Kate Boothby work email
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Kate Boothby personal email
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I am a seasoned strategic marketing and communications leader with 20 years of experience within the beauty, fashion, lifestyle and wellness industries. Forward-thinking and results-driven, I have a proven track record of conceptualizing and executing impactful, brand-building strategies and initiatives. Also, known for my leadership, I am a trusted advisor to C-suite executives and key stakeholders, and a compassionate manager and mentor to my team members.Examples of my career highlights include: • Successfully launched multiple brands, including Color Wow, Lily Aldridge Parfums, Restorsea and Show Beauty, among others, by employing a robust strategy, inclusive of media, artist, and stylist relations, influencer engagement, and events.• Successfully facilitated the openings of Charlotte Tilbury, diptyque, Fabletics and innisfree stores with celebrities, founders, influencers, and consumers by leveraging significant retail experience.• Elevated the profiles of brand founders and executives, including Charlotte Tilbury, Cheryl Foland, Dara Levy, Gail Federici, Ole Henriken, and Vicky Tsai through expertly crafted thought-leadership pitches and identification and coordination of their attendance and participation at relevant awareness building events. • Credited with providing sound issues management support on cultural and political matters, as well as on challenges surrounding products, formulations and distribution.• Recognized for coaching and mentoring team members to identify and strengthen their unique talents to achieve personal and professional goals, while also credited with guiding them through significant periods of change with compassion and understanding, ensure they each knew they were valued. • Retained personnel, as well as clients, during periods of uncertainty, inclusive of an agency dissolution and an agency merger. Advised and counseled clients during these challenging times.Areas of expertise include:Communications | Marketing | Public Relations | Beauty | Fashion | Lifestyle | Wellness | CPG | Luxury Goods | Media Relations | Program Development | Leadership Alignment | Strategic Initiatives | Cross-functional Collaborations | Strategic Partnerships | Brand Storytelling | Change Management | Transformational Leadership | Mentorship
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Managing DirectorBpcm. 2022 - 2023Brooklyn, New York, UsLed the agency’s largest department, consisting of over 20 team members and 20 clients, including consumer brands and retailers, such as Bobbi Brown Cosmetics, Innersense, Nordstrom Beauty, ReVive, Tata Harper, Thirteen Lune and Relevant, and Violette, among others.DELIVERED REDULTS:• Managed a portfolio that generated a company leading $3.5M+ in annual revenue through exceptional internal team and external client management.• Responsible for new business development via relationship building for department revenue growth.• Seamlessly worked with other departments and practices within the agency, such as the Corporate Purpose and Sustainability practices, to manage clients that were scoped for multiple services and upsell those that were scoped for a single service.• Advanced team and agency performance through improved operations and evaluation of procedures to refine and establish greater performance accountability. -
Vice PresidentHl Group 2018 - 2021New York, Ny, UsAppointed to lead a 10-member team of communications professionals to elevate visibility and awareness of key brands while driving online and in-store sales. Directed a portfolio of 10+ accounts generating $1M+ annual net revenue. Clients included Beautyblender, Clé de Peau Beauté, Charlotte Tilbury, diptyque, Dolce & Gabbana Fragrances, innisfree, lilah b., Lily Aldridge Parfums, Murad and Tatcha. DELIVERED RESULTS: • Realized a 100% increase in the Beauty/Wellness portfolio by proactively securing new opportunities and expanding existing accounts. • Drove cross-functional collaborations within the agency. Established and led the Media Relations Center of Excellence, an internal enterprise that educated and strengthened media relations, engagement and communications. • Oversaw artist relations and the facilitation of red-carpet sponsorships for Charlotte Tilbury Beauty during award season with A-list talent. • Helped elevate Charlotte Tilbury to one of the fastest-growing beauty companies, expanding at a rate of 170%+ year over year, and attributing to its acquisition by Puig for over $1B.• Expertly led a repositioning exercise for diptyque to shift perception of the brand's history, heritage and product portfolio through storytelling and relationship building. • Facilitated brand-building events on behalf of clients, including Lily Aldridge and her namesake fragrance brand, hosting both small and large scale brand-owned events, as well as securing participation in awareness-driving industry events. -
DirectorLaforce 2011 - 2018New York, New York, UsOversaw a team of 10 communications experts to manage the implementation of proposed initiatives, consisting of integrated media programs, content calendars and content creation. Clients included Color Wow, Fabletics, OGX, Ole Henriksen, Ouidad, Restorsea, SheaMoisture and Elizabeth Arden’s The Red Door. DELIVERED RESULTS: • Maintained full leadership of the Beauty and Lifestyle division following a branding and partnership change in 2016. Coached the team through the transition to continue providing optimal client experiences resulting in increased revenue and profitability. • Drove $1M+ in annual revenue through outstanding service to existing clients and new business development. Grew Sundial Brands portfolio by 75%+ to represent Nubian Heritage, Nyakio and Madam CJ Walker (MCJW), in addition to SheaMoisture, by devising strategies to reach influencers to serve as brand advocates. • Launched SheaMoisture's multimedia platforms, #BreakTheWalls and "WhatsNormal," which challenged the beauty status quo as it pertained to diversity and inclusion in the beauty space, securing 400M+ media impressions.• Facilitated and manged brand partnerships with several A-list celebrities, including Gwyneth Paltrow and Emmy Rossum.• Strategized and oversaw red carpet launch events and store openings, including multiple with Kate Hudson for her brand, Fabletics. -
Director Of CommunicationsAam Brand Management Group 2010 - 2011New York, Ny, UsLed the communications division, overseeing all accounts, developing comprehensive strategies and implementing initiatives. Key clients included Hermès Fragrances, Jemma Kidd Cosmetics, Marimekko, and STEAMCREAM, a Lush brand. -
Account ManagerBehrman Communications 2009 - 2010New York, Ny, UsClients included Becca Cosmetics, Bon Ami, eos, Jack Black and Tweezerman. -
Senior Account ExecutiveBlue Sky Communications 2008 - 2009New York, UsClients included BRUT, Lubriderm, Sea Breeze, SkinMilk and StriVectin. -
Account ExecutiveSiren Pr Nov 2004 - Feb 2008Clients included Bluemercury Inc., Clarin's MyBlend, Dermalogica, Ferragamo Parfums, Goutal Paris and Kilian.
Kate Boothby Skills
Kate Boothby Education Details
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Trinity College-HartfordBachelor Of Arts In Political Science
Frequently Asked Questions about Kate Boothby
What is Kate Boothby's role at the current company?
Kate Boothby's current role is Marketing & Communications Executive | Communications Strategist | Brand Builder | Storyteller | Strategic Brand & C-Suite Advisor | Thought Partner.
What is Kate Boothby's email address?
Kate Boothby's email address is kb****@****grp.com
What is Kate Boothby's direct phone number?
Kate Boothby's direct phone number is +121236*****
What schools did Kate Boothby attend?
Kate Boothby attended Trinity College-Hartford.
What skills is Kate Boothby known for?
Kate Boothby has skills like Account Management, Media Relations, Team Management, Communication, Leadership, Strategic Planning, Client Relations, Interpersonal Skills, Program Implementation, Press Releases, Public Relations, Performance Measurement.
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