Kate Beaver Email & Phone Number

Philadelphia

Philadelphia

• Manage business relationships with 80 regional vendors, identify key market trends, establish new vendor relationships to drive product sales and brand awareness for Fireball Whiskey, Tijuana Sweet Heat and Dr..
• Coordinate all aspects of brand engagements at major social affairs and charity functions such as Philly Magazine, Whiskey Fest, Toys for Tots and Turkey Day Food Drive
• Manage cross functional teams and activities, such as POS, print, and event staff to support promotional events across multiple geographic locations
• Responsible for local brand marketing strategy, such as menu and product placement, permanent signage, and custom creative print highlighting specials/brands
• Worked within and under allocated budgets to achieve sales and brand awareness KPI’s

Greater Philadelphia Area

Greater Philadelphia Area

Event coordinator/Adventure Specialist. Oversee Living Social Adventures

Greater Philadelphia Area

• Facilitate in-store, major event and guerilla product samplings
• Assist in managing staff and schedule
• Complete event recaps/photos and other marketing reports
• Assist with major events including NYC’s Bryant Park, and a nationally televised appearance with Eva Longoria in Times Square
• Sampling demonstrations at both Pepsi Headquarters

Philadelphia, PA

• Main content contributor for weekly editorial pieces and copy as well as main monthly feature for site
• Independently developed and implemented PhillyIn Social Media strategy to increase fan base / readership across multiple social media platforms
• Managed cross functional team of 10 writers, photographers, video editors, host/talent, and interns - including editing, scheduling, and work prioritization
• Personal appearances and PR for site
• Creative director for photo shoots, which included working with photographer, location scouting, wardrobe selection, hair / makeup, selecting and editing final photos
• Coordinated activities for PhillyIn events such as securing venues, obtaining sponsors, and managing staff requirements. Events benefited charities such as Students Run Philly Style, Big Brothers Big Sisters, and.

• On site promotion for various product categories: business and consumer. [Starbucks, AX, Dove Chocolate, Adidas, Zima, Maxim, Heineken, Vidar Business Solutions, Bud Light, Warrior Lacrosse, Leblon Rum, AWE Tuning.
• Targeted potential business clients and persuaded them to attend product demonstrations at numerous trade fairs
• Direct to consumer education during new product promotions and major campaign events.

• In addition to dancing at the Wells Fargo Center, my responsibilities included:
• Frequent spokesperson during TV and Radio interviews: CBS News, Good Morning Phila, WMMR, WYSP, WOGL, Q102, Power 99
• Celebrity reader for Hip Hop’s “Read to Achieve” Program, promoting literacy in elementary schools throughout the Delaware Valley
• 76ers representative at dozens of local charitable events throughout the year.
• Creator and maintainer of the Sixers Dancers Facebook/Myspace pages as a promotional tool for the team