Developing product message that differentiates new products from others in the marketCommunicating the value of new products to the sales team and develop sales tools that facilitate the selling processPlanning and taking part in the launch of new products and involve several different departments in such launchesBriefing the press and PR teams about new products and take part in presentationsThrough interviews, surveys, focus groups and sales data, gaining insight into customer… Show more Developing product message that differentiates new products from others in the marketCommunicating the value of new products to the sales team and develop sales tools that facilitate the selling processPlanning and taking part in the launch of new products and involve several different departments in such launchesBriefing the press and PR teams about new products and take part in presentationsThrough interviews, surveys, focus groups and sales data, gaining insight into customer use of current products, untapped opportunities and buyer personasReviewing inventory levels and ensure product availabilityEstablishing timescales for development of new products with product management, engineering or manufacturing departmentsUsing market research data to determine product pricingCreating product content such as case studies, videos, website copy and Social Media contentSpeaking and presenting about products to both external and internal audiencesTesting new productsProposing and keeping within a budgetResearching competitor offerings and react when appropriateRecruiting and develop a team of product marketing executivesOperating as the lead point of contact for any and all matters specific to accountsBuilding and maintaining strong, long-lasting customer relationshipsOverseeing customer account management, including negotiating contracts and agreements to maximize profit Show less

Developing effective corporate communication strategiesOrganizing initiatives and plan events Managing internal communications Drafting content (e.g. press releases) for media or company websiteLiaising with media and handle requests for interviews, statements etc.Collaborating with marketing professionals to produce copy for advertisements or articlesPerforming “damage control” in cases of bad publicityFinding the resolution of disputes with the public or external… Show more Developing effective corporate communication strategiesOrganizing initiatives and plan events Managing internal communications Drafting content (e.g. press releases) for media or company websiteLiaising with media and handle requests for interviews, statements etc.Collaborating with marketing professionals to produce copy for advertisements or articlesPerforming “damage control” in cases of bad publicityFinding the resolution of disputes with the public or external vendors Show less