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Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of broadcast and digital production writing, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.• Launched one of the most successful 24-hour local news channels in the country• Expanded customer reach and impact exponentially by launching multiple linear and digital news and entertainment channels and products• Imagined coverage strategy and hired team to cover weather on digital platforms in 41 states• Collaborated with cross-functional teams to design and launch innovative products• Successfully negotiated deals with third-party companies to improve content and reach while sticking within budget
Spectrum News
View- Website:
- spectrumlocalnews.com/splash
- Employees:
- 703
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Senior Director News And DigitalSpectrum NewsPinellas Park, Fl, Us -
Senior Director News & DigitalSpectrum News Feb 2023 - PresentUnited StatesLead the curation of original programming and guide special non-news coverage on national news live stream, SN+. Oversee weather strategy and content for an innovative mobile news app and connected TV app in 41 states. Manage a team of five digital meteorologist storytellers and a lead producer to create engaging weather content. Work with the product team and other cross-functional teams to achieve company objectives. Focused team resources by implementing OKRs Led… Show more Lead the curation of original programming and guide special non-news coverage on national news live stream, SN+. Oversee weather strategy and content for an innovative mobile news app and connected TV app in 41 states. Manage a team of five digital meteorologist storytellers and a lead producer to create engaging weather content. Work with the product team and other cross-functional teams to achieve company objectives. Focused team resources by implementing OKRs Led record-setting coverage of major weather events like hurricane Ian and northern blizzards Implemented data-informed approach to improve user experience on all platforms Customized third-party product offerings to fit unique network configurations resulting in local dynamically updated content and streamlined workflow Show less -
Senior Director, Weather - DigitalSpectrum Networks Mar 2020 - Feb 2023St Petersburg, Florida, United StatesLed weather strategy and content for an innovative mobile news app and connected TV app in 41 states. Manage a team of five digital meteorologist storytellers and a lead producer to create engaging weather content. Work with the product team and other cross-functional teams to achieve company objectives.• Focused team resources by implementing OKRs• Led record-setting coverage of major weather events like hurricane Ian and northern blizzards• Implemented data-informed approach to… Show more Led weather strategy and content for an innovative mobile news app and connected TV app in 41 states. Manage a team of five digital meteorologist storytellers and a lead producer to create engaging weather content. Work with the product team and other cross-functional teams to achieve company objectives.• Focused team resources by implementing OKRs• Led record-setting coverage of major weather events like hurricane Ian and northern blizzards• Implemented data-informed approach to improve user experience on all platforms• Customized third-party product offerings to fit unique network configurations resulting in local dynamically updated content and streamlined workflow Show less
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Senior Director Digital EngagementSpectrum Networks Jan 2017 - Mar 2020Tampa/St. Petersburg, Florida AreaOversaw digital news personnel, content and strategy for 24-hour local news channels in Florida, North Carolina, Texas and Upstate New York owned and operated by Spectrum Networks. Under my leadership, social media sites and website traffic grew in all markets.• Aligned digital teams in eight different regions on content strategy, communication and personnel management• Introduced new concepts and workflows to better serve users' needs and desires in constantly changing digital media… Show more Oversaw digital news personnel, content and strategy for 24-hour local news channels in Florida, North Carolina, Texas and Upstate New York owned and operated by Spectrum Networks. Under my leadership, social media sites and website traffic grew in all markets.• Aligned digital teams in eight different regions on content strategy, communication and personnel management• Introduced new concepts and workflows to better serve users' needs and desires in constantly changing digital media landscape• Converted all legacy digital products to all new products under a new company• Trained personnel in all departments on digital philosophy and strategy to create understanding and encourage mass participation Show less
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Director Of New MediaBay News 9, News 13 - Bright House Networks Jan 2015 - Jan 2017Tampa/St. Petersburg, Florida AreaOversaw strategy for web, social media, mobile, local on demand, and special programming for Bay News 9, News 13, and Bright House Sports Network. Worked with product and developer teams to enhance digital properties.• Developed digital strategy and best practices• Created framework to encourage collaboration between two previously separate markets• Created workflow efficiencies to better leverage a team of 12 people• Negotiated with third-party programming… Show more Oversaw strategy for web, social media, mobile, local on demand, and special programming for Bay News 9, News 13, and Bright House Sports Network. Worked with product and developer teams to enhance digital properties.• Developed digital strategy and best practices• Created framework to encourage collaboration between two previously separate markets• Created workflow efficiencies to better leverage a team of 12 people• Negotiated with third-party programming providers• Managed multi-million dollar departmental budget• Coordinated launch of media campaigns with marketing, communications and sales departments• Negotiated rates with product vendors to get most competitive prices• Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting• Developed advertising strategies and converted ideas into concrete tasks and delegated tasks to individuals and departments Show less -
Director Of Local ProgrammingNews 13 Orlando Jan 2011 - Jan 2015Tampa/St. Petersburg, Florida AreaOversaw strategy for web, social media, mobile, local on demand, and special programming for Bay News 9, News 13, and Bright House Sports Network. Worked with product and developer teams to enhance digital properties.Developed digital strategy and best practicesCreated framework to encourage collaboration between two previously separate marketsCreated workflow efficiencies to better leverage team of 12 peopleNegotiated with third-party programming providersManaged… Show more Oversaw strategy for web, social media, mobile, local on demand, and special programming for Bay News 9, News 13, and Bright House Sports Network. Worked with product and developer teams to enhance digital properties.Developed digital strategy and best practicesCreated framework to encourage collaboration between two previously separate marketsCreated workflow efficiencies to better leverage team of 12 peopleNegotiated with third-party programming providersManaged multi-million dollar departmental budgetCoordinated launch of media campaigns with marketing, communications and sales departmentsNegotiated rates with product vendors to get most competitive pricesEstablished departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgetingDeveloped advertising strategies and converted ideas into concrete tasks and delegated tasks to individuals and departments Show less -
Director Of Enhanced ProgrammingBay News 9 Jan 2006 - Dec 2010I ran the department that included our website baynews9.com, our Spanish language news channel Bay News 9 en Espanol, and our local on demand channels. I supervised a team of 12 employees and managed a budget. -
Executive Producer Special Projects And PlanningBay News 9 Apr 2000 - Jan 2006Tampa/St. Petersburg, Florida AreaI produced and managed all special programming for the award winning 24-hour news channel. My duties included producing election coverage, special programs, and daily franchises. I managed a staff of producers, photographers and reporters to complete assignments. I also worked closely with Sales and Marketing departments -
Senior ProducerBay News 9 Oct 1998 - Apr 2000Pinellas Park, FlI lined produced the weekday morning shows for an award winning 24-hour local news channel in the Tampa Bay area. -
Associate ProducerBay News 9 Aug 1997 - Oct 1998Pinellas Park, FlI wrote stories for a 24 hour news channel in Tampa Bay, Florida. -
Reporter And Show HostTime Warner Cable Aug 1996 - Aug 1997Pinellas Park, FlI reported stories for magazine and news programs for a local origination station operating in the Tampa Bay area. I produced, shot and edited my stories. At one point, I developed a monthly political program that I produced and hosted which featured high profile politicians from around the area. -
Production SpecialistVision Cable Communications Jan 1995 - Aug 1996Pinellas Park, FlI worked in all areas of production for a local origination channel operating in the Tampa Bay area. Productions ranged from studio programs to live professional and amateur sporting events. My duties included: studio camera field camera (play by play and iso) VTR operation Chryon operator Audio assitant Technical Director Floor director
Kate Carpenter Skills
Kate Carpenter Education Details
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Radio/Tv Communications -
Radio And Television -
St. Petersburg Junior CollegeAssociate Of Arts (A.A.) -
Tarpon Springs High SchoolDiploma -
Thurston Upper SchoolOne Of 3 Americans In A School Of 1,500 English Students.
Frequently Asked Questions about Kate Carpenter
What company does Kate Carpenter work for?
Kate Carpenter works for Spectrum News
What is Kate Carpenter's role at the current company?
Kate Carpenter's current role is Senior Director News and Digital.
What is Kate Carpenter's email address?
Kate Carpenter's email address is kc****@****use.com
What schools did Kate Carpenter attend?
Kate Carpenter attended Indiana State University, University Of Central Florida, St. Petersburg Junior College, Tarpon Springs High School, Thurston Upper School.
What skills is Kate Carpenter known for?
Kate Carpenter has skills like Video Production, Social Media, Non Linear Editing, Live Event Producer, Digital Media, Video Editing, Camera Operation, Vtr, Technical Direction, Videography, Video, New Media.
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Kate Carpenter
Driving Innovation Through Creative Empowerment, Empathetic Leadership, And A Culture Of AccountabilityGreater Richmond Region3joshuacarpenter.com, sbanda.com, fablebranding.com -
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Kate Carpenter
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