Katarina Oswan Sjöqvist Email & Phone Number

Göteborg, Sverige

• CRM Strategy: Responsible for creating and executing strategies to improve the relevance and personalization of customer interactions.• Leadership and Budgeting: In charge of global team management and budget planning. • End-to-end Customer Journey Communication: Manages digital customer touchpoints from the initial awareness stage to post-purchase ownership. • Technology & Automation Oversight: Responsible for integrating and managing CRM Marketing automation technologies… Show more • CRM Strategy: Responsible for creating and executing strategies to improve the relevance and personalization of customer interactions.• Leadership and Budgeting: In charge of global team management and budget planning. • End-to-end Customer Journey Communication: Manages digital customer touchpoints from the initial awareness stage to post-purchase ownership. • Technology & Automation Oversight: Responsible for integrating and managing CRM Marketing automation technologies, including compliance. Project managing our AI initiatives. Show less

Göteborg, Sverige

Marketing campaigns: Project manager for global commercial campaigns. CRM: Strategic work with the email program. Defining customer journeys and other digital touchpoints.Analysis: weekly reporting

Borås, Sweden

• Marketing Communication: Contributed to creating the marketing plan, setting media plans and goals. Managed both tactical and strategic marketing campaigns. Coordinated the production of materials for all marketing channels. Maintained daily contact with internal and external suppliers and partners.•PR Strategy: Developed 3-year plans and worked tactically to achieve goals. Planned and managed all PR events. Responsible for the PR budget.

Sweden, Borås

* Senior marketing coordinator: Project manager for marketing campaigns, I coordinated material for our DM, email and online channels, as well as produced DM materials. I was responsible for DM cost budget. * PR: PR-strategy as well as handling daily PR tasks. Through certain activities increase the awareness of Ellos within the fashion press and customers in the 4 Nordic countries. Project managed PR events. * Financial responsibility for PR activities as well as the TV… Show more * Senior marketing coordinator: Project manager for marketing campaigns, I coordinated material for our DM, email and online channels, as well as produced DM materials. I was responsible for DM cost budget. * PR: PR-strategy as well as handling daily PR tasks. Through certain activities increase the awareness of Ellos within the fashion press and customers in the 4 Nordic countries. Project managed PR events. * Financial responsibility for PR activities as well as the TV productions. Show less

Boras, Sweden

* Strategic responsible for the sale by e-mail for all four Nordic countries, as well as to drive traffic via email and mobile channels. * Did the sales forecasts based on key figures. Daily / weekly / monthly reporting in order to reach all posted sales & service targets and other key figures * Developed and increased the number of email subscribers through various activities. I took out a CRM strategy for email. * Led the colleagues in their job to produce and plan… Show more * Strategic responsible for the sale by e-mail for all four Nordic countries, as well as to drive traffic via email and mobile channels. * Did the sales forecasts based on key figures. Daily / weekly / monthly reporting in order to reach all posted sales & service targets and other key figures * Developed and increased the number of email subscribers through various activities. I took out a CRM strategy for email. * Led the colleagues in their job to produce and plan email mailings, both web designers and marketing coordinators. Show less

London, United Kingdom

London, United Kingdom

Ba Hons, Business With Marketing

Entrepreneurship In Tourism Marketing