Created yearlong animation strategy for the launch of Lancôme’s first flagship on the Champs-Elysées: Developed exclusive commercial offer including line of luxury leather goods, premium packaging, in-store experiences & collaborations with trending brands to increase drive-to-store Led Singles' Day Campaign in China from project conceptualization to local market implementation:Developed entire 360 activation including visual strategy, premium packaging, pop-up design & drone show PR stuntsMonitor consumer studies to identify changing trends, emerging experiences in the POS & insights relevant to key markets Develop attractive & cost effective promotional offers, including mascara sets and various GWPs implemented worldwide

Created all educational materials for Vichy's International Marketing Team for strategic product launches ranging from hydration to anti-aging products Drafted, reviewed & published Vichy Brand Training, an institutional presentation given to all Beauty Advisors to allow them to understand brand DNA & effectively sell products Digitalized Vichy News, a quarterly newsletter to educate Beauty Advisors & allow them to upskill when advising customers Evaluated & modernized Vichy News by conducting a study & defining a new strategy of snackable content Organized yearly 3-day international education seminar in Paris for 200 Vichy Training Directors

Collaborated with Creative Director to develop new & improve existing Amazon Alexa skills Planned strategic conversation flow for each skill & acted as the liaison between creatives & developers Wrote engaging copy for various skills, notably UNICEF Kid Power, Women's Day & NFL Updates Developed internal presentations for new technologies, mobile standards & best market practicesWrote various press releases for publication on company website & various tech blogs