Led portfolio brand marketing strategy, Hilton Honors loyalty programme and partnerships across Europe, Middle-east and Africa

Developed the digital and marketing strategy for the UK & Ireland - Provided marketing and digital functional leadership for over 140 hotels - Developed and executed both national and destination led campaigns to support commercial objectives

Contracted to:Design, develop and implement a new global communications and engagement strategy to drive improved customer experience within British Airways World Cargo and the IAG Cargo GroupLead and facilitate business change communications following the merger of British Airways World Cargo and Iberia CargoDevelop a global customer and colleague research programme to provide insights to create a new brand positioning and customer focused business… Show more Contracted to:Design, develop and implement a new global communications and engagement strategy to drive improved customer experience within British Airways World Cargo and the IAG Cargo GroupLead and facilitate business change communications following the merger of British Airways World Cargo and Iberia CargoDevelop a global customer and colleague research programme to provide insights to create a new brand positioning and customer focused business improvementSegment the British Airways World Cargo customer base and develop a CRM strategyReview and develop British Airways World Cargo premium product offering. Show less

Responsible for:Developing marketing strategies for a portfolio of 44 multi-brand HIlton family hotels across the UK and IrelandCreating and implementing strategic marketing plans for all aspects of hotel revenue - rooms, conferences, meetings and events and food and beverage Developing an online marketing strategy including SEO, PPC, affiliate programmes and 3rd party relationshipsManaging the regional marketing budgetLaunching new hotels and rebranded/refurbished… Show more Responsible for:Developing marketing strategies for a portfolio of 44 multi-brand HIlton family hotels across the UK and IrelandCreating and implementing strategic marketing plans for all aspects of hotel revenue - rooms, conferences, meetings and events and food and beverage Developing an online marketing strategy including SEO, PPC, affiliate programmes and 3rd party relationshipsManaging the regional marketing budgetLaunching new hotels and rebranded/refurbished properties Managing hotel owner relationships - gaining buy in for national/'local' marketing activties and demonstrating ROIEnsuring hotels deliver Hilton brand standards and supporting for brand/product initiatives Show less

Achievements:Instrumental in developing BA Connect product offeringDeveloped brand positioning for BA Connect leading to branding/identity creationDelivered a fully integrated mass market TTL launch Responsible for sourcing and developing partnership and sponsorship opportunities to drive brand affinity with key customer segmentsResponsible for negotiating and managing sponsorship deals including GCap/Capital radio network and SRU