I'm the Owner and Creative Director at This is Ikon, a branding, marketing, and design consultancy in the heart of Surry Hills, Sydney.I lead a dynamic, multi-disciplinary team where youthful energy meets seasoned expertise. Together, we approach each brief with a sharp focus and a commercially attuned mindset, ensuring that our creative execution is as strategic as it is innovative.My journey began in the vibrant world of magazine publishing, where I honed my design skills as Art Director at Cleo and Associate Art Editor at Vogue Living. These experiences laid the foundation for my own agency, This is Ikon, where I bring a deep understanding of the challenges faced by small businesses like mine.As a leader, I’m passionate about fostering an inclusive environment where every team member’s voice is heard and valued. I believe that blending diverse insights and perspectives leads to not just winning outcomes for our clients, but also enriches our community. The butterfly effect is a guiding principle in everything we do.At This is Ikon, I channel my creativity and business acumen into delivering modern, award-winning solutions for our premium clients. Though they span diverse industries, our clients share a common goal: growth through authentic connections with discerning lifestyle audiences.Our work traverses both cutting-edge technology and traditional channels, offering everything from strategic marketing advice and brand development to digital and print campaigns, content creation, and exhibition design.What can we create together?