Kate Citoli Email & Phone Number

Seattle, Washington, United States

In this role, I lead a talented team of marketing and communication professionals to develop, execute, and manage strategic marketing and communications plans for Seattle Children’s programs.

Seattle, Washington, United States

• Develop, execute, and oversee strategic marketing and communications efforts and plans as the primary point of contact for assigned clinical programs and regional clinics
• Provide strategic project management, client services, and marketing and communications coordination, collaborating across multiple departments, hospital service lines, and internal and external partners
• Collaborate with stakeholders to manage, create, write, edit, proof, and publish a variety of collateral and content such as print, direct mail, key messaging, and web content
• Oversee planning and creation of marketing projects, such as photo shoots, video, social campaigns, direct mail and collateral
• Evaluate and analyze clinical programs data, referral patterns, awareness data, and patient segmentation data as related to clinical programs marketing
• Collaborate with various team members to manage and implement sponsorship and partnership opportunities that align with hospital, foundation and research goals and objectives

Seattle, Washington, United States

• Oversaw all thought leadership produced by various stakeholders (internal and external)
• Increased and diversified content reach with data-driven decisions, SEO best practices, and technology such as smart filters, tags, keywords, etc.
• Moved key prospects and clients through the sales funnel with various account-based marketing (ABM) efforts such as speaking opportunities, contributed articles, and tailored campaigns
• Produced highly engaging, valuable thought leadership events in a remote environment as well as managed speaker relations
• Showcased content ROI and developed reporting structure across various third-party platforms including Uberflip, Hubspot, Salesforce, Simplecast, JD Supra, and Google Analytics
• Managed a program of events for Lighthouse’s Women Leadership Exploration and Development (WLEAD) employee resource group (ERG) as the committee’s Content Chair as well as collaborate with other Lighthouse ERGs on.

Seattle, Washington

• Built and managed a rich content calendar that attracted a qualified audience, including blogs, webinars, case studies, videos, whitepapers, and similar activities to engage target clients
• Assisted in the implementation of the new ABM approach in 2019 through tailored thought leadership efforts such as building audience-centric campaigns, content, and workflows within Hubspot
• Supported video production including planning, filming, editing, sound mixing, graphic design, and compression output for internal and external videos in Premiere and Logic Pro
• Produced, edited, and launched Lighthouse’s first podcast, Law & Candor
• Supported all aspects of marketing events, tradeshows, client events, and partner sessions, including site selection, negotiating contracts, BEO orders, assigning, securing, and training speakers, ordering swag.
• Partnered with human resources to maintain consistent communications with employees through company meetings, morale-building events, volunteer efforts, and the internal website

Greater Seattle Area

• Supervised the Marketing Coordinator by assigning and managing responsibilities and tasks
• Managed thought leadership efforts in collaboration with other departments in the form of blogs, ebooks, contributed articles, client newsletters, webinars, and speaking engagements
• Produced corporate culture and product videos with either in-house capabilities or through a video production agency
• Drove public relations efforts including developing press releases, managing media relations, pitching stories, and pursuing award opportunities
• Supported the planning and execution of all internal and external events
• Helped develop and implement an EMEA marketing stratgey

Greater Seattle Area

• Managed and delivered all blog content, webinars, and online social and marketing campaigns
• Drove company's PR outreach by developing press releases and media alerts, as well as pitching analysts and the press when appropriate
• Executed on the delivery of email marketing campaigns, newsletters, event invitations, etc.
• Supported Lighthouse's internal and external events by helping to secure venues, catering, and speakers; built out agendas and content; developed signage and handouts; as well as ensured day-of logistics were in order
• Maintained the corporate website and social media platforms
• Monitored processes and implemented improvements to enhance the marketing team's productivity such as supporting the Hubspot integration

Greater Seattle Area

• Developed promotional literature, internal and external newsletters, and sales presentations
• Delivered online marketing campaigns, event invitations, blogs, webinars, and similar activities to engage target customers
• Crafted all press releases and media alerts, generated media lists, and pitched the press when appropriate
• Maintained the corporate website and social media platforms and produced regular website analytics reports
• Reviewed marketing materials and made recommended edits
• Assisted the sales team with marketing project requests

Greater Seattle Area

• As a team member of Lawnkeepers Landscaping Company. I worked with a close-knit team to maintain client relationships, conduct a variety of yard work services and assist in large-scale installation projects.
• Maintained in-person client relationships
• Supervised and conducted lawn and patio installations
• Operated power tools
• Trained new team members
• Developed strategies for future project efficiency and processes

309 N 36th St # C, Seattle, WA 98103

• As a sales intern at Saunderson Marketing Group, I worked alongside owner and creative guy, Ken Saunderson. Together we worked on a large-scale event called Seattle Maritime 101, which involved business-to-business.
• Cold called over 150 Seattle schools to ask them to participate in career day
• Cold called over 150 Seattle Maritime organizations, companies and schools and asked them to purchase a booth for career day
• Called several waterfront restaurants and asked them to participate in the chowder cook-off competition
• Assisted Ken in various advertising techniques such as radio spots and newspaper ads
• Drafted and created press releases and media lists related to Maritime events

Greater Seattle Area

• As a Public Relations Consultant for Beth's Cafe, I worked to promote and create awareness around Beth’s 60th anniversary. In order to do so, I conducted the following tasks:
• Created a media outreach list of over 80 local outlets, including major publications, local food blogs, and television and radio news outlets
• Developed and distributed press release announcing Beth’s anniversary, detailing establishment history and previewing celebratory events
• Developed and distributed pre-anniversary press release detailing celebration activities including ongoing specials and promotions, as well as major events
• Produced ten targeted pitches to major Seattle publications, several of which featured the story (Seattle Times, King 5's Evening Magazine, Seattle Refined, and more)
• Built Twitter page for Beth’s Cafe

Greater Seattle Area

• Conducted direct marketing and PR outreach to local and national media outlets
• Tracked media coverage and created analytic reports for multiple clients every month
• Managed social media platforms with an audience of over 30,000
• Managed consumer relations for hospitality clients by monitoring and responding to reviews

Greater Seattle Area

As a lead hostess I managed the front desk in a high pressure environment, trained incoming hosts, greeted and sat guests, as well as managed all incoming phone calls.

Greater Seattle Area

• This summer I worked closely with Kimpton's Pacific Northwest public relations team doing various writing tasks, administrative work and other promotional projects.
• Built upon the current media list
• Drafted media pitches and press releases
• Created media briefs
• Made a creative holiday calendar
• Various creative office tasks

Built long-term customer relationships, gained managerial office skills, followed up on leads and learned sales best practices.

Maintained excellent work flow through organization of schedule and office space, drafted letters for attorneys and interacted with clients directly.

Bachelor Of Arts (B.A.), Communication With A Focus In Public Relations And Marketing

Activities and Societies: Public Relations Student Society of America, Alpha Xi Delta SororityWhile President for the University of.

Highschool Diploma, High School Diploma

Activities and Societies: Mentor at Blanchet High School Aug 2007-Jan 2009 I helped incoming freshmen feel welcome and get a feel for high.