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I’ve built my career with a reputation for reaching goals, and managing messaging, people, projects and outcomes. It’s no wonder that since launching my own marketing consultancy, former colleagues, employers and other organizations have asked me to help them reach their marketing objectives through public relations, digital marketing, email marketing, strategy, social media and every marketing channel imaginable.I’ve learned something new from every organization I’ve served. This has ranged from my time as a Vice President in a healthcare organization to heading up marketing for a group of mountain resorts, to managing PR, digital, social and email for a variety of hospitality companies. I’m like the multi-tool of marketing!What I’ve always brought to the table is an analytical approach to marketing that lets you plan, test and measure your marketing efforts. This lets you do more of what works, and less of what doesn’t. Isn’t that what every business needs? If you’re wondering what my background is, I encourage you to view my profile on LinkedIn. You’ll see I have a Bachelor’s Degree in Communications and an impressive array of past employers across a wide swath of industries. Since starting my own business, I’ve helped dozens of companies reach their goals too. My client list speaks for itself.Know what else is different about working with me? I’m not an agency with a ton of overhead to support and employees to pay. I have built long-time relationships with the marketing resources we’ll need to make your public relations and marketing efforts succeed, from website developers to graphic designers to video producers to photographers. These are pros I’ve vetted over the years who will work as hard for you as they have for me.I also have developed media relations with many reporters, bloggers, influencers and writers, both regionally and nationally. I’m an expert storyteller and know how to pitch a story, your story, and have the relationships to see that story amplified. What I hear over and over again from my clients is a sense of relief that finally, they don’t have to worry about their marketing anymore. They see that it’s being handled consistently, professionally and thoughtfully by someone who really cares about their business. “I feel like I’m your only client,” is a frequent comment.
Kathy Bennett Marketing, Llc
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Marketing And Public Relations ConsultantKathy Bennett Marketing, Llc Mar 2019 - PresentNew EnglandPublic relations consultant providing media relations, email marketing, social media management, creative and strategy. Also available for overall marketing strategy and planning. I've also provided interim marketing leadership for organizations while overseeing recruitment efforts. Specializing in tourism, hospitality and healthcare marketing.
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Vice President Of Marketing & DevelopmentMemorial Hospital North Conway Nh Jan 2013 - Jun 2019North Conway, Nh● Drove complete overhaul of this over $60M hospital’s website and all content marketing, including strategic vision, design, and extensive content development/writing. ● As part of major organizational shift from hospital to healthcare system, worked as part of the enterprise-wide marketing communications team to oversee rebranding and messaging to both internal stakeholders and community.● Assumed leadership of critical development department after just one year with hospital.● Served as key member of the strategic planning team.● Wrote all web content, social media, press releases, email campaigns, and print collateralImpact:➢ Turned around underperforming development department, driving a 50% increase in event revenue and 10% in overall fundraising through a comprehensive plan of event consolidation and elimination of an outsourced consultant.➢ Faced with a marketing program that was ad hoc, ineffective, and lacked organizational buy-in, worked closely with internal stakeholders to develop an integrated marketing plan that effectively leveraged online opportunities and directly supported the hospital’s strategic goals.➢ Hospital’s website was years out of date and was not mobile-enabled. Helped develop, write, and launch a multi-organizational site with a database-driven content management system and responsive, mobile-optimized design.➢ Agency fees had been consuming lion’s share of marketing budget. Completely overhauled marketing workflows, brought critical functions in-house and put agency work out to bid to realize a 60% savings in fees. ➢ As development head, brought in multiple five to six-figure donations and a key $8M gift that secured the construction of a much-needed senior center facility.➢ Successfully converted CRM platform to Blackbaud/Raiser’s Edge to more effectively support fundraising efforts. -
Marketing DirectorCranmore Mountain Resort / Boothcreek Ski Holdings Sep 2002 - Jan 2013North Conway, Nh● Part of visionary leadership team who overhauled core business marketing and introduced additional lines of business to transform this 70-year-old resort into a thriving year-round enterprise. ● Took outdated traditional print marketing-focused strategy to robust digital approach including social media, paid search, email marketing, and ecommerce.● Oversaw direct marketing campaigns and customer database management/CRM, including database integration of point of sale (POS) system, as well as direct and email databases.● Conducted all pricing negotiations and prepared quotes, delivering each project on time and on budget.Impact:➢ Drove increase in winter sales volume and promoted additional off-season lines of business to realize a 50% increase in total revenue coupled with a 10% increase in overall market share.➢ Web development and SEM/SEO efforts led to consistent 20-30% increases in yearly web visits and ecommerce revenue for five consecutive years in highly competitive market.➢ Effectively leveraged multiple channels including digital, print, and email to communicate and promote new lines of business with the community and potential clients.➢ Email marketing campaigns and testing resulted in open and click through rates 25% over industry standards.➢ Developed mail plan, copy, creative and tracking that grew the email list for six member resorts by a full 40% over 12 months.➢ Nurtured and successfully executed long-term partnership agreements with national and regional beverage, auto, non-profits, hospitality, and sports equipment companies.➢ Oversaw web development team responsible for development of email marketing program and ecommerce solution.➢ Responsible for producing extensive web content for company websites, blogs and social media networks.
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Vp Of Marketing ServicesGolf Society Of The U.S./Player Magazine Jul 1999 - Dec 2001Greater Boston Area● Oversaw advertising and sales teams, responsible for lead generation, sales projections and meeting all sales goals.● Drove the membership’s direct mail, website, and editorial product.● Managed remote nationwide team of 5-10 designers, editors, copywriters, and production specialists.● Assisted with the development of ancillary affinity products such as books, videos and events. Impact:➢ Drove web content for most-visited golf website of its time with one of the largest email databases in its market.➢ Launched a bi-monthly magazine that attracted a quarter of a million paid subscribers nationwide.➢ Converted 25% of customer database to email list in first year of website launch.
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Vice President & Creative DirectorTrans National Group Jul 1995 - Jul 1999Greater Boston Area● Managed creative department with an annual marketing budget of $10M for this entrepreneurial startup, producing all membership marketing materials and print collateral to support multiple lines of business.● Directed a monthly direct mail effort to a list of approximately 1 million.● Created scheduling, production and trafficking protocols that raised effectiveness and productivity while cutting costs.
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Creative Services ManagerCross Country Automotive Services 1991 - 1995Initially hired as copywriter for the small in-house creative services team, was promoted to department supervisor.In addition to copywriting duties, was also responsible for graphic design, production, marketing strategy and client service support for nationwide accounts including the benefit wing of the AFL-CIO and many major car manufacturers.
Kathy Bennett Skills
Kathy Bennett Education Details
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Communications, Professional Writing
Frequently Asked Questions about Kathy Bennett
What company does Kathy Bennett work for?
Kathy Bennett works for Kathy Bennett Marketing, Llc
What is Kathy Bennett's role at the current company?
Kathy Bennett's current role is Public Relations and Digital Marketing Expert for Travel, Tech, Healthcare and Nonprofits.
What is Kathy Bennett's email address?
Kathy Bennett's email address is kb****@****lnh.org
What is Kathy Bennett's direct phone number?
Kathy Bennett's direct phone number is +160335*****
What schools did Kathy Bennett attend?
Kathy Bennett attended Salem State University, Salem State University.
What are some of Kathy Bennett's interests?
Kathy Bennett has interest in Guitar, Direct Marketing, Skiing, Web Marketing, Music, Search Engine Optimization.
What skills is Kathy Bennett known for?
Kathy Bennett has skills like Email Marketing, Social Media Marketing, Copywriting, Online Marketing, Social Media, Marketing Strategy, Advertising, Public Relations, Seo, Direct Marketing, Online Advertising, Marketing Communications.
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Kathy Bennett⛳️
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