Acting as Director of Strategy (Communications) at Fisherman’s Marine & Outdoor, Ascent Outdoors, Tacoma Bike, and Miyar Adventures.

Implemented development strategies for 4 outdoor industry companies (Ascent Outdoors, Miyar Adventures, Fisherman’s Marine & Outdoors, Tacoma Bike) including research-driven marketing plans for email, SMS, and social media, customer journey improvements for web and Shopify eCommerce, and process optimizations via excel-based project management and cross-functional collaboration. Optimized brand growth by aligning business strategies with the needs and preferences of personas, leading to an increase of 10% in average order value and 15% in return customer order values.Implemented 2 loyalty and rewards membership programs, enrolling more than 7,000 customers with purchase-based incentives including 5% cash back, points redeemable on discounts, referral bonuses, and member-only early access to sales and events, with a 8% ROI and 12% average increase in member spend.Cultivated 4 high-performing teams by fostering a culture that centered employee expertise and establishing operational frameworks that prioritized team contributions and weekly progress reports. Conducted research of company history, business goals, and key differentiators to co-develop with leadership a Mission/Vision/Values statement for Ascent Outdoors that heightened employee morale, involvement, and retention.Provided executive communications on behalf of leadership including documentation for business acquisitions, presentations at quarterly all-staff meetings, executive briefings, and internal company policies.

Provided Marketing Management and team leadership for 2 companies (Ascent Outdoors & Miyar Adventures):Implemented digital marketing channels including email & SMS campaigns and automations, user-led returns and exchanges, and customer loyalty program, creating funnels for >40% of eCommerce revenue and 30% revenue growth.Optimized communications for best performance by conducting 50/50 A/B content testing on marketing campaigns, automations, and user flows.Designed an updated suite of brand guidelines including logos, colorways, text treatments, and content styling and applied this branding to the creation of marketing materials including sale & event posters, email and SMS graphics, web banners, advertisements, and more using Adobe Photoshop and Illustrator.Developed standardized processes for hiring, onboarding, communications, and customer support, leading to increased efficiency and 2x improved employee satisfaction.Conducted website content audits and managed a team of 6 writers and developers to simplify site information architecture and generate user-centric content.

Hired, trained, and led a team of 4 staff to create systems for touchless contact (curbside pickup, delivery) and eCommerce (Shopify store with shipping) that enhanced customer experiences during the period following the COVID-19 shutdown, overall increasing sales by >20%.Increased social media engagement by 250% through daily shop updates on Instagram/Facebook and newsletter subscriptions by more than 50% with monthly newsletters to subscribers featuring new products and recommendations.Implemented Previewsworld Pullbox subscription management service to successfully support more than 150 existing customer subscriptions to serials, promote new products, and enhance customer retention while streamlining operations, resulting in a time savings of more than 8 hours a month while adding 200+ new subscriptions.Successfully curated and merchandised the store to engage and inspire diverse, non-traditional comic store clientele, including the LGBTQIA community, BIPOC, and women, fostering an inclusive and welcoming shopping environment.

Trained in firefighting and emergency medical skills to handle high-stakes scenarios like search & rescue, fire suppression, medical emergencies, and hazardous material incidents, emphasizing teamwork, communication, and problem-solving.Assisted with primary fire attack and suppression, search-and-rescue, HazMat operations, and emergency medical assistance, providing safe and timely emergency response and compassionate patient care.Facilitated community support and education in King County fire prevention and health initiatives.

Assisted with primary fire attack and suppression, search-and-rescue, HazMat operations, and emergency medical assistance, providing safe and timely emergency response and compassionate patient care. Facilitated community support and education in fire prevention and health initiatives.

Designed and published a wide range of brand and theme-consistent promotional and press materials across digital and print platforms, leading to increased visibility in local media and sold-out ticket sales.

Supervised a team of 10 volunteers in promoting events and sponsors through online, earned, and traditional media following organizational timelines and budgets leading to raising $228,000 over 2 years for the beneficiaries of Get Hitched, Give Hope at 2014 and 2015 galas.

Designed and published digital and print collateral, newsletter, press, and direct marketing materials. Assisted with ad-hoc production of marketing materials and collateral for web and print with consistent branding and messaging (Adobe Creative Suite).

Established and maintained a boutique photography brand that prioritized impactful storytelling and sales through client education to create a premium experience.Managed end-to-end user experiences, including advertising and social media marketing, content creation, client education, sales, and product design, delivering stylized digital images, prints, albums, and wall art that catered to the unique needs and preferences of each client.Cultivated a base of more than 150 satisfied clients over 6 years through B2C marketing channels, advertising, and events, leading to 15% repeat customers and 10% word-of-mouth referrals.

Crafted compelling copy and visual designs for marketing collateral, press releases, case studies, and more than 50 Request-for-Proposal responses, employing user-centered language to convey complex technical concepts in an accessible manner.Directed website content development, maintenance, and update process to consistently enhance the experience of new and returning users.Supported sales staff at industry events to engage with potential clients effectively and increase widespread adoption of software at more than 2,000 libraries worldwide.

Regularly researched and wrote arts-based copy and supplied accompanying photography for Arts & Culture section of the Seattle Weekly.

Developed and executed client strategies, including conducting site reports with a strong analysis of usability, accessibility, design, and public relations to provide actionable recommendations that led to increased visibility in search engine results and positive reputation management. Optimized user experiences across various digital platforms, driving user engagement and satisfaction.