Kate David Email & Phone Number

Chicago, Il, Us

Remote

Schaumburg, Illinois, United States

* Oversee and helped implement brand transition from MECU to Andigo Credit Union. * Created and implemented the most successful omni-channel member acquisition campaign in the credit union’s history drawing a 23% increase in member acquisition over the previous year.Implemented two successful branch launch campaigns and created a procedure to follow for future branch plans and tactics.* Oversee event planning and organization for branch launch activities.* Developed and completed multiple marketing campaigns across a variety of products and services for the credit union.* Led and managed various cross-functional teams over a wide-range of projects including core conversion projects, new product implementations, continuous marketing programs, lobby traffic systems, budget reporting procedures, etc.* Oversee implementation of annual member surveys, quarterly advocacy member surveys and managed third-party survey vendors. * Utilized and maintained third-party MCIF (Master Customer Information File) market analysis system credit union to provide target marketing, member data analysis and campaign reporting.

Rolling Meadows

* Developed marketing strategies, brand development and architecture, campaign strategies for key clients. * Managed overall budget and expenses for our agency.* Established procedures and processes for all areas of maintaining our agency including: client on-boarding, account management procedures, estimating procedures, billing processes, etc. * Created and executed marketing plans for our business, including lead generation, internal and external communication, sales collateral, etc.* Executed successful digital marketing campaigns for key clients including email marketing, social media advertising, videos, etc.* Provided end-to-end sales support from networking, sales presentations, creating project proposals, project management to project deliverables.

* Created yearly marketing plans across all financial products and services offered by the credit union to reach/exceed performance sales goals. * Managed and developed staff by providing continuous performance feedback, communicating clear corporate goals and overseeing their daily tasks. * Managed overall marketing budget, while achieving corporate sales goals and expectations.* Managed various vendor and supplier relationships, including printers, software suppliers, agencies, third-party financial service providers, credit bureaus, etc.* Created and implemented procedures and processes for all areas of the department including: market analysis, marketing campaigns, newsletters, etc.

* Generate and implement marketing programs for Zebra’s network and software product line.* Develop and create sales collateral and sales tools both for internal and external usage, including product specification sheets, product price lists, sales product brochures and sales presentations.* Oversee product and brand communications for marketing materials, including product literature, advertisements, direct mail, web-site content, case studies and public relations activities* Monitor and summarize competitive landscape and industry trends for sales and marketing departments.* Develop and coordinate a new sales channel program to promote new market development opportunities and lead generation.* Provide sales training and marketing support for all sales regions, customer support and technical support teams.

Vernon Hills, Illinois, United States

* Coordinated Zebra’s largest printer product launch, including sales tool development, coordinating demo programs and training sales and customer service departments.* Product management support for new product development, which included managing a multi-functional team of engineers and representatives from Mfg., Quality, Testing, etc.* Marketing activities for multiple printer product lines included developing product literature, creating web-site content and communicating product updates and enhancements.* Coordinated product demos and provided marketing representation for eight to twelve industry trade shows per year.* Started as a Marketing Assistant in February 1996 and was promoted to Product Specialist in 14 months.

North Chicago, Illinois, United States

* Created, coordinated and implemented marketing strategies, promotional programs and public relation activities for a full array of financial products and services.* Wrote, designed and supervised production of advertisements, direct mail, quarterly and monthly newsletters, in addition to internal corporate communication.* Supervised vendor relations by securing bids for both print production, graphic design services and promotional specialty items.* Analyzed and presented final reports on monthly and seasonal promotional programs, including an evaluation of budget, rate of response and profitability. * Assumed management responsibilities during supervisor’s extended leave of absence.

Bachelors Of Science In Business Administration, Marketing Concentration, Business, Management, Marketing, And Related Support Services

Certificate, Strategies That Build Winning Brands