• Developing and implementing Brand Plans, coordinating marketing activities associated with them, both domestically and in international markets (EMEA).• Creating external communications including press releases.• Planning and executing external communication strategies.• Creating, planning, and coordinating campaigns on Google platforms and social media channels (FB, Instagram, Linkedin).• Preparing reports and analyses of communication and marketing activities, including media return reports.• Developing and coordinating customer satisfaction surveys.• Collaborating with agencies and subcontractors.• Team management.• Coordinating the marketing budgeting process, initiating and implementing optimizations, monitoring the process's compliance (planning/expenditure/updates resulting from achieving business goals).• Monitoring the implementation of the adopted strategy and evaluating its effectiveness in relation to sales results (sales, profit, margin, market share, brand awareness, and image).

•Preparing and executing marketing plans including implementation of new communication, brands/product, managing the productivity of the marketing plans and projects.• Managing brands.•Developing omnichanel marketing strategy - supporting the integration of marketing, online sales and advertising.•Developing an inbound marketing strategy through: -content marketing and remarketing-Developing marketing automation.•Identifying and driving new business opportunities.•Planning and implementation of promotional activities B2B and B2C.•Developing and executing local brand strategies.•Managing brand equity development activities & projects.•Preparing and executing marketing plans, managing the productivity of the marketing plans and projects.•Developing e-commerce channel.

•Preparing and executing marketing plans, managing the productivity of the marketing plans and projects,•Planning and supervising the implementation of marketing and trade marketing activities on the local market and EMEA, close cooperation with sales departments, providing post-event reports, analysis, and regular status reports on marketing programs,•Experience in sales support, experience in creating and implementing programs for sales channels supporting specific sales goals,•Planning and coordinating of ATL (TV,press, outdoor, radio) and BTL campaigns, •Managing cross-functional projects and teams,•Planning and implementation of promotional activities B2B and B2C,•Developing and executing local brand strategies,•Managing brand equity development activities & projects,•Initiation and management of strategic brand alliances (e.g. Subaru, Isuzu, KIA),•Managing brand identity,•Leading development of packaging initiatives,•Monitoring markets and consumer needs, proposing actions and adjustments to brand marketing, •Identifying and driving new business opportunities.•Conducting market research to determine market requirements for existing and future products.

• Preparing and implementing sales and marketing plans including plans of the implementation of new communication, product and price strategy,• Preparing media creation,• Marketing and sales budget managing,• Sales analyzing and forecasting,• Planning and coordinating of ATL ( press, outdoor, radio) and BTL campaigns, • Preparing participation in trade fairs and promotional activities (especially sales promotion), • Analysing effectiveness of the campaigns in the CRM system, monitoring competitors’ activities,• Acting as a contact-person with mass-media, advertising and PR agencies, media house,• Homepage managing - copywriting (both for the individuals and agents

• Preparing marketing plans and sales promotions, • Creating the marketing image of products,• Supervising Creative Dept. cooperation with graphic designers and creative agencies,• Supervising realisation of the publishing schedule (jigsaw puzzles, board and multimedia games, stationary); cooperation with product managers and the production and logistic department, • Working on the creation of new products’ packages and the implementation of a new visual identity, • Managing marketing materials (especially catalogues and POS)-preparing and managing the production and distribution, • Preparing participation in trade fairs (domestic and external e.g. “Paperworld” in Frankfurt, “Toy Fair” and “ANTE” in Nuremberg),• Preparing promotional and advertising activities,• Acting as a contact-person with mass-media, internal and external advertising agencies and licensors (Disney, Warner).