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Driven by a desire to unleash the power of the local church and a passion for laying a foundation of faith in the next generation, my career extends from leadership at one of the largest and most prominent publishing companies in the world to academia to the international NGO sector. Now, as a Senior Strategic Alliances Specialist at Compassion International, I serve Compassion's innovation team by contributing to the exploration and in-market testing of new products, programs, and models that have the potential to release exponentially more children from poverty in Jesus' name through strategic alliances. I identify new strategic partners and assess partnership opportunities outside of Compassion’s core funding and program models that help optimize the impact of our child development services globally alongside continuous improvement to beneficiary outcomes and supporter experience. With 20 years of experience, I’ve filled roles across a wide variety of work groups. Inevitably, I find myself in connector, brand, and culture-building roles, prioritizing cross-team collaboration while heading up aggressive strategic initiatives in marketing, communications, and supporter relations. In addition to my experience with nonprofit marketing and communications, I have a background in publishing, representing multiple New York Times best-selling Christian speakers and authors. I am the former Vice President of the Public Relations Society of America and served as the Director of Communications & External Relations for Baylor’s School of Engineering and Computer Science before returning to Compassion to lead their experiential marketing initiative in the Central Region of the United States. Specialties: consumer research, integrated marketing strategy, media relations, corporate communications, constituent development and engagement, leadership development, work-place communication, effective networking strategies, brand/identity development, writing, editing, high-level relationship building, team-building and collaborationStrengthsFinder: Communication, Harmony, Restorative, Empathy, WooEnneagram: 2 w 1Myers Briggs: ENFJPredictive Index: Altruist
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Director Of Marketing And CommunicationsTenx10 Mar 2024 - PresentBoise, Idaho, United States -
Strategic Alliances SpecialistCompassion International Nov 2019 - Mar 2024Boise, Idaho, United StatesServe Compassion's innovation team by contributing to the exploration and in-market testing of new products, programs, and models that have the potential to release exponentially more children from poverty in Jesus' name through strategic alliances. Act as a core member of The Christian Collective for Social Innovation (CCSI), where the most promising social ventures are locally sourced and funded through impact investors and faith-driven organizations that provide capital, know-how, and training opportunities to social entrepreneurs, youth business leaders, and Compassion alumni. Create compelling storytelling pieces for CCSI, including videos, infographics, reports, and proposals. Work with Compassion field partners to identify test partners and evaluate strategic alliances that help national offices meet FY strategic priorities. Identify new strategic partners and assess partnership opportunities outside of Compassion’s core funding and program models. -
Communications DirectorAntioch Waco May 2018 - Nov 2019Waco, Texas AreaOversee the communications strategy for the 5,000-member church. Consult with Antioch church plants in the U.S. and abroad on brand, communications, and marketing. Manage creative team and oversee all creative output for the church, including print, electronic, and video communication. Manage the social media platforms for Antioch Waco and World Mandate. Prioritize all creative projects for Antioch Waco ministries and set project timelines and budgets. Manage budgets for all creative output and communications for Antioch Waco. Serve on the local church leadership team. Set development strategies for Impact Waco ministries. Manage media requests, advertising opportunities, and interview requests for the Antioch Movement of International Churches.
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Compassion Experience Regional ManagerCompassion International Sep 2016 - May 2018Waco, Texas AreaBook Compassion International’s mobile experience in the Central Region of the United States. Build relationships with church partners, property management groups, events, festivals, and Christian Businesses to bring the Compassion Experience to targeted MSAs in Texas, Oklahoma, Kansas, Arkansas, Louisiana, Missouri, and Mississippi. Manage tour staff, independent contractors, and event facilitators for all events. Manage event budget and forecast ROI for Central Region. Work with community marketing team and volunteer mobilization team to drive community traffic and volunteer participation at events. Work with city officials to obtain permits, inspections, and/or variances for special events. Create marketing materials and communications pieces as needed to effectively promote events to event hosts and community attendees via a broad social media platform. Coordinate media interviews with community marketing team and on-ground event staff. -
Director Of Communications And External RelationsBaylor University May 2014 - Aug 2016Waco, Texas AreaAct as the primary liaison between the Board of Advocates and the School of Engineering and Computer Science; develop and implement strategic communication plans for alumni and corporate partners; develop core communications to ECS constituents that enhance the School’s reputation, brand identity, and market reach; develop and produce Synergy Magazine; collaborate with development to increase the School’s fundraising opportunities and meet fundraising goals; plan special projects, programs, and initiatives that support student engagement and the School’s overall campus participation -
Communications SpecialistCompassion International Sep 2012 - May 2014Colorado Springs, Colorado AreaAct as the liaison between the USA Communications department and Global Marketing and Engagement; ensure all internal and external communications pieces adhere to global brand standards highlighting a minimum of one key distinctive for the organization; writer and edit press releases; monitor media analytics on behalf of Compassion International utilizing the in-house media monitoring software; cultivate and secure secular and Christian media opportunities; engage Compassion International alumni in the overall market share and media presence for Compassion International; develop specialized communications campaigns that contribute to the nearly $600 million revenue; support major donor and Compassion partner initiatives; research development and engagement opportunities with media partners; promote internal subject matter experts to external influencers by creating platforms and capitalizing on opportunities; develop corporate statements and talking points for the call center; provide content for global internal communications; provide editorial input to Compassion Magazine; act as a media liaison for disaster and crisis communications -
Marketing Project ManagerCompassion International Sep 2008 - Sep 2012Colorado Springs, Colorado AreaProduce direct marketing campaigns that result in increased donor retention and engagement to raise funds and awareness about global poverty; coordinate marketing efforts around events, festivals, and concerts; act as the primary liaison between the USA Marketing Group and creative agencies and freelance writers; manage high-level marketing programs by outlining goals, strategies, and communication tactics that drive results; consult with internal and external stakeholders on the Compassion brand and messaging guidelines; manage external vendors; translate key marketing strategies into established marketing programs and activities; manage marketing campaign budgets and payment of invoices; communicate business process changes to internal and external stakeholders; cultivate key relationships with corporate business partners and donors; assist in new product development; advocate on behalf of Compassion International’s mission to release children from poverty in Jesus’ name -
PublicistDavid C. Cook Mar 2007 - Sep 2008Colorado Springs, Colorado AreaManage publicity department; prepare industry press releases and press kits for specialized national media campaigns; assist in the rebranding of David C. Cook; create full publicity campaigns for book and DVD projects; secure full media coverage for DCC, DCC authors, and DCC products; manage internal and external communication as related to DCC; create and maintain important media and industry relationships; plan and implement national book launches, signings, and special events that drive sales figures; coordinate trade show events that promote DCC products; manage project budgets and the payment of invoices; manage independent public relations firms; coordinate with artistic director on cover design and back cover copy to optimize media coverage -
PublicistNavpress Oct 2005 - Jan 2007Colorado Springs, Colorado AreaPrepare industry press releases and press kits for specialized national media campaigns for book and DVD projects; create and maintain important media and industry relationships; plan and implement national book launches, signings, and special events that drive sales figures; update and maintain important information systems; buy advertising in trade and consumer publications; work closely with agents and authors to cultivate relationships; coordinate with artistic director on cover design and back cover copy; organize media mailings
Kate Amaya Skills
Kate Amaya Education Details
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Public Relations And Corporate Communications
Frequently Asked Questions about Kate Amaya
What company does Kate Amaya work for?
Kate Amaya works for Tenx10
What is Kate Amaya's role at the current company?
Kate Amaya's current role is Marketing and Communications Professional.
What is Kate Amaya's email address?
Kate Amaya's email address is ka****@****lor.edu
What is Kate Amaya's direct phone number?
Kate Amaya's direct phone number is (719) 487*****
What schools did Kate Amaya attend?
Kate Amaya attended Baylor University.
What are some of Kate Amaya's interests?
Kate Amaya has interest in Writing, International Travel, Work Life Balance, Children, Social Justice, Education, Leadership Development, Reading, Photography, Workforce Diversity.
What skills is Kate Amaya known for?
Kate Amaya has skills like Event Planning, Strategic Communications, Public Relations, Internal Communications, Marketing, Crisis Communications, Nonprofits, Corporate Communications, Communication, Publicity, Advertising, Integrated Marketing.
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Kate Amaya-Velasquez
Frederick, Md -
Kate Amaya
Las Vegas, Nv
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