Katarzyna Drążek Email & Phone Number

Kraków I Okolice

Kraków, Woj. Małopolskie, Polska

As Event Marketing Manager in 4Business Team company I was responsible for:- preparation of complex offers and sells presentation,- preparing creative concepts of events/incentives/conferences which are customized and based on client's marketing goals such as: improvement and building long-term B2B relationship, teambuilding and motivation for future cooperation,- analysing cost calculations and budget plans of projects,- creating strategic and marketing plans for the sake of the companies development,- direct and independent coordination of projects and their implementation ( events, conferences, incentives, corporate training, workshops, marketing campaigns ),- acquiring, establishing and maintaining good relationship with customers,- creating customers and suppliers data base,- B2B meetings, preparing and signing contracts with key customers and suppliers,- regular results reporting to the management,- implementation and training of new employees,- direct cooperation with contractors in Poland and abroad (mailing, calling, meetings),- creative searching for new solutions in MICE industry, coordination of brainstorming,- monitoring MICE market and activity of the competition,- represent the company and active participation in business trades, MICE branch trainings, business trips in Poland and abroad,- performing daily administration tasks if needed.

Cracow

As a Digital Manager I am responsible for managing and conducting activities related to the area of ​​online marketing for brands of the OSHEE WORLD group (OSHEE, SONKO, KINGA PIENIŃSKA, RL9 by OSHEE). My main responsibilities are: - creating creative concepts and preparing campaign strategies for OSHEE WORLD Group brands: OSHEE, SONKO, Kinga Pienińska, RL9 Junior by OSHEE,- preparing cost calculations and mediaplans of digital project for all brands,- preparation of advertising content (copywriting) and graphic/photo content for social media channels,- direct and independent running social media channels (Facebook/ Instagram/YouTube/LinkedIn/TikTok/Twitter) along with their moderation,- conducting advertising campaigns in the Facebook Ads Manager / Instagram / LinkedIn,- monitoring, optimization and analytics of advertising activities carried out (Facebook Ads Manager, Google Analytics),- preparing post buy reports and recommendations for new tools,- cooperation with media houses, advertising publishers, social media agencies, creative agencies, SEO agencies & influencer agencies,- searching for influencers and brand ambassadors for the OSHEE WORLD group along with the ongoing coordination of their activities,- planning and coordination of PR projects,- searching for potential partners for cooperation with private label brands,- ongoing cooperation with Brand Managers and Graphic Department,- verification of marketing creations in technical and aesthetic terms,- searching for freelancers to cooperate in advertising campaigns (copywriting, photo sessions, GAds & DV360 campaigns),- ongoing cooperation with the E-commerce Department along with communication planning and conducting sales activities,- ongoing cooperation with the Trade Marketing Department,- supporting team and performing other daily tasks if needed.

Cracow

- creating strategies and action plans related to digital & performance marketing for B2B clients,- preparing cost calculations and mediaplans of projects,- monitoring, optimization and implementation of campaigns in efficiency models,- creating ads & posting on Facebook/Instagram/YouTube on RASP profiles;- direct and independent running of marketing campaigns,- preparing post buy reports and recommendations for new tools,- conducting activities that support the sales process and generating leads online,- cooperation in creating creations and marketing content,- verification of marketing creations in technical and aesthetic terms,- close cooperation with the client and managing good relationship,- supporting team and performing other daily tasks if needed.

Kraków, Woj. Małopolskie, Polska

As a Performance Marketing Specialist I am responsible for:- creating strategies and action plans related to digital & performance marketing for B2B clients,- preparing cost calculations and mediaplans of projects,- monitoring, optimization and implementation of campaigns in efficiency models,- direct and independent running of marketing campaigns,- preparing post buy reports and recommendations for new tools,- conducting activities that support the sales process and generating leads online,- cooperation in creating creations and marketing content,- verification of marketing creations in technical and aesthetic terms,- close cooperation with the client and managing good relationship,- supporting team and performing other daily tasks if needed.

Kraków, Woj. Małopolskie, Polska

Kraków, Woj. Małopolskie, Polska

As Master Data Analyst in QVC company I was responsible for US market with below tasks :- transition and implementation of new project into GBS QVC company (mailing, calling, live call trainings and videoconferences),- creating and implementation customer accounts and data base,- importing data and entering them into the SAP/ IBM and Coupa system,- direct cooperation with AP Team and AP Management,- direct collaboration and supporting of US Team,- regular results raporting and analysing of changes in data base,- verifying of vendor account maintenance such as additions, changes in personal/ company data and bank details in the internal system,- processing of vendor accounts such as set ups and changes, ensuring that, where appropriate, regulatory and compliance documents are secured from the vendor prior to issuing payments,- contract reviews to ensure full compliance and to QVC terms and conditions,- continual maintenance review of vendors accounts to ensure inactive vendors are blocked for posting,- contributing to the team work by performing other duties as needed such as vendor statistical reporting as assigned by GBS Management Team.

Kraków, Woj. Małopolskie, Polska

As PTP Junior Administrator during my internship in Heineken GSS I was responsible for Dutch market with below duties:- responding to daily vendor queries via phone and via e-mail,- invoice processing in Basware system,- analyzing open items (block items, debit balances, direct debits and overdue items),- constantly seeking to improve PTP processes,- developing and maintaining successful working relationships with suppliers, employees, local Operating Companies, other teams within HEINEKEN Krakow and other key stakeholders- providing reports on request, analyzing them and drawing conclusions,- performing other daily accounting tasks if needed.

Studia Podyplomowe, Marketing Internetowy

Magister (Mgr), Finanse I Rachunkowość

Licencjat (Lic.), Rachunkowość I Controlling