Kate Beaver Email & Phone Number

Philadelphia

Philadelphia

• Manage business relationships with 80 regional vendors, identify key market trends, establish new vendor relationships to drive product sales and brand awareness for Fireball Whiskey, Tijuana Sweet Heat and Dr. McGillicuddys• Coordinate all aspects of brand engagements at major social affairs and charity functions such as Philly Magazine, Whiskey Fest, Toys for Tots and Turkey Day Food Drive• Manage cross functional teams and activities, such as POS, print, and event staff to support promotional events across multiple geographic locations • Responsible for local brand marketing strategy, such as menu and product placement, permanent signage, and custom creative print highlighting specials/brands• Worked within and under allocated budgets to achieve sales and brand awareness KPI’s

Greater Philadelphia Area

Greater Philadelphia Area

Event coordinator/Adventure Specialist. Oversee Living Social Adventures

Greater Philadelphia Area

• Facilitate in-store, major event and guerilla product samplings• Assist in managing staff and schedule• Complete event recaps/photos and other marketing reports• Assist with major events including NYC’s Bryant Park, and a nationally televised appearance with Eva Longoria in Times Square• Sampling demonstrations at both Pepsi Headquarters

Philadelphia, Pa

• Main content contributor for weekly editorial pieces and copy as well as main monthly feature for site• Independently developed and implemented PhillyIn Social Media strategy to increase fan base / readership across multiple social media platforms • Managed cross functional team of 10 writers, photographers, video editors, host/talent, and interns - including editing, scheduling, and work prioritization• Personal appearances and PR for site• Creative director for photo shoots, which included working with photographer, location scouting, wardrobe selection, hair / makeup, selecting and editing final photos• Coordinated activities for PhillyIn events such as securing venues, obtaining sponsors, and managing staff requirements. Events benefited charities such as Students Run Philly Style, Big Brothers Big Sisters, and Philadelphia Animal Welfare Society

• On site promotion for various product categories: business and consumer. [Starbucks, AX, Dove Chocolate, Adidas, Zima, Maxim, Heineken, Vidar Business Solutions, Bud Light, Warrior Lacrosse, Leblon Rum, AWE Tuning, Quadratec, Philly2night.com Pinnacle Vodka, World Wide Stereo, and many more]• Targeted potential business clients and persuaded them to attend product demonstrations at numerous trade fairs• Direct to consumer education during new product promotions and major campaign events.

In addition to dancing at the Wells Fargo Center, my responsibilities included:• Frequent spokesperson during TV and Radio interviews: CBS News, Good Morning Phila, WMMR, WYSP, WOGL, Q102, Power 99• Celebrity reader for Hip Hop’s “Read to Achieve” Program, promoting literacy in elementary schools throughout the Delaware Valley• 76ers representative at dozens of local charitable events throughout the year.• Creator and maintainer of the Sixers Dancers Facebook/Myspace pages as a promotional tool for the team