Marketing And Communications Manager
Current• Leads the Marketing and Communications section in the performance of their specific duties; prioritizes, assigns and monitors tasks and projects. • Monitors and evaluates program effectiveness and implements changes required for improvement.• Conducts annual review of budgeted executed plan and recommendations for new campaigns with nationwide publications.• Directs annual national advertising plan with targeted ad buys to enhance the OCCC’s brand and reputation as a leader in the convention and trade show industry. • Develops and maintain relationships with area stakeholders, chambers, and partners to educate local businesses, government officials and community leaders regarding the benefits the OCCC provides through meetings, communications and presentations.• Directs promotional and informational videos of the OCCC, Service Partners, proposal and solicitation videos featuring Orange County Mayor, tourism stakeholders, partners, OCCC leadership, testimonials, and all sales and marketing videos.• Serves as the media liaison for press and facilitates and responds to all public records requests.• Executes the annual OCCC marketing and communications plan to maximize awareness of the facility.• Manages all internal and external print and digital marketing and communications collateral. • Identify current and historical trends, comparison reports and opportunities in all markets to prepare and present reports, and other related client correspondence.• Oversee OCCC social media strategy, targeted at maximizing awareness and building a positive national brand identity.• Lead messaging and creative direction of the OCCC website and intranet.• Execute special events such as the Executive Client Advisory Board meetings, VIP visits, Managers’ Retreat and ad hoc meetings.
