Working on a part time basis. I currently look after all marketing activity for the business and take on various administrative roles as and when required.* During this time I have worked with our digital media providers to alter, update and most recently relaunch the WTW website. * I have introduced a separate website and social media platform to market Michael Bower Equine Law as it such a niche area.* New keywords have been introduced and according to monthly summary reports both websites are performing well and the SEO program places us well ahead of our competition.* New HR documentation and systems introduced.* GDPR requirements, documentation and systems introduced* Ad hoc administration tasks undertaken.

Continuing to review and develop the Marketing Strategy to support and develop the business and enable it to take advantage of the continuing changes in the legal services market. The website has been redesigned to take full advantage of current technology, to increase traffic to the site and subsequently enquiries/instructions/business profitability. We have already seen a dramatic uplift since the launch in 2012.The role has gone beyond the original remit of straight marketing and encompassing a review of management processes (Lexcel) to improve efficiency and to ensure that the marketing strategy is built on firm foundations.

Marketing Manager in the strategic marketing function for the retail segment of the business which included responsibility for:* Management, implementation and strategic development of marketing campaigns, direct mail activity, projects and product development for Current Accounts, Personal Loans, Credit Cards & General insurance across all delivery channels.* Marketing Project Manager for the launch of the Signature Current Account. The Signature project team was awarded Team of the Year at NAG Product & Marketing Awards (Nov 2008).* Budget management & maximising ROI. * Tracking performance across retail delivery channels, providing appropriate reports and presenting findings and recommendations to Heads of Marketing, Retail & Products.* Meeting brand, risk, fraud and legal & compliance requirements across all activity. * Balancing the need to operate profitably with the need to meet customer expectations and regulations such as Treating Customers Fairly (TCF). * Customer Relationship Management (CRM) – involved in building appropriate contact strategies to develop loyalty/retention. * Customer Value Proposition (CVP) development - representing and considering the customer in order to maximise their experience. * Engagement of key business stakeholders and third party providers. * Providing support, advice and guidance to other areas of the business and the retail network. * Copy writing and proof reading of internal and external communications.Previous roles within NAG:2005 - 2008 Senior Analyst, Retail Marketing2004 - 2005 Project Advisor, Customer Strategy & Delivery1998 – 2003 Branch Manager 1996 – 1997 Supervisor 1994 – 1995 Enquiries clerk 1991 – 1993 Graduate training program