Marketing Copywriter
CurrentStrategize, write, and iterate copy across channels and audiences - providers, businesses, insurance payers, and members. Work in tandem with graphic designers to execute on end-to-end B2B and B2C content, including emails, direct mailers, digital ads, ebooks, blogs, and app content. Collaborate cross-functionally with multiple departments and stakeholders to incorporate feedback, ensure scientific accuracy, and meet overarching company goals. Work with creative marketing team to develop brand voice and tone, establishing clear guidelines and a glossary of terms. Create sleep education content for members, increasing enrollments with thematic content and behavioral psychology principles.