As Customer Marketing Manager at Tulip, I drive post-sales growth by creating exceptional customer experiences that promote adoption, retention, and expansion. Leveraging data-driven strategies and personalized outreach, I ensure customers achieve their goals and build long-term success.Key Contributions:• Strategic Campaigns: Design and execute multi-channel post-sale marketing programs—integrated campaigns, email, webinars, and account-based marketing—targeting key customer segments to foster meaningful engagement. Leverage tools like Highspot, Skilljar, and Marketo to engage with customers at scale while utilizing data insights to continuously optimize and enhance strategies.• Customer Insights: Analyze data to identify growth opportunities, segment audiences, and develop tailored strategies that drive adoption, expansion, and advocacy.• Advocacy and Events: Build and manage a thriving advocacy program, driving feedback through platforms like G2 and organizing impactful virtual and in-person customer events.• Collaboration: Partner with Customer Success, Sales, Product, and Support teams to align initiatives and deliver actionable customer insights.• Renewal and Adoption Programs: Develop campaigns and community programs to reinforce behaviors that improve adoption and renewals, enhancing loyalty and satisfaction.Key Achievements:• Built a robust advocacy platform, gathering impactful testimonials and driving customer success stories.• Increased webinar attendance by 62% and doubled registrations by aligning post-sale campaigns with the product roadmap. Designed onboarding emails with persona-based messaging, surpassing benchmarks and driving platform usage.• Improved newsletter engagement with segmented content for General Manufacturing and Life Sciences, achieving a 3% MoM increase in open rates and a 50% reduction in unsubscribe rates.• Scoped a 1:1 ABM program to support horizontal expansion within key accounts.

Accountable for building and growing enablement and GTM with internal and external stakeholders forRewarded Ads, a new ad product at Amazon. Design and maintain effective and efficient Advertiser- andassociate-facing education, training, troubleshooting workflows, and feedback loops. Dissect the way problems are solved for users and find opportunities to automate troubleshooting through tooling to support at scale. Collaborate closely with product owners to inform their roadmaps and with internal teams to evolve associate-facing resources as our support model changes through technology.• Launched Rewarded Ads for Amazon’s first platform NPS program to quantify the impact our product has made as well as adoption and trust.• Built the first Hub for our internal customers, centralizing training resources, support centers, feedbackchannels, and external sales collateral making activation of our product friction-free.• Created and introduced a certification program for internal customers, emphasizing product alignment,execution strategies, and user confidence; the utilization of user feedback led to an outstanding 150%growth in NPS within a 7-month timeframe.• Supported beta testing initiatives, establishing an A/B testing framework that boosted beta useracquisition and expedited execution.• Championed cross-functional partnerships among sales, product, and external support teams,accelerating project timelines, driving an increase in product adoption/retention, and enhancingoperational efficiencies.• Orchestrated the creation of Rewarded Ads first Sales Playbook integrating training modules, feedbackchannels, and sales tools; resulting in 20% increase in product utilization.• Focused on crafting Amazon’s enablement model in preparation for releasing a new product into acustomer-facing self-service product.

Managing a global team, we served as customer advocates by supporting users at scale driving adoption and loyalty. I managed enablement tools such as Intercom, Support Center, and Highspot creating resources for every customer type and each unique learning style.• Partnered with internal teams from sales to product to GTM to ensure customer-centric solutions.• Used data-driven learnings from these tools and touch-points to unearth hidden gems to inform andinfluence key stakeholders and the business at large.• Co-managed and crafted the sales and activation playbook and trained sales with messaging andsolutions to solve marketer’s challenges.• Oversaw change management for 2000+ employees as we transitioned to Highspot as our new content and sales enablement tool.• Led all implementations, 25+ global training sessions, onboarding, and documentation. Oversaw theexpansion of Highspot from pilot to GA with an adoption rate of 79% after 2 months.

Oversaw the Criteo Marketing Solutions platform. Ensured focus on the customer’s ideal experience andmeeting their unique business goals with our solutions in a friction-free platform environment.• Managed a Custom Communication Tooling program via Intercom focusing on unique customerjourneys within the platform. This focused on education (videos, tours, support), awareness (newrelease posts, technical alerting), and real-time activation through cohort-based upsell programs toprevent churn and increase product adoption.• Skilled at producing deep customer learnings driven by data to validate or challenge businessassumptions with the customer as the focus.

Ensured start-to-finish success of local and global initiatives aimed to grow, retain, and more efficiently manage business. Tracked, reported, analyzed, and presented programs to all levels of the organization from upper management to individual contributors.• Promoted and participated in the ideation and strategy of future local and global initiatives andproducts.• Planned and executed rollout of both beta tests, A/B testing, and full adoption initiatives while alsoacting as the main point of contact for feedback and ad hoc questions.• Drove a 22% increase in product adoption across the Americas teams.

Acted as a strategic client partner and trusted advisor, using knowledge of client's needs and digital marketing dynamics to showcase creative thinking and help drive their business forward.Created opportunities for business growth through sound bid management, optimization strategies and proactively identifying ways to drive client revenue. Mentored colleagues, supported new starters and proactively build collaborative relationships with commercial and operational teams.Global Super Star, nominee, 2018

Manages the day to day relationship with a portfolio of mid-market clients to ensure we exceed their expectations utilizing retargeting best practices as well as the robust Criteo engine. Leads clients business reviews and communicates optimizations made along with the planned roadmap.Analyzes advertising campaign metrics and ensures client goals are reached (ROI, ROAS, Revenue…). Escalates internally issues and concerns raised by clients. Partners closely with the sales team to ensure that the onboarding of new clients is accomplished in a timely and efficient manner. Ensures successful campaigns through strong knowledge of display, remarketing, and full- funnel initiatives.

Manages search marketing accounts for 12 brands in Oral Care (Crest, Oral-B, 3D White) & Beauty (Olay, Cover Girl, Secret) under Procter & Gamble. Responsible for client communications, conflict resolution, and compliance on client deliverables to ensure quality standards and client expectations were met. Pulls relevant data utilizing Google Analytics/Keywords and develops conclusions and insights in preparation for Quarterly Business Reviews & yearly budget planning utilizing internal client teams. Manages projects independently, monitors/manages scope and facilitates the contract renewal process. Analyzes client websites for SEO optimization using both organic and paid search strategies. Works with creative inter-agency teams outside of Catalyst to deliver innovative and cohesive work ensuring the success of all initiatives and goals. Effectively communicates the client's goals and represent the client's interests to the team.Awards:Catalyst Innovation in Search Award (Crest + Oral-B), 2013

Develop relationships with clients using Boston Logic's proprietary software, making sure they are satisfied and have all of the resources they need. Shepherd new client projects from sign-on to launch and at all points thereafter. Arrange new services for clients as frontline support, including installation and training. Conduct web-based group training sessions as well as producing individually tailored video trainings to improve time management and training program convenience. Upgrade and maintain comprehensive online user guide and help resource as new features are launched. Help clients configure their websites and software based on their marketing needs and desires, with a focus on heavy social media integration. Inspire customer confidence and build upon a proven track record of up-sales and add-ons.

Cultivated relationships in the ancillary services community through networking with concierges,restaurant managers, and other vendors. Contributed to membership growth through social mediamarketing, audience engagement events, and overseeing online sales. Provided accurate reporting,accounting, marketing analysis and database maintenance.

Acted as customer advocate, providing application support and guidance on best practices for AI’sEnterprise suite of software applications and related products. Researched and resolved customer issues utilizing Transact SQL and other database tools. Created bespoke documentation on special features and operational practices.

Managed all subscription sales, individual ticketing packages, merchandising, and donations (via web,phone, and walk-up) for a patron base of 4,000+ individuals. Oversaw a staff of 20 with a focus onensuring a well-educated and customer-friendly business environment geared toward effectively achieving business goals.

Increased group sales, 20% from 2006, by utilizing cross selling techniques, implementing visual marketing campaigns, and developing new and returning patrons to surpass tickets sales goal by $48,000 in 2007. Created new marketing materials to ensure and maintain consistent, high quality messaging of Jacob's Pillow's mission, upcoming events, and other general marketing materials.Coordinated and assisted in redeveloping web sales and analyzing patron persona to employ targeted marketing strategies. Assisted General Manager by providing support in human resources (creating employment contracts for artists, interns & seasonal staff), Board management & communications (serving as liaison) and other projects. Served as Interim Education Programs Coordinator and managed the *Curriculum in Motion* program, an arts integrated curricular program for K-12 students led by teacher and artist collaboration. Expanded customer base within saturated markets by developing and using innovative marketing strategies to create new promotional materials and redesign website to gain new members and increase retention.

Facilitated group, single ticket and subscription campaigns for more than 5,000 patrons and with concentrated efforts on customer relations, audience development, and retention, increased sales by 45%. Partnered with Statewide Box Office Manager to advise in the development and implementation of multiple state-wide product launches, marketing campaigns, subscription campaigns and special events. Oversaw the statewide "Student Night at the Opera" ticketing program to provide access and education of the operatic arts for students K-College. Managed internal accounting processes to ensure accurate financial recording of all ticket sales. Trained and supervised all Box Office employees.