KB Digital za swój cel stawia sobie wsparcie małych i średnich firm w obszarze digital marketingu.

Product Management for vacuum cleaners bags on PL marketTrade and digital trade marketing management Cooperation with traditional and online distributors Managing the Marketing budget- both BTL and ATLProject management - new portfolio introduction Cooperation with headquarter marketing teamCooperation with local manufacture in terms of new product launches

Digital Customer Journey study coordination and implementation Manage the relationship with Digital agenciesAdvising Product Managers on the implementation of new products, nationwide campaigns - coordination of activities in the Online channel including e- retailers and social mediaSupport and manage online consumer promotion for VELUXB2B digital marketingCooperation with offline and online dealersSupport for traditional dealers in digital transformationCreation and… Show more Digital Customer Journey study coordination and implementation Manage the relationship with Digital agenciesAdvising Product Managers on the implementation of new products, nationwide campaigns - coordination of activities in the Online channel including e- retailers and social mediaSupport and manage online consumer promotion for VELUXB2B digital marketingCooperation with offline and online dealersSupport for traditional dealers in digital transformationCreation and implementation of Widget project for 600 builders merchant- VELUX partners across PolandSupport in Google Ads and Facebook Ads for VELUX dealersDigital tools for Partners: Dealers and installers locators implementationManaging cross departments projects for sales and marketingManaging the HubSpot tool for acquisition, segmentation and nurturing the leads, acquiring 6 500 MQL within 1 yearAdvising in online media budgetProject management - running 3 cross-departmental projects during 2018-2020 Show less

B2B digital marketing, online tools managementProject managementOnline communication Support Product ManagersSupport Sales Team in all digital activities with external partnersCoordinate online communication of VELUX brand on dealers websites Coordinator of V-PL homepage- Sitecore and Joomla webmaster

Digital Trade Marketing for Philips consumer productsPlanned and executed online e- trade marketing activities for Pure Plyaers, Brick & Clicks and Buying Groups channelsManaged national, online campaigns for Philips, Saeco and Philips Avent brands on customers websites:mediamarkt.pl, euro.com.pl, electro.pl, mediaexpert.pl, afito.pl, redcoon.pl etc.Managed AdWords campaignsDesigned and implemented coordinated PPC Campaigns for e- retailersEvaluating… Show more Digital Trade Marketing for Philips consumer productsPlanned and executed online e- trade marketing activities for Pure Plyaers, Brick & Clicks and Buying Groups channelsManaged national, online campaigns for Philips, Saeco and Philips Avent brands on customers websites:mediamarkt.pl, euro.com.pl, electro.pl, mediaexpert.pl, afito.pl, redcoon.pl etc.Managed AdWords campaignsDesigned and implemented coordinated PPC Campaigns for e- retailersEvaluating promotions and optimizing the resultsCoordinated activities of SEM agency.New products developed and launched in cooperation with marketing department; Conducts efficient communication and action planning with the salesCoordinated tailor made online campaigns on agito.pl, redcoon.pl, morele.net, mall.pl.Cooperating with Regional Marketing Managers, KAM, trade marketing and e-marketingDigital Trade marketing budget management to receive optimal ROI level and cost optimizationCoordinated creative works (display, Landing Page).Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates on marketing materials developed for email, banner, adwords campaigns.Online Excellence development for Philips products among e- retailers websites Show less

Supervised the process of banner design, media purchasing and results monitoringCoordinated monthly online campaigns including AdWords campaigns, emailing etcCoordinated activities of interactive agenciesLead project of developing new corporate website, e-mailing systemLead project of refreshing the Philips Club- loyalty program at PhilipsPhilips Polska Facebook Fanpage management: building the awareness inside Philips organization to take advantage of… Show more Supervised the process of banner design, media purchasing and results monitoringCoordinated monthly online campaigns including AdWords campaigns, emailing etcCoordinated activities of interactive agenciesLead project of developing new corporate website, e-mailing systemLead project of refreshing the Philips Club- loyalty program at PhilipsPhilips Polska Facebook Fanpage management: building the awareness inside Philips organization to take advantage of FacebookFacebook Ads - highly focused on ROI analysis in on-line advertisingCoordinated creative works (display, microsites).Optimized landing pages Show less

Driving and implementing all internal communications (Intranet, employee newspaper, email newsletters)Establish Benefit Systems for more than 250 employees at Philips Reporting to the CEO Philips PolskaOrganizing annual company-wide employee event (Town Meetings)Supervising brand identity Cooperation with Non- government organizations

- praca przy organizacji imprez sportowych, w tym Biura Prasowego podczas Mistrzostw Europy w Łyżwiarstwie Figurowym 2007 w Warszawie- organizacja i prowadzenie konferencji dla mediów zagranicznych i polskich podczas Pucharu Świata w Kombinacji Norweskiej, Zakopane 2007- nawiązywanie i utrzymywanie pozytywnych relacji z dziennikarzami branżowymi- przygotowywanie prezentacji ofert sponsorskich - prowadzenie konferencji prasowych - tworzenie notatek prasowych

- tworzenie materiałów telewizyjnych, felietonów do programów informacyjnych w TVP 1- praca dziennikarska podczas Igrzysk zimowych w Turynie 2006 oraz Mistrzostw Świata w Piłce Nożnej w Niemczech- praca reportera podczas transmisji na żywo w programie TVP1 oraz TVP Sport- współtworzenie programu hokejowego „Trzecia tercja” w kanale TVP Sport- zrealizowanie reportażu dokumentalnego o Mariuszu Czerkawskim oraz programu „Z Krzysztofem Oliwą do NHL”- tworzenie programu… Show more - tworzenie materiałów telewizyjnych, felietonów do programów informacyjnych w TVP 1- praca dziennikarska podczas Igrzysk zimowych w Turynie 2006 oraz Mistrzostw Świata w Piłce Nożnej w Niemczech- praca reportera podczas transmisji na żywo w programie TVP1 oraz TVP Sport- współtworzenie programu hokejowego „Trzecia tercja” w kanale TVP Sport- zrealizowanie reportażu dokumentalnego o Mariuszu Czerkawskim oraz programu „Z Krzysztofem Oliwą do NHL”- tworzenie programu informacyjnego dla Polonii w Australii Show less