Head Of Product Uam Group
CurrentLed the creation and launch of app handover products, increasing returning user conversion by 31% and reducing authentication costs by 57% through the implementation of advanced authentication technologies such as OAuth 2.0 and biometric verification.Directed cross-functional teams across engineering, design, and marketing using Agile methodologies and tools like JIRA, Confluence, and Asana to successfully deliver a portfolio of products to 25 international markets, achieving a 91% adoption rate and engaging 57 million monthly active users.Leveraged data analytics platforms like Amplitude, Lakehouse, Google Analytics and Mixpanel to track user engagement and optimize product features, driving continuous improvement and user satisfaction.Integrated OpenAI's natural language processing capabilities to enhance product features, resulting in a 20% increase in user engagement through improved AI-driven recommendations and customer support automation. Mentored engineering teams to adopt a product-oriented mindset, driving strategy through OKRs and ensuring delivery on all domain targets.Led the development of nine Product Managers within the Product competence domain.