Kate Bare Email & Phone Number

Tacoma, WA

• TNT & OLY Media Group provides strategic, results-oriented marketing solutions designed to connect businesses with their target audience across multiple platforms and devices. With a robust offering of solutions and.
• Responsible for leading the digital sales and ad operations group which develops robust custom marketing solutions and media plans for small to medium sized businesses.
• Develop and execute digital strategy, product development, pre-sale support, campaign fulfillment, optimization and sales performance.
• Manage all product marketing, sales collateral development, management of online media kit and B2B marketing activity.
• Developed comprehensive new hire onboarding program with focus on product training, solution based selling, with intensive focus on the sales process.

Marketing and customer aquisitionGeneral bookkeepingWebsite development

• Execute on display advertising strategy by developing, optimizing and productizing new advertising opportunities.
• Optimize existing display ad product offerings through product enhancement and introduction of new technologies and features, such as rich media innovation, dynamic data, enhanced targeting capabilities, etc.
• Served as the primary display advertising resource and evangelist across organization, as well as serving as the voice of Media Solutions among cross-team stakeholders.
• Responsible for creating business plans, gathering requirements, and executing end-to-end product management lifecycle. Strategic and tactical components include concepting, research, competitive analysis, roadmap.
• Partner with marketing team to establish and execute product marketing strategy. Tactics have included promotion of products/programs through email, industry events, partner events, development of collateral, and.
• Measure and track success of product executions through detailed analytics so as to guide future planning and strategies.

Seattle, WA

• Worked in multiple functions to help develop and launch two social media networks.
• Served as Tier 1 site and technical support by providing ongoing monitoring of websites, as well as, developed and maintained technical and support documents. Served as subject matter expert for all third party.
• Collaborated with business development, editorial, public relations and marketing teams to execute user acquisition strategies.

• Managed revenue strategy as related to display advertising for 12+ channels across the MSN network.
• Drove new, innovative advertising opportunities in support of business and revenue goals
• Oversaw tactical planning and execution of high visibility, custom solutions for strategic partners.
• Managed start to finish process in on-boarding external vendors in order to establish a working relationship to provide services around companies changing needs. Vendor engagement includes, but is not limited to: o.
• Project managed multiple concurrent new advertising product launches from conceptualization, coordinating with multiple stakeholder groups, through complete product management lifecycle.
• Additional responsibilities included developing and delivering training to 400+ individuals at annual Microsoft Global Briefing.

• Managed team of 6 ad operations campaign managers responsible for daily trafficking and implementation of advertising campaigns.
• Monitored and provided standard and custom reports to sales team and clients. Monitored pacing and provided campaign optimization strategies to ensure successful delivery of contractual obligations.
• Managed issue resolution queue for client and campaign issues.
• Increased partner and customer satisfaction by tracking issues and metrics and identifying areas of improvement.
• Served as subject matter expert for all internal ad serving and campaign management toolsets.
• Built team through strategic hiring, training and motivating the team to meet their goals by conducting team and individual project update meetings.