Kat Chen Email & Phone Number

Australia

Sydney, New South Wales, Australia

* Leading a multi-disciplinary product engineering team of 12 to curate frictionless shopping experiences on the Woolworths App for over 2.5M WAUs. * Product ownership spans across core checkout and payments journeys, our North star metric is to optimise conversion throughout the Checkout funnel to drive growth in sales revenue, AOV and CLTV for the fastest growing channel (App) within a multi-billion dollar eCommerce business. * Lead product discovery, MVP design and development for a number of high visibility features and initiatives across the business * Create, communicate and seek alignment for product visions, product strategies and product roadmapsI'm particularly proud of: - Contributed to the significant growth in usage, retention and engagement of the Woolies App (+30% MAUs YoY in 4 years) and growing App share of eCom orders from 44% to now >62%. - Designed and launched an entire Post-Purchase experiences on the App that previously did not exist before (My Orders Hub, Change My Order, Delivery Orders tracking, Order Push Notifications, chatbot integration), accumulated to a +40% growth in app engagement, 60% reduction in target calls and +3 B2C NPS. - Optimised the transparency of product restrictions experience in the checkout saw a 38% reduction in checkout abandonment- Launched new "Product Alternatives" experience at checkout to help customers achieve more complete baskets and directly drove 22% more App orders and >$2M additional revenue in 3 months- Coaching and Mentoring fellow product peers on both tactical and strategic challenges, as well as giving talks on Product Management topics to a >100 people strong Product Practice!

Sydney, New South Wales, Australia

- Top 1% ADPList Mentor in Product (Worldwide) - Have provided over 1000 minutes of mentoring to aspiring and early stage product managers to help them realise their potential - 3 mentees have successfully landed new roles from my helpMy calendar is open if you want to soundboard any professional challenge that you have! Find and book me on https://adplist.org/mentors/kat-chen

As Lead Product Manager and Strategist for Xinja's Deposits products portfolio, led 2 squads across design, development and release of features to the banking app.

Sydney, Australia

Joining as one of the start up's earliest recruits (employee #9) gave me the once in a lifetime opportunity to wear many different hats and help build and scale up the business from an idea to a fully ADI-licensed bank.Saw business grow from 9 to >100 employees. From 0 to 4 products. From serving 0 to thousands of customers. Multiple restructures and flexes of the business strategy. A serious learning curve but the most fun I've ever had.

Sydney, Australia

Investor Sales provides NAB's investor clients with education and access to a broad range of investment solutions. We provide our clients with general advice across financial markets and product to better equip our clients with the right knowledge to manage risk and make decisions with regards to their investment portfolios. Investor Sales distributes primary investment offerings and facilitates secondary trading of financial assets that span across the entire risk curve ranging from Term Deposits, Fixed Income, Hybrid Securities, Property Trusts, LICs and Equity Derivatives. Role encompassed the development of key banker and client relationships to optimise the distribution of primary and secondary investment product through nabBusiness, nabAgribusiness and nabHealth franchises across South Sydney, Southern NSW and the ACT.

Sydney, Australia

Worked with NAB's investment grade corporate clients on debt issuance across the A$MTN, 144A, US Private Placements, Euro and Sterling capital markets.

Sydney, Australia

The Hybrid & Structured Capital Origination team specialises in all regulatory capital and corporate hybrid origination including capital notes, subordinated notes, convertible preference shares and equity-credit hybrid products for major financial institutions and corporate issuers. I owned the origination and execution efforts for the team across all our issuances of hybrid bond securities into the ASX-listed and unlisted markets, providing me with deep exposure to the entire end-to-end deal process.

Sydney, Australia

Graduate Analyst within NAB's Product & Markets stream.Rotated across Global Institutional Banking, Corporate Agribusiness and Debt Capital Markets groups.

Sydney, Australia

Served as Board Member of the Young Finance Professionals (YFP) Committee for the maximum 3 years as permitted under Council Composition Governance.FINSIA connects students and young professionals in financial services to industry professionals and senior leaders through exclusive networking and professional events. The YFP Committee supports the National and Regional strategy by fostering the FINSIA mission with a particular focus and voice for young professionals in the financial services industry.

Sydney, Australia

Managed student consulting teams and oversaw the client-team relationship for a number of pro bono projects. Role involved:- High volume, ongoing client interaction and relationship management. - Recruitment and training of student consultants- Drafted project briefs for the consulting teams, supervised strategy and oversaw the completion of projects from start to finish.

Sydney, Australia

Management Accountant managing the finances for domestic and international expenses and accounts across all private equity funds.

Jersey, Usa

International secondment at Dixon Advisory's US Masters Residential Property Fund at New Jersey expanded my managed funds exposure to a property portfolio in the US residential market.

Sydney, Australia

In this role I worked in the funds management team where my main duties involved assistance in the fund accounting, preparation of interim and annual reports, and general financial management for over eight managed funds which invested mainly in corporate bonds and equity.

Bachelor Of Commerce (Accounting & Finance), Bachelor Of Economics (Financial Economics), Distinction Average (Dean'S List)

Bachelor Of Commerce (Corporate Finance), Dean'S Honour Roll, Student Exchange Scholarship

Applied Finance

Tier 1 Accreditation for Managed Investments Schemes CERT IV in Finance & Mortgage Broking Tier 2 Accreditation for General Advice Deposit.

Diploma Of Financial Markets, Accreditations In Debt Markets And Equity Markets

Higher School Certificate, Uai: 97.3