Katherine Hirsch Email & Phone Number

Ponte Vedra Beach, FL, US

• Full-scale events development, management, and promotion for in-person and digital events
• Build marketing strategies and distribution schedules for event campaigns
• Curate communications and design website graphics for event promotion and registration via HubSpot and Kajabi
• Assist with location scouting and budget negotiations for in-person events
• Design and produce printed items for use during conferences
• Provide on-site support for full event production

Crystal Lake, IL, US

• Refined overall marketing event planning by developing a replicable process ensuring high event impact and qualified leads, while maintaining alignment with business needs and initiatives. Strategically built and ran.
• Established yearly marketing strategies and communications plans in Asana and Trello for 35 industry-focused in-person and virtual roundtables, webinars, and fireside chats
• Refined event communication process and improved registrations by 40%
• Successfully prioritized and managed multiple projects remotely while meeting deadlines and budgets exceeding yearly business targets by 8-10%
• Directed account-based marketing activities, in partnership with sales by identifying target accounts, developing strategy, and executing campaigns with the support of cross-functional teamsDemand Generation
• Generated campaign prospect lists with 10k+ contacts via ZoomInfo and Dealfront with less than a 10% new lead bounce rate

Brisbane, Queensland, AU

• Event Strategy and Development
• Spearheaded global partners and resellers marketing initiatives, driving success in joint campaigns by 45%
• Contributed 5% to overall company growth during the pandemic by creating a monthly webinar series
• Exceeded business targets by 10% via global, multi-channel, integrated marketing campaign strategies
• End-to-end ownership of building strategy, project management, and execution of global events, including logistics, budget management, vendor coordination, contract negotiation, and on-site supportMarketing Activities
• Facilitated global event strategies, digital marketing, and demand generation that increased customer engagement by 25%

Brisbane, Queensland, AU

• Event Strategy and Development
• Pioneered the first global event strategy during the pandemic shutdown for the execution of bi-monthly sales and support education series that increased overall company's success and growth by 5% yearly
• Revitalized the concept to execution of yearly internal and external event logistics including 24 -30 webinars, 4-6 international tradeshows, 3 event sponsorships, and executive speaking engagementsMarketing Campaigns
• Increased readership by 20% by improving content, updating graphics, and delivering monthly customer and partner newsletters via HubSpot to 3 global audiences
• Increased new lead generation by 15-20% via ownership of end-to-end logistics for large-scale international tradeshows
• Executed launch of new corporate branding and identity initiatives to develop innovative advertising, public relations, social media, and events

Manassas, VA, US

• Marketing Manager for the government, domestic, and international distributor business units. Responsible for designing to implementing all marketing operations projects, including trade show logistics, marketing.
• Developed and implemented yearly tradeshow exhibitor strategy and booth design for 15-20 healthcare industry tradeshows, ensuring unique branding and messaging across 3 divisions
• Consistently increased tradeshow leads YOY by 20%Budgeting and Reporting
• Operated and refined marketing budget of $1M-$3M for 3 distributor business units: government, domestic, and international - increasing financial efficiency by 15%
• Contract negotiations with vendors/contractors ensuring the lowest cost and highest quality of service
• Streamlined management of divisional event budgets, purchasing, and tracking developing a consistent process saving 15 hours of work each monthTeam Support

Washington, D.C. Metro Area, US

Mclean, VA, US

Reston, Virginia (VA), US

Jacksonville, Florida, US

New York, NY, US