Collaborate with the winery team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing wine, internally and externally.Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new customers.Identify short-term and long-term financial considerationsUnderstand key marketing performance numbers and… Show more Collaborate with the winery team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing wine, internally and externally.Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new customers.Identify short-term and long-term financial considerationsUnderstand key marketing performance numbers and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing teamLead the development of our marketing plans working closely with the owner of the winery to identify creative content, partners in the industry, create an effective and efficient marketing strategy focused on growing audiences for our wine and many events.Spearhead the strategic and tactical execution of marketing campaigns, including all design content.Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.Attend regular meetings with managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing marketing and communications to ensure team consistently performs above standard.Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.Actively involved in wine caucus discussions, spearhead all community service and involvement, speaking engagements, and prepare and write all speeches. Company fully relied on me during pandemic to pivot and create curb side pick-up, identify all health standards, rules and regulations with State of New Jersey. I created reliable and thoughtful communication to the public. Show less

Responsible for Town House, Cheez-It and Chips Deluxe brands. Tracked, reported, analyzed potential sales then worked with marketing team to bring it to fruition.

Analyzed bar and liquid soap products and sales for The Dial Corporation. Forecasted and monitored sales trends. Reported to VP of Marketing. Spearheaded community volunteer effort on behalf of IRI.

Part of the marketing team for Town House, Cheez-It and Chips Deluxe brands. Tracked, reported, analyzed potential sales and worked within marketing to get on shelves and dictated promotions.

Analyzed and delivered news and insights on the various categories of the food industry. Since 1928, The Food Institute had provided food business news, trends and analytics to the entire food industry so that informed decisions could be made. I handled the national nuts, fish, meats and grain analytics and reported nationally to the industry.