Kate Citoli Email & Phone Number

Seattle, Washington, United States

In this role, I lead a talented team of marketing and communication professionals to develop, execute, and manage strategic marketing and communications plans for Seattle Children’s programs.

Seattle, Washington, United States

• Develop, execute, and oversee strategic marketing and communications efforts and plans as the primary point of contact for assigned clinical programs and regional clinics• Provide strategic project management, client services, and marketing and communications coordination, collaborating across multiple departments, hospital service lines, and internal and external partners• Collaborate with stakeholders to manage, create, write, edit, proof, and publish a variety of collateral and content such as print, direct mail, key messaging, and web content• Oversee planning and creation of marketing projects, such as photo shoots, video, social campaigns, direct mail and collateral • Evaluate and analyze clinical programs data, referral patterns, awareness data, and patient segmentation data as related to clinical programs marketing• Collaborate with various team members to manage and implement sponsorship and partnership opportunities that align with hospital, foundation and research goals and objectives• Participate in departmental planning including goals, objectives, timelines, and budget preparation

Seattle, Washington, United States

• Oversaw all thought leadership produced by various stakeholders (internal and external) • Increased and diversified content reach with data-driven decisions, SEO best practices, and technology such as smart filters, tags, keywords, etc.• Moved key prospects and clients through the sales funnel with various account-based marketing (ABM) efforts such as speaking opportunities, contributed articles, and tailored campaigns• Produced highly engaging, valuable thought leadership events in a remote environment as well as managed speaker relations• Showcased content ROI and developed reporting structure across various third-party platforms including Uberflip, Hubspot, Salesforce, Simplecast, JD Supra, and Google Analytics• Managed a program of events for Lighthouse’s Women Leadership Exploration and Development (WLEAD) employee resource group (ERG) as the committee’s Content Chair as well as collaborate with other Lighthouse ERGs on programing • Maintained lead role on Lighthouse's corporate giving program (Lighthouse Cares) by helping to plan annual giving campaigns and in-person events as well as crafting personal volunteer stories

Seattle, Washington

• Built and managed a rich content calendar that attracted a qualified audience, including blogs, webinars, case studies, videos, whitepapers, and similar activities to engage target clients • Assisted in the implementation of the new ABM approach in 2019 through tailored thought leadership efforts such as building audience-centric campaigns, content, and workflows within Hubspot• Supported video production including planning, filming, editing, sound mixing, graphic design, and compression output for internal and external videos in Premiere and Logic Pro• Produced, edited, and launched Lighthouse’s first podcast, Law & Candor• Supported all aspects of marketing events, tradeshows, client events, and partner sessions, including site selection, negotiating contracts, BEO orders, assigning, securing, and training speakers, ordering swag, off-site coordination of logistics, invitation and campaign development, as well as tracking results and ROI• Partnered with human resources to maintain consistent communications with employees through company meetings, morale-building events, volunteer efforts, and the internal website• Served as the project manager for the rollout of Lighthouse’s Managed Services, conducted extensive market research, and created collateral• Curated content and managed speaker prep for Lighthouse’s WLEAD ERG• Developed stories, supported internal communication efforts, and helped plan various Lighthouse Cares events around the globe, as the committee's Content Chair and Admin• Acted as the primary escalation resource for the Marketing Coordinator

Greater Seattle Area

• Supervised the Marketing Coordinator by assigning and managing responsibilities and tasks• Managed thought leadership efforts in collaboration with other departments in the form of blogs, ebooks, contributed articles, client newsletters, webinars, and speaking engagements • Produced corporate culture and product videos with either in-house capabilities or through a video production agency• Drove public relations efforts including developing press releases, managing media relations, pitching stories, and pursuing award opportunities• Supported the planning and execution of all internal and external events• Helped develop and implement an EMEA marketing stratgey• Supported several product launches by creating collateral, news releases, and web copy, as well as pitched the media, ran email campaigns in Hubspot, and supported internal launch parties• Assisted in integration efforts across both Lighthouse and Discovia, as the two companies merged• Managed, edited, and reviewed marketing materials, collateral, and company stationery within Adobe InDesign, Illustrator, and Photoshop • Supported the sales team with custom collateral generation, pitch development, and communication support• Co-managed Lighthouse's community engagement program (Lighthouse Cares) by planning and scheduling events across the globe, crafting internal communications, and maintaining relationships with non-profit organizations

Greater Seattle Area

• Managed and delivered all blog content, webinars, and online social and marketing campaigns• Drove company's PR outreach by developing press releases and media alerts, as well as pitching analysts and the press when appropriate• Executed on the delivery of email marketing campaigns, newsletters, event invitations, etc.• Supported Lighthouse's internal and external events by helping to secure venues, catering, and speakers; built out agendas and content; developed signage and handouts; as well as ensured day-of logistics were in order• Maintained the corporate website and social media platforms• Monitored processes and implemented improvements to enhance the marketing team's productivity such as supporting the Hubspot integration• Managed, edited, and reviewed marketing materials, collateral, and company stationery within Adobe InDesign, Illustrator, and Photoshop • Supported the sales team with custom collateral generation, pitch development, and communication support• Filmed, edited, and produced recruiting, product, and thought leadership videos• Assisted with M&A activities by drafting initial corporate communications announcements, scheduling and prepping company-wide meetings, and supporting and owning various internal integration communication efforts• Co-drove the Lighthouse Cares program by building relationships with global non-profit organizations and building a calendar of events for employees to participate in

Greater Seattle Area

• Developed promotional literature, internal and external newsletters, and sales presentations• Delivered online marketing campaigns, event invitations, blogs, webinars, and similar activities to engage target customers• Crafted all press releases and media alerts, generated media lists, and pitched the press when appropriate• Maintained the corporate website and social media platforms and produced regular website analytics reports• Reviewed marketing materials and made recommended edits• Assisted the sales team with marketing project requests• Filmed, edited and produced HR and thought leadership videos• Supported internal and external events by managing email invitations, BEO orders, and several production logistics• Assisted on the communications committee for the New York office build out project, as well as managed the interior design and brand of the new office• Planned and produced the grand opening of the New York office• Co-founded Lighthouse’s corporate giving program (Lighthouse Cares)

Greater Seattle Area

As a team member of Lawnkeepers Landscaping Company. I worked with a close-knit team to maintain client relationships, conduct a variety of yard work services and assist in large-scale installation projects. • Maintained in-person client relationships• Supervised and conducted lawn and patio installations• Operated power tools• Trained new team members • Developed strategies for future project efficiency and processes

309 N 36Th St # C, Seattle, Wa 98103

As a sales intern at Saunderson Marketing Group, I worked alongside owner and creative guy, Ken Saunderson. Together we worked on a large-scale event called Seattle Maritime 101, which involved business-to-business sales, cold calling, advertising techniques, and public relations practices. • Cold called over 150 Seattle schools to ask them to participate in career day• Cold called over 150 Seattle Maritime organizations, companies and schools and asked them to purchase a booth for career day• Called several waterfront restaurants and asked them to participate in the chowder cook-off competition• Assisted Ken in various advertising techniques such as radio spots and newspaper ads• Drafted and created press releases and media lists related to Maritime events • Attend sales calls with Ken• Maintained relationships with clients via email and phone

Greater Seattle Area

As a Public Relations Consultant for Beth's Cafe, I worked to promote and create awareness around Beth’s 60th anniversary. In order to do so, I conducted the following tasks:• Created a media outreach list of over 80 local outlets, including major publications, local food blogs, and television and radio news outlets• Developed and distributed press release announcing Beth’s anniversary, detailing establishment history and previewing celebratory events• Developed and distributed pre-anniversary press release detailing celebration activities including ongoing specials and promotions, as well as major events• Produced ten targeted pitches to major Seattle publications, several of which featured the story (Seattle Times, King 5's Evening Magazine, Seattle Refined, and more)• Built Twitter page for Beth’s Cafe• Managed Facebook and Twitter pages by creating content, checking feedback, and staying active• Created one Microsoft Word design of a 50s-themed menu insert

Greater Seattle Area

• Conducted direct marketing and PR outreach to local and national media outlets• Tracked media coverage and created analytic reports for multiple clients every month• Managed social media platforms with an audience of over 30,000• Managed consumer relations for hospitality clients by monitoring and responding to reviews

Greater Seattle Area

As a lead hostess I managed the front desk in a high pressure environment, trained incoming hosts, greeted and sat guests, as well as managed all incoming phone calls.

Greater Seattle Area

This summer I worked closely with Kimpton's Pacific Northwest public relations team doing various writing tasks, administrative work and other promotional projects. • Built upon the current media list• Drafted media pitches and press releases• Created media briefs• Made a creative holiday calendar• Various creative office tasks• Photography

Built long-term customer relationships, gained managerial office skills, followed up on leads and learned sales best practices.

Maintained excellent work flow through organization of schedule and office space, drafted letters for attorneys and interacted with clients directly.

Bachelor Of Arts (B.A.), Communication With A Focus In Public Relations And Marketing

Activities and Societies: Public Relations Student Society of America, Alpha Xi Delta SororityWhile President for the University.

Highschool Diploma, High School Diploma

Activities and Societies: Mentor at Blanchet High School Aug 2007-Jan 2009 I helped incoming freshmen feel welcome and get a feel for high.