Tina Li Gaicd Email & Phone Number

Melbourne, Au

Lever Impact is an Australian chartered accounting and corporate finance advisory firm specialising in ESG transformation.

Melbourne , Au

aciae is a pioneering sustainable fashion brand that creates stylish and affordable products made from post-consumer materials. Our first sustainable shoes collection is made of ocean-bound plastics and other recycled materials, designed to be 100% recyclable and cold-water machine washable. With our Australian based end-of-life program, we are creating a future where waste is non-existent and advocating for conscious consumption by helping consumers lead more sustainable lifestyles.

Sydney, Au

Sydney, Au

Melbourne, Victoria, Au

Melbourne, Victoria, Au

Adelaide, South Australia, Au

Adelaide, South Australia, Au

Auckland, ., Nz

● Report to Australia Reginal Director, responsible for Ingredients Solutions, Business to Business (B2B) revenue generation, and NZMP brand growth through existing and new business opportunities● Develop overall Australia Ingredients business strategy focusing on category plans for Nutritionals, Cheese, and Protein● Establish and manage cross-functional teams from R&D, Regulatory, Manufacturing & Quality, SOP, and Executive leadership team on high value speciality business projects. This includes paediatrics nutrition commercial and venture partnerships, sports nutrition white label and global sourcing, and new product launches in high value export markets.● Lead marketing, innovation, product management for Ingredients business, manage a portfolio of over 3000 dairy ingredients for Australia domestic and export channels, promote an innovation pipeline that has achieved over $26m incremental Contribution After Marketing (rolling 12 months)● Establish network with regional offices around the globe, develop channel and distribution plans to launch Fonterra products in domestic market; equally develop high value export markets to promote Australian propositions. Leadership in this role has been instrumental for Fonterra NZMP global sourcing strategy ● Champion for inner company entrepreneurship, create value by leading change programs within the organisation, challenge current process and develop business plans for new business line that grow Fonterra Australia’s share in global market.

Melbourne, Victoria, Au

● Full P&L responsibilities for Nuchev Food, the commercial division of the Group● Responsible for the commercial brand plan including market and consumer insight analysis, customer acquisition strategy, trading term optimisation and consumer retention● Lead global marketing team through all phases of brand creation and management, including concept development, product launches and new market strategy● Head-up sales efforts in domestic and overseas markets, developing distribution channels and customer acquisition strategies● Manage innovation pipeline and portfolio, contributing to new product development and new market initiatives● Successfully launched Oli6 brand in Australia, establishing distribution with major pharmacy banners in over 800 stores, increasing brand awareness from zero to 9% of market share within 6 months, achieving a 90% customer retention rate. Oli6 is now recognized as a leading brand in its category● Instrumental in launching Oli6 into overseas markets, achieving a global distribution in over 1000 retail stores and major online e-commerce platforms ● The business line continues to achieve double digit growth in the first year of launch.

Melbourne, Victoria, Au

● Developed the group business plan, attracting initial capital injection ● Built the company from initial concept in 2014 to a current headcount of over 20 FTEs working in two offices across two countries● Played a key role in attracting talent, resources and top executives from across the globe to join Nuchev● Secured contract manufacturing agreements valued with an Australian-based high-profile food processing company ● Negotiated a key ingredients supply contracts valued with one of only two ingredient suppliers in the Netherlands despite a high scarcity of ingredient supply● Established relationship with regulatory and affiliation bodies such as the Department of Health, Infant Nutrition Council (ANZ), Australia Trade, and Custom Inspection and Quantum (China), contributing to accelerated product launches and shorter time frames for access to market.

South Melbourne, Victoria, Au

● Built the integrated commercial brand plan and introduced highly effective planning and reporting processes● Developed an analysis and insight platform to examine variables that drive demand for each brand● Monitored market insights and managed innovation pipeline and further acquisitions of new brands to strengthen the portfolio and grow company market share● Successfully integrated newly acquired brands (over 30 SKUs) management, operations, and reporting into Sabrands Group. The newly developed commercial brand plan provided insight that allowed a brand that was previously under review for deletion to launch into growth channel and increased its market share.

Southbank, Vic, Au

● Liaised with executive, sales and operations team to develop business models in emerging markets: China, Southeast Asia and Middle East● Commercial Finance lead for the Nutritional and International Business Divisions, successfully launching a portfolio of Devondale SKUs across vast categories, into international markets● Change managed the introduction and transition to new business models ensuring seamless transition and providing commercial support for the new management team: prepare business cases, product portfolio management, strategic pricing, and NPD analysis.● Implement monthly forecast and performance analysis on key divisions● Develop and enhance product optimisation structure within the consumer division and across the broader commercial group to ensure optimal outcome● Identify opportunities for growth and improvement in relation to operations, services, processes and systems to improve efficiencies and business performance.

Southbank, Vic, Au

Dunsandel, Canterbury, Nz

Dunsandel, Canterbury, Nz

Christchurch, Canterbury, Nz

Christchurch, Canterbury, Nz

Christchurch, Canterbury, Nz

Master Of Business Administration (M.B.A.), Executive Mba

Business Sustainability Management

Certificate In Esg Investing, Responsible Investment

Corporate Value Chain (Scope 3)

Sustainability Reporting

Company Directors Course

Chartered Accountant (Ca), Financial Management, Strategy, Reporting, Auditing, Tax, Project Management

Bcom, Accounting

Level 2, Wine & Spirit