Kate Bare Email & Phone Number

Tacoma, Wa

TNT & OLY Media Group provides strategic, results-oriented marketing solutions designed to connect businesses with their target audience across multiple platforms and devices. With a robust offering of solutions and services, customers leverage our media expertise to help their business grow through customized media plans designed to reach core objectives and deliver maximum ROI.www.media-tnt.com• Responsible for leading the digital sales and ad operations group which develops robust custom marketing solutions and media plans for small to medium sized businesses.• Develop and execute digital strategy, product development, pre-sale support, campaign fulfillment, optimization and sales performance.• Manage all product marketing, sales collateral development, management of online media kit and B2B marketing activity.• Developed comprehensive new hire onboarding program with focus on product training, solution based selling, with intensive focus on the sales process.

Marketing and customer aquisitionGeneral bookkeepingWebsite development

• Execute on display advertising strategy by developing, optimizing and productizing new advertising opportunities.• Optimize existing display ad product offerings through product enhancement and introduction of new technologies and features, such as rich media innovation, dynamic data, enhanced targeting capabilities, etc. • Served as the primary display advertising resource and evangelist across organization, as well as serving as the voice of Media Solutions among cross-team stakeholders.• Responsible for creating business plans, gathering requirements, and executing end-to-end product management lifecycle. Strategic and tactical components include concepting, research, competitive analysis, roadmap development, functional spec writing, product testing, market/client listening tours, back-end infrastructure development, and training.• Partner with marketing team to establish and execute product marketing strategy. Tactics have included promotion of products/programs through email, industry events, partner events, development of collateral, and establishing visibility of products through industry awards. • Measure and track success of product executions through detailed analytics so as to guide future planning and strategies.• Manage post launch support of day-to-day issues, requests, stabilization and product versioning.• Provide sales support by assisting in campaign pitches, RFP responses, developing custom client executions and offering technical expertise.• Often perform roles beyond product management to include project management, operations, producer and product marketing.

Seattle, Wa

• Worked in multiple functions to help develop and launch two social media networks. • Served as Tier 1 site and technical support by providing ongoing monitoring of websites, as well as, developed and maintained technical and support documents. Served as subject matter expert for all third party external toolsets.• Collaborated with business development, editorial, public relations and marketing teams to execute user acquisition strategies.

• Managed revenue strategy as related to display advertising for 12+ channels across the MSN network.• Drove new, innovative advertising opportunities in support of business and revenue goals• Oversaw tactical planning and execution of high visibility, custom solutions for strategic partners.• Managed start to finish process in on-boarding external vendors in order to establish a working relationship to provide services around companies changing needs. Vendor engagement includes, but is not limited to: o Development of RFP’s o Providing costing and competitive comparison analysis o High level of collaboration between both key internal and external key stakeholders to develop detailed processes and integration plans o Establish competitive pricing models o Negotiation of contract terms and service level agreements o Ongoing management of day-to-day business• Project managed multiple concurrent new advertising product launches from conceptualization, coordinating with multiple stakeholder groups, through complete product management lifecycle. • Additional responsibilities included developing and delivering training to 400+ individuals at annual Microsoft Global Briefing.

• Managed team of 6 ad operations campaign managers responsible for daily trafficking and implementation of advertising campaigns. • Monitored and provided standard and custom reports to sales team and clients. Monitored pacing and provided campaign optimization strategies to ensure successful delivery of contractual obligations. • Managed issue resolution queue for client and campaign issues.• Increased partner and customer satisfaction by tracking issues and metrics and identifying areas of improvement.• Served as subject matter expert for all internal ad serving and campaign management toolsets.• Built team through strategic hiring, training and motivating the team to meet their goals by conducting team and individual project update meetings.