Katherine Decina Email & Phone Number

Oliveira De Azeméis, Pt

San Jose, Ca, Us

With a passion for reducing employer costs through proactive healthcare, Work Health Solutions offers a different perspective on occupational health.

San Francisco, Ca, Us

Collaborated closely with the CEO to develop and execute growth plans, ensuring that marketing strategies were aligned with overall business objectives.Spearheaded the successful launch of Aluna's consumer-focused marketing strategy, leveraging R&D insights to identify and target the optimal audience, resulting in increased brand recognition and expanded market reach.Led the successful implementation of a physician partner program, resulting in increased physician engagement, referrals, and new channel growth.Developed and delivered targeted marketing materials and comprehensive training programs for physician partners and their staff, resulting in heightened awareness, knowledge, and promotion of the Aluna digital spirometer.Implemented a robust tracking and reporting system for physician partner activity, allowing for accurate performance measurement and optimization of the program to exceed established metrics.Successfully launched and managed the company's social media presence, resulting in increased engagement and follower growth across all channels.Created a comprehensive marketing measurement framework that tracked and optimized KPIs across all channels, resulting in improved marketing ROI and increased revenue.

San Jose, Ca, Us

Roseville, Ca, Us

- Introduced ExhibitForce to the team, updating years of paper files to the digital age- Implemented warehouse inventory system for proper trade show equipment documentation and utilization- Improved event execution processes by identifying ways to save costs, promote event communications and increase involvement and awareness across multiple departments

San Jose, Ca, Us

- Plan, coordinate and execute global events – Responsible for the planning and execution of logistics and operations for trade shows, private meetings, conferences, web presentations and special events in North America, EMEA & APAC.- Attend, direct and oversee all domestic events; remotely orchestrate all international activities and events- Support the various channels of the marketing team to ensure departmental success- Supervise production of events – Work with internal/external teams on all aspects of planning the event.- Project Head for Annual Summit; Responsible for project planning and department delegation, scheduling, agenda, content, budget, registration and supporting technology, site planning and management, communications, attendee experience and ancillary events.- Assist in achieving business objectives through leads generated from trade shows, events and webinars- Coordinate, manage and work with sub-contractors and vendors.- Host live web presentations - Responsible for the planning and execution of webinars - Vendor procurement and management – includes contract negotiation and managing vendor service levels- In-depth knowledge of full production process and audio visual requirements- Manage event site selection process and contract negotiations with hotels for future events. - Oversee requirements for rooms, meeting facilities, food, materials, A/V equipment, etc. and arrange with hotel.

- Developed and maintained a B2B marketing strategy- Initiated, created and distributed communication materials, literature, online resources and press releases- Introduced SalesForce to the company, transfered all sales content and managed all active users - Implemented Social Media Marketing tactics, managed all social media outlets and the company website -Supported all facets of Sales to ensure that the team was on pace to hit benchmarks and monthly quota- Performed all logistics, planning and execution associated with tradeshows - Designed new tradeshow layouts to maximize brand awareness and generate more qualified leads- Setup, managed and worked tradeshows, then lead the followup initiatives with sales for qualified leads - Collaborated with Executives and Directors to ensure success and that the corporate objectives are met with marketing effortsKEY RESULTS:  Promoted three times in one year period to Marketing Manager at Ajax.  Successfully launched a SEO optimized company web site geared towards content marketing strategies. Increased web based quote submissions by 50% in the first quarter after the launch.  Administered creative brainstorming, research, analytics, tracking and reporting for tradeshow programs to identify the Return on Objectives and Return on Investment. Lead tradeshow efforts and generated more qualified leads in one show than all of the tradeshows that the company attended in 2011

-Managed multiple aspects of the Executive Team & the CEO's schedules, meetings and appointments independently as needed- Acted as a liaison between all departments, the Executive Team & the CEO- Managed business correspondences, materials & reports- Managed all travel related activities & coordination- In conjunction with other department managers, managed special projects as needed- Created and edited company presentations and other corporate documents/literature- Performed personal errands, scheduled meals and performed specific tasks as needed by the Executive Team & the CEO- Performed certain general office duties including; established filing systems, maintained records, and basic bookkeeping/ expense report filing for the Executive Team & CEO- Compiled, transcribed and distributed minutes of meetings - Prepared weekly, monthly and quarterly confidential information to present to the Board of Directors

In addition to superb table-side customer service, I also carried out tasks bookkeeping, human resources, marketing, and special events.- Perpetually surpassed monthly sales quotas and continuously raised the bar - Maintained all office managing responsibilities that included; balancing daily financial reports, money deposits and distributions, AP/AR, implementing new employee guidelines and programs, monthly inventory, liaison between vendors and the company, payroll, new hire orientation and paperwork, employee and vendor files, obtaining special permits and marketing for special events. - Played a key role in lowering overhead cost by perpetually educating staff on ways to work more efficiently and constantly raising sales quotas- Created and implemented a catering and special events program for the restaurant that increased revenue, community awareness and restaurant success

Centennial, Colorado, Us

Education Advisor to the Zeta Gamma Chapter (Sonoma State University) of Gamma Phi Beta Sorority. When I became a Gamma Phi Beta member myself, I pledged to uphold the highest form of womanhood because Gamma Phi was founded to "develop a higher spiritual, mental and social culture." Working along side these young women gave me an opportunity to give back to the organization that gave so much to me! - Assisted the executive board members with any problems, concerns or questions regarding their education- Attended chapter meetings and events- Mentored the active members via phone, email, social media, etc

Atlanta, Ga, Us

- Presented and sold Cbeyond services to small and mid-size business customers, generating new sales revenue. - Responsible for a monthly new sales quota by prospecting, cold calling, lead generation, and setting daily appointments with business owners. - Completed and graduated from Cbeyond University; two week training program designed specifically for telecommunications and business relations.

 Acted as a liaison between the owners and servers. Responsibilities included; supervising a staff of 25, leading new hire orientation and training, delegating server responsibilities, schedule creation, conducting performance reviews, and recommending discipline and termination as needed  Started with the company upon opening and was immediately promoted from within. Established marketing strategies to meet company objectives. Initiated public relation policy changes to foster community relations, grow contact database and increase frequency of restaurant events.  Coordinated community involvement and all events that the restaurant held and participated in. Managed all of the event details, including budget, volunteers, contracts, vendors, and execution of event. Wrote and introduced the company's first formal training manual for all front of house staff that was later adopted by the sister restaurant. Personally trained new staff members in customer service skills, money transactions, conflict resolution and company computer software Assisted owners with hiring procedures, screening of candidates and coordinating interviews

 Operated and managed camp program through administration and program coordination. Promoted to fulfill a broad range of functions, including recruiting and training employees, supervision of 11 counselors and 65+ children, creating weekly schedules for staff and campers, fulfilling purchase orders, coordinating with payroll, supervising field trips, and maintaining overall productivity and efficiency of camp Increased camp size by more than 60% of previous years Maintained high retention rate of campers through organizational skills, creative ideas and constant communication with the customers Saved company money by utilizing more in-house programs

Tutored children one on one through the Project Scholars Program.Created lesson plans, events, and projects to actively engage the students in learning.

Ba, Psychology

Certification, International Event & Wedding Planner