Effective marketing depends on finding the right words.I have extensive experience of working in all aspects of the marketing mix and my current role is focused on writing highly effective copy, mainly for use online. It has been my pleasure to craft a wide range of quality content which has delivered results for clients.My capabilies include intelligence, solid commercial acumen, a great flare for marketing and a knack for finding exactly the right words for any business requirement. Working in a fast-paced agency environment means that I can quickly and effectively develop a deep understanding of each individual client. It is never a case of ‘one size fits all’. I have the skills to pinpoint exactly the rights words, tone of voice and marketing angle to describe and promote the USPs of every individual business I work with. Even with a very small amount of information I can collaborate with a client to create a unique story. My work has supported the marketing strategies of many ambitious companies from plumbers to psychotherapists, nurseries to nursing agencies and gardening companies to global product distributors, to name but a few.Where I add value:·         Writing engaging online content and marketing copy for a wide selection of businesses from different industries and commercial sectors·         Liaising with clients to understand their needs and develop quality wording that effectively describes and markets their propositions·         Adding content to websites along with effective imagery·         Planning, defining and creating the best online outcomes for clients·         Research and implementation of effective organic SEO strategies for online marketing success·         Managing and creating blogs, social media and printed marketing content