I like to put things simply. I help brands connect to people through creative thinking and sound strategy. In a world that demands agile and relevant, I’m a quick thinker, a sound executor (with a honed style) and a true advocate of cultural resilience. Here's how I describe myself: big idea seller, creative storyteller, Copenhagen dweller, blandness repeller, fan of mozzarella, hardline speller and mama to a small fella. I’m a leader who values and champions EQ as highly as IQ, which in an increasingly AI-driven economy, I’m forecasting will become the sought-after sauce. With 20 years of achieving results, for brand and bottom line, directing groundbreaking projects and teams all over the globe, I believe my worth lies in having worked in many lanes within the media industry. Experienced global creative and product leader, specialising in brand establishment, transformation and amplification. With strong leadership experience as a brand communications director and managing editor, I have worked for many years with brand design, voice development and creating watertight communications plans for some of the largest media and commercial brands globally. I am a master-level writer, having trained as a journalist, and have experience working in the cultural nuances of all major English-speaking markets. Lastly, I offer a strong history of translating business objectives and growing brands through targeted strategy, while ensuring communication and visual cohesion, and cultural resilience. Currently based in Copenhagen, Denmark, formerly Australia, USA and UK.