• Full-scale events development, management, and promotion for in-person and digital events• Build marketing strategies and distribution schedules for event campaigns• Curate communications and design website graphics for event promotion and registration via HubSpot and Kajabi• Assist with location scouting and budget negotiations for in-person events• Design and produce printed items for use during conferences• Provide on-site support for full event production

Refined overall marketing event planning by developing a replicable process ensuring high event impact and qualified leads, while maintaining alignment with business needs and initiatives. Strategically built and ran virtual events, from conception and pre-event planning activities to execution and post-event analysis with a lead follow-up plan.Event Strategy and Concept• Established yearly marketing strategies and communications plans in Asana and Trello for 35 industry-focused in-person and virtual roundtables, webinars, and fireside chats• Refined event communication process and improved registrations by 40%• Successfully prioritized and managed multiple projects remotely while meeting deadlines and budgets exceeding yearly business targets by 8-10%• Directed account-based marketing activities, in partnership with sales by identifying target accounts, developing strategy, and executing campaigns with the support of cross-functional teamsDemand Generation• Generated campaign prospect lists with 10k+ contacts via ZoomInfo and Dealfront with less than a 10% new lead bounce rate• Strategically produced virtual events with a 50% increase in attendance and a 75% increase in MQLs• Groomed and maintained HubSpot CRM data increasing information quality by 40%Success Measurement• Analyzed the impact of demand generation activities via HubSpot dashboards, continuously evaluating the performance of campaigns and adjusting demand tactics and strategy to maximize ROI• Provided 3 MQLs that led to new sales within 3 months and increased revenue by 5%• Reported on event metrics, performance of concepts, and attendee feedback to measure KPI and identify improvement needs to optimize future events• Reduced marketing budget spending by 40% with a refined strategy and planning approach

Event Strategy and Development• Spearheaded global partners and resellers marketing initiatives, driving success in joint campaigns by 45%• Contributed 5% to overall company growth during the pandemic by creating a monthly webinar series• Exceeded business targets by 10% via global, multi-channel, integrated marketing campaign strategies• End-to-end ownership of building strategy, project management, and execution of global events, including logistics, budget management, vendor coordination, contract negotiation, and on-site supportMarketing Activities• Facilitated global event strategies, digital marketing, and demand generation that increased customer engagement by 25%• Designed graphics and content, and curated industry-focused audience for LinkedIn Ads campaigns growing online leads by 200%Partner Relationships• Expanded partner brand promotion initiatives by 400% through the production of co-sponsored events, co-branded literature, joint product promotions, and worldwide white-label software launches• Provided yearly updates for 30+ branded Marketplace and Partner Portal documentsBudgeting and Reporting• Budget management via contract negotiation, securing event sponsorships, promotional product cost reduction, and project management of agencies, consultants, and suppliers, saving the company over $5K quarterly• Constructed regional and global HubSpot event analytics dashboards reflecting a 10-15% increase in success for marketing campaigns, including assessment against KPIsStaff Management• Oversaw development of BDR staff to share the best marketing practices, expand industry knowledge, and professional development improving workflow by 35%• Trained new staff on company tools improving team productivity by 25% through coaching and implementing strategic processes• Led the management, training, and mentoring of the Americas Marketing Coordinator improving teamwork flow by 80%

Event Strategy and Development• Pioneered the first global event strategy during the pandemic shutdown for the execution of bi-monthly sales and support education series that increased overall company's success and growth by 5% yearly• Revitalized the concept to execution of yearly internal and external event logistics including 24 -30 webinars, 4-6 international tradeshows, 3 event sponsorships, and executive speaking engagementsMarketing Campaigns• Increased readership by 20% by improving content, updating graphics, and delivering monthly customer and partner newsletters via HubSpot to 3 global audiences• Increased new lead generation by 15-20% via ownership of end-to-end logistics for large-scale international tradeshows• Executed launch of new corporate branding and identity initiatives to develop innovative advertising, public relations, social media, and events• Attained a 15% increase in company website interactions via enhancements in WordPress for new website branding promotion and design of partner education portalPartner Relationships• Responsible for building and maintaining marketing relationships with partners and resellers across the US, Canada, Mexico, and South America, driving joint initiatives and promotional campaigns• Grew partner marketing activities by 60% in the first yearBudgeting and Reporting• Maintained HubSpot dashboards to conduct post-event/campaign evaluations, measure KPI and ROI, and share results and recommendations with sales and marketing teams• Complied campaign analytics to review successful activities and areas of growth with the Americas Chief Evangelist & General Manager in collaboration with the global & regional marketing teamTeam Support• Developed content and distribution lists for BDR Staff for long- and short-term projects and tasks• Provided additional training support to BDR Staff to share marketing best practices, expand industry knowledge, and professional development

Marketing Manager for the government, domestic, and international distributor business units. Responsible for designing to implementing all marketing operations projects, including trade show logistics, marketing communications, graphic design support, social media management, digital advertising, and seasonal initiatives ensuring consistency for each business unit’s brand identity, strategy, and goals.Event Management• Developed and implemented yearly tradeshow exhibitor strategy and booth design for 15-20 healthcare industry tradeshows, ensuring unique branding and messaging across 3 divisions• Consistently increased tradeshow leads YOY by 20%Budgeting and Reporting• Operated and refined marketing budget of $1M-$3M for 3 distributor business units: government, domestic, and international - increasing financial efficiency by 15%• Contract negotiations with vendors/contractors ensuring the lowest cost and highest quality of service• Streamlined management of divisional event budgets, purchasing, and tracking developing a consistent process saving 15 hours of work each monthTeam Support• Provided 6 months of support to the Customer Service Unit during the installation and implementation of Microsoft D365 which caused a crash in the operating and shipping systems