internal and external communications, coordinated exhibitors, and supervised logistics and personnel- The 2022 edition of The Sales Conference was selected as a finalist in Gyllene Hjulet. Show less

Stockholm, Sverige

I led the development and successful launch of "AI: Beyond the Hype," an innovative, motivational, and informative event targeting sales and marketing executives. This event was the result of a strategic alliance between Avaus and Mercuri International, forged through my initiative. Our goal was to clarify AI technologies and trends for a broad audience, moving beyond mere buzzwords to provide real insight and value.Managed the comprehensive event planning and management for a… Show more I led the development and successful launch of "AI: Beyond the Hype," an innovative, motivational, and informative event targeting sales and marketing executives. This event was the result of a strategic alliance between Avaus and Mercuri International, forged through my initiative. Our goal was to clarify AI technologies and trends for a broad audience, moving beyond mere buzzwords to provide real insight and value.Managed the comprehensive event planning and management for a large-scale conference, successfully accommodating 600 on-site attendees and over 2,500 participants online. This involved meticulous logistical planning, innovative use of technology for seamless digital integration, and ensuring an engaging experience for both physical and virtual attendees.Played a crucial role in handling the challenges of the event's marketing to be done through two marketing teams from Avaus and Mercuri International. This included developing and implementing a marketing plan, as well as creating a graphical interface that works for both organizations.Led the branding and visibility efforts for both Avaus and Mercuri International, along with their associated event brands. My leadership ensured an effective portrayal and reinforcement of corporate identities.Managed the entire event lifecycle with clear leadership and organizational skills, overseeing content planning, vendor procurement, website management and content production.My past experiences created clear end-to-end approaches that ensured event success, from initial concept to data for post-event analysis, by delivering an informative, engaging and agile program. Show less

Stockholm, Stockholm, Sverige

- Successful implementation of the Avaus Expert Talks event, a high-profile marketing conference focusing on AI.- Planned and budgeted the entire event, strategically allocating resources to meet project objectives within budgetary constraints.- Effectively procured suppliers, leveraging strong negotiation skills to secure partnerships with vendors that aligned with the event's quality standards.- Managed participant registration and logistics, ensuring a seamless experience for all… Show more - Successful implementation of the Avaus Expert Talks event, a high-profile marketing conference focusing on AI.- Planned and budgeted the entire event, strategically allocating resources to meet project objectives within budgetary constraints.- Effectively procured suppliers, leveraging strong negotiation skills to secure partnerships with vendors that aligned with the event's quality standards.- Managed participant registration and logistics, ensuring a seamless experience for all attendees.- Conducted a comprehensive validation of the marketing plan, assessing its effectiveness in reaching target audiences and achieving event goals.- Ensured the overall quality of the event's physical and digital execution, maintaining a high standard of excellence throughout. Show less

Stockholm

- Developed and executed strategic marketing communications for the company.- Successfully launched a new website, enhanced the brand book, and established a corporate messaging framework.- Pioneered Account-Based Marketing (ABM) and social selling initiatives.

Stockholm, Sverige

- Initiated and managed new projects for various clients, overseeing all marketing activities, recruitment, and talent development.- Collaborated with diverse companies and agencies to drive successful marketing campaigns.

- Played a key role in the development of Posten's Direct Marketing Business, focusing on addressed direct mail, digital media, and emerging platforms.- Coordinated internal production stages, negotiated with external suppliers, and ensured the seamless launch of new products.- Orchestrated cross-departmental collaboration and maintained up-to-date sales channels.- Developed sales and marketing materials for campaigns and product launches, ensuring profitability and market readiness.

Stockholm, Sverige

- Managed key accounts to drive growth in the Direct Response (DR) business.- Cultivated relationships with major brands, such as McDonald's and Överskottsbolaget, and collaborated closely with media agencies.- Recognized as Sales Person of the Month multiple times.

- Conducted outreach sales of purchasing systems to large and medium-sized companies.

Stockholm, Sverige

- Oversaw a portfolio of accounts, offering logistics, mailings, direct mail, and third-party logistics (3PL) services.

Stockholm, Sverige

- Sold the DPD product and contributed to the successful acquisition by Posten.

Skellefteå, Sverige

(part-time alongside studies and project work)

Skellefteå, Sverige

(project position April to June)

Marknadsekonom, Marknadsföring

Studenstexamen, Media Samhälle