Katarina Gjosheva Cheshlarov Email & Phone Number

Dubai, United Arab Emirates

www.midwaymiddleeast.com

Dubai, Uae

- Set Global Hot Zone Vision, Mission and Strategy- Build world-class Hot Zone capabilities to develop regional talents- Closely works with Top 10 Markets globally to insure consistency of knowledge transfer and market execution (specific focus on Brazil, China, India, US, Russia)- Manages stakeholders under various projects and markets- Close collaboration with Shopper Insight and Capabilities to reinforce getting from strategy to action-Part of GCT (Global Gum & Candy Category) to ensure great collaboration between category and sales with particular focus on equity, innovation and margin-Supports local teams for global Top 15 Strategic Partners/Retailers to deliver Hot Zone captaincy and partnership -Accountability to deliver Global Hot Zone targets (revenue) and KPI’s (qualitative mesures)*Reports to Global Vice President Sales

Dubai, Uae

- Set the EEMEA Modern Trade Vision and Strategy- Build world-class MT capabilities at local Sales oganizations and develop local talents on MT excellence.- Enable the Markets for Modern Trade Excellence- Drive country MT Excellence Development Roadmaps- Ensure reflection of MT strategies and programs in country and Regional Strategy- Consolidate existing worldwide MT knowledge into relevant EEMEA solutions.- Bridge International MT and International Customer work with EEMEA countires.*Reports to Vice President Sales EEMEA

Dubai, Uae

- Set the MEA Modern Trade Vision and Strategy- Build world-class MT capabilities at local Sales oganizations and develop local talents on MT excellence.- Enable the Markets for Modern Trade Excellence- Drive country MT Excellence Development Roadmaps- Ensure reflection of MT strategies and programs in country and Regional Strategy- Consolidate existing worldwide MT knowledge into relevant MEA solutions.- Bridge International MT and International Customer work with MEA countires.*Reports to Vice President Sales CEE & MEA

Dubai, Uae

-Lead the regional sales, key accounts and category management organization. Ensure that the marketing strategy and plans are executed and put into practice and commercial goals for the region and distribution are achieved while adhering to all corporate strategies and optimizing costs. -Defines regional sales and key account / category management strategies, approaches and plans in alignment with overall MENA business strategy-Analyzes any deviations from the plans and takes corrective action -Analyzes and recommends strategies to maximize benefits from the opportunities presented by developing markets in the ME region-Prepares and controls the budget to ensure maximum cost effectiveness -Represents ME Sales at the MENA Leadership Team forum-Manages the team of Wrigley managers -Coaches, motivates and directs them on a regular basis-Maintains professional relationship with key customers and distributors-Ensures that the Regional / Country Sales Managers monitors the market and collects all available information from the market, consumers and competitors-Manages the processing of this sales information and present it to MENA/MEA Management at appropriate forums*Reports to GM MENA

Dubai, Uae

-Oversee the development and execution of global customer and business development plans for key Middle East multi-national/regional retailers.-Directing Key Account Managers in the region and securing organizational support on a global basis to drive customer results and efficiencies, as well as playing an active role in developing the skills of the KA team training and leading the adoption of progressive business practices.-Execute the strategic vision and operational plans to maximize business opportunities through an effective Category Management & Shopper Insights process-Serves as an analytic and category management expert using the category management process as a decision platform for all initiatives designed to optimize distribution, shelving, price and promotional mix for Wrigley brands.-Provide category management assistance and fact-based selling to help meet and exceed volume, market share and PFO objectives.Departments directly reporting to this position:-Key Account Management Middle East-Category Management Middle East-Trade Marketing Middle East, North&West Africa*Reports to Sales Director MEA

Dubai, Uae

-Overall responsibility for meeting the Volume and Revenue targets working within the agreed expenditure budgets in the direct customers and targets for listings and distribution in the indirectcustomers. -Achieve the agreed annual targets for volume and revenue by the development, and implementation, of each customer’s Business Plan. -Create annual Customer Business Plans to deliver mutual category growth for Wrigley and The Customer.-Analyze customer sales and category performance in order to ensure all targets will be met and to recommend changes to the business plan as required. -Monitor competitor strategies and tactics and assess impact on Wrigley business. Review and recommend changes to customer business plan as appropriate.

Skopje, Macedonia

-Manage Wrigley’s business by ensuring distribution strategy and plans are executed and put into practice in all channels while adhering to all corporate strategies and optimizing costs. -Ensure the proper business flow in the region starting from distribution, full operations and guidance of the field force team, key accounts negotiations, coordination of the sales and merchandising team and proper implementation of the company process.

Skopje, Macedonia

-Promote the professional programs to opinion formers by signing agreements with Dental Associations, organizing local and regional Dental Congresses.-Follow key developments in dental and oral care researches.

Skopje, Macedonia

-Act as a liaison between Sales & Customer Marketing and all staff functions (brand marketing, finance, corporate development, etc.) for the successful management of trade promotions, new product launches, and sales planning, communication and execution activities that will maximize the brands' potential within the trade channels.-Facilitate all Sales-related issues with assigned brands, and coordinate efforts across other Sales & Customer Marketing teams to assist in the identification, creation and implementation of trade programs and/or co-marketing initiatives that will capitalize on marketplace opportunities.-Participate in the introduction of new products for assigned brands, deciding or contributing to the decisions in such areas as price, timing, and sales coordination.-Developing and managing consumer research projects.-Approving media plans and all brand activities by close collaboration with the agency.-Negotiating the TV and Outdoor yearly agreements.

Skopje, Macedonia

-Foreigner logistic support

Skopje, Macedonia

-Personal Assistant

Bachelor, Management

High School