Business Executive with 10 years of experience in Business Strategy in China, Digital Marketing Strategy & Brand Building, Cross-Cultural Communication, and Chinese E-commerce. At HI-COM since 2016, I manage Marketing and Creative departments and consult on digital strategy and Chinese market entry. I recruit and train marketing teams to ensure the success of client brands in the Chinese market: from platform selection to content strategy to sales, from social media promotion (Douyin, Red, WeChat, Weibo, Kuaishou, etc.) to website development and optimization, from E-PR and influencer marketing to livestreaming sales!Our main clients are Accor group, Decathlon, IKKS, Excelia, DACHSER, Robert Half etc. Take a look at our client list, check out the services we provide, or just say hello at https://www.hicom-asia.com My background: I’ve spent 18 years in China. Having graduated from Xiamen University, I began my career as an entrepreneur, raising 1M capital for my first start up (Live-marketing).I joined Gramas Group as a GM in 2013 to establish the brand in China. I launched the brand PASHA, listing it in Metro, JiuGuang, Ole, City Shop and other top KA in China and increasing GMV by >200% in the second year. Additionally I teach Digital Marketing and Digital Transformation at ESSCA and EM Lyon (Shanghai Campus) as an invited lecturer. Want to get in touch? Shoot me an email: Kate.chernavina@hicom-asia.com