As Marketing Copywriter, I enhance brand awareness by translating data insights, developing a consistent and compelling voice and tone, and ideating copy based on healthcare news and trends, market research, and user psychology principles.I've researched, strategized, and designed content for multiple digital health and wellness apps including a sleep care program, a virtual diabetes clinic, and an app to prevent substance use among teens.I am skilled in copywriting (including: emails, direct mailers, blogs, ebooks, case studies, and ads), content design (including: audio/video scripts, apps, websites, landing pages, and chatbots), development/application of brand guidelines, ux writing, content writing, editing and proofreading, research, data analysis, usability testing, and leading focus groups and advisory boards.
Listed skills include Research, Indesign, Social Media, Microsoft Office, and 11 others.