Kate Downing

Kate Downing Email and Phone Number

Senior Marketing Manager - Consumer and Specifier @ James Hardie Building Products APAC
Sydney, NSW, AU
Kate Downing's Location
Greater Sydney Area, Australia, Australia
Kate Downing's Contact Details

Kate Downing work email

Kate Downing personal email

About Kate Downing

I am a results-oriented senior marketing professional and strategic thinker. I have been particularly effective at driving marketing and brand strategy and communications programs for iconic brands across multiple industries. I am proud of my track record of leading critical marketing transformation projects, driving enhanced brand metrics and revenue growth, underpinned by my marketing insights and a focus on integrated marketing solutions. I am known for being a highly collaborative and adaptable contributor with the ability to build strong partnerships, lead projects and develop high performing teams.Since 2018, I have been part of a successful job share partnership with Jennifer Manuel. KEY CAPABILITIESSenior Marketing | Leadership & Management | Brand Strategy | Integrated Marketing Campaigns | Strategic Thinking | Communications Programs | Business Transformation & Innovation | Project Management | Product Marketing | Digital & Social Media | Analytical Thinking | Insights Led | Problem Solving | Stakeholder Management | Budgeting | Reporting | Adaptability | Flexibility | Results Focus KEY ACHIEVEMENTS- Led marketing efforts to drive volume growth of 17% in FY22, net sales increase of 22%, EBIT margin of 28%.- Led brand transformation from trade based to consumer driven, which increased brand metrics significantly in 12 months.- Created a measurable marketing funnel which drove 63% increase in website traffic and grew MQLs by 392%.- Secured and negotiated supplier partnership with “The Block”, increasing penetration of products.- Identified opportunities from a research project and led the “insights to marketing innovation” digital project.- Secured three joint marketing campaigns with top tier volume builders.- Planned and executed the first consumer TVC, aired to record audience of 12.5 million at Australian Open 2022- Led the strategy and execution of a joint business plan signed by Telstra and Samsung in 2018, which led to 2% growth in Telstra in-house share in the first six months post implementation.- Developed world-first free upgrade offer on S10+ device. As a result, sell-out revenue increased 30% YoY.- Launched the first 5G phone in Australia and led the internal project team to deliver an integrated 360 degree program of activity.

Kate Downing's Current Company Details
James Hardie Building Products APAC

James Hardie Building Products Apac

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Senior Marketing Manager - Consumer and Specifier
Sydney, NSW, AU
Website:
jameshardie.com
Employees:
4495
Kate Downing Work Experience Details
  • James Hardie Building Products Apac
    Senior Marketing Manager - Consumer And Specifier
    James Hardie Building Products Apac
    Sydney, Nsw, Au
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  • Fundfindrs
    General Manager
    Fundfindrs Sep 2023 - Present
    North Sydney, New South Wales, Au
    View
  • Jacaranda Hub
    Marketing Director
    Jacaranda Hub Mar 2023 - Present
    North Sydney, New South Wales, Au
    Reporting to the Directors, responsible for all aspects of marketing including brand, digital, retail, B2B and performance strategies - for a range of businesses (including CJC Management and CaSE Civil & Structural Engineering and others) to achieve set KPIs and metrics. Part of the senior leadership team, establish the positioning and service offering of Jacaranda Hub, working with multiple cross functional teams to achieve growth objectives.
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  • James Hardie Building Products Apac
    Senior Marketing Manager - Consumer & Specifier
    James Hardie Building Products Apac Dec 2020 - Dec 2022
    Chicago, Illinois, Us
    RESPONSIBILITIESReporting to the APAC Marketing Director, leading a consumer marketing team with the vision to extend James Hardie from a trade-focused brand to a consumer-driven brand. Managed marketing budget of $10M.- Led and developed annual strategic marketing plan and implementation of hero marketing campaigns.- Owned the local brand strategy and implemented strategies and tactics that generated demand.- Developed and deployed engaging content to increase brand awareness and product conversion.- Established the marketing funnel and drove full funnel activation to support commercialisation plans.- Implemented the lead nurture program to push leads further in the funnel and to conversion. - Worked collaboratively with business partners to access and analyse CRM, digital insights and business data.- Developed and managed vendor and external agency relationships across Creative, Media, Social, PR, Content.- Managed allocated marketing budget and reported on spend, performance and return. - Managed 4 direct reports; coached and developed them to build capabilities. - Acted as an “ambassador” and guardian for the James Hardie brand internally and externally.KEY ACHIEVEMENTS - Marketing efforts contributed to driving continued share and category growth, with volume growth of 17% in F22, and net sales increasing 22% to A$777M continuing robust 12% growth in F21. Demonstrating growth above market with strong returns at an adjusted EBIT margin of 28%.- Led the transformation of the James Hardie brand from trade-focused to a consumer-driven brand. Significantly increased brand health metrics in 12 months.- Created a measurable marketing funnel for consumer marketing and increased metrics at all stages, which delivered 63% increase in website traffic, grew MQLs by 392% and increased conversion by 9%. - Identified opportunities from the Homeowner Path to Purchase research project and led the "insights to marketing innovation" project Hardie Home Guide.
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  • James Hardie Building Products Apac
    Marketing Manager - Builders
    James Hardie Building Products Apac Nov 2019 - Dec 2020
    Chicago, Illinois, Us
    Reporting to the APAC Marketing Director, the focus lead around primary growth demand generation, planning, marketing measurement and analysis with the Builder community across all identified builder segments. Led the development of fully integrated marketing strategies and plans and execution aligned to the allocated segments alongside key stakeholders to deliver business growth results.RESPONSIBILITIES- Facilitated customer first strategies leveraging segment insights and in close partnership with the sales team.- Executed strategies that support primary demand creation by influencing multiple builder segments.- Leveraged consumer insights to influence volume builders and drove adoption of HardieTM solutions.- Met with relevant stakeholders to influence, provided insight and positioned James Hardie as a thought leader.- Deepened relationship with volume builder marketing teams and activated joint marketing campaigns- Developed marketing strategy and commercialisation plans for launch of new/existing products and services.- Activated the small builder community via digital platform myHardies and owned the digital roadmap.- Leveraged partners to influence audience, led the negotiation and deliverables of partnership with Futureflip.- Managed allocated segment budget and activated co-op marketing funds.ACHIEVEMENTS- Re-positioned offering with Coral Homes to capitalise on insights around Hamptons, supported by joint marketing campaign which led to 1 in 4 Coral Homes being James Hardie Hamptons homes and an increase in market share for Coral Homes.- Secured 3 joint marketing campaigns with top tier volume builders: Coral Homes, Rawson Homes, Simonds.- Three Birds x Rawson x James Hardie dream home campaign drove brand awareness and integrated support from Rawson homes- Test & Learn myHardies pilot with Hardware & General to drive registrations and lead management with builders. Increased registrations by 25% and lead conversion by 200%.
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  • Samsung Electronics
    Channel Marketing Manager
    Samsung Electronics Aug 2018 - Nov 2019
    Suwon-Si, Gyeonggi-Do, Kr
    Reporting to the Group Marketing Manager, led the strategic planning and design of ‘best in class’ marketing initiatives across the Telstra account. Drove sell-out by leveraging data and insights to drive end-to-end solutions across digital and social, brand, media and in retail.RESPONSIBILITIES- Gained in-depth knowledge of Telstra’s brand, financial and operational structure, audience and products.- Created an exclusive differentiated joint channel proposition for Samsung & Telstra to build a strategic plan.- Formulated key strategic pillars to drive growth with Telstra (target 5% increase YoY).- Collaborated to deliver innovative campaigns and propositions aligned to agreed strategic pillars.- Identified and secured new and existing opportunities within Telstra to hit sales targets.- Managed execution of Flagship and Portfolio device launches, and secured hero status for Samsung devices.- Planned, set and delivered budget plans, managing the marketing program with budget up to $16M.- Evaluated and reviewed all activity to assess ROI; shared and fed this into future plans.ACHIEVEMENTS- Led the strategy and execution of a joint business plan signed by Telstra and Samsung in 2018, which led to 2% growth in Telstra in-house share in the first six months post implementation.- Developed world-first free upgrade offer on S10+ device. As a result, sell-out revenue increased 30% YoY.- Launched the first 5G phone in Australia and led the internal project team to deliver an integrated 360 degree program of activity.- Grew the Telstra SIS footprint to 33 stores; secured extended hero retail placement in ALL stores for 5Glaunch.- Implemented first joint CDM campaign and historic signing with Telstra of data collaboration contract.
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  • Gwa Group Limited
    Marketing Manager - Innovation
    Gwa Group Limited Feb 2017 - Jul 2018
    Au
    Reporting to the Senior Marketing Manager, project managed business transformation and innovation projects; specifically the design and construction of the first Caroma Flagship stores and strategic development of a consumer strategy.ACHIEVEMENTS- Created a digital shopper journey that complements the physical Flagship experience including world first 3D bathroom modelling software that incorporated VR tech for spatial planning and barcode scanning kiosks for easy product specification.- Opened both Sydney (May 2018) and Adelaide (October 2017) on time and within budget.- Sydney Flagship “Caroma on Collins” won 2018 Sydney Design Award (Gold: Architecture Commercial).
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  • Gwa Group Limited
    Brand Manager
    Gwa Group Limited Sep 2015 - Feb 2017
    Au
    Reporting to the Marketing Director, led the brand strategy development and execution for all brands in the GWA Bathrooms and Kitchens portfolio.ACHIEVEMENTS- Led 2014 relaunch of the Caroma brand designed to lift Caroma to a brand recognised for design and style.- Presented Caroma brand strategy to Bunnings; secured commitment to monthly marketing collaborations.- Led the 2015 relaunch of the Dorf brand with internal and external communications programs, successfully secured 30 new retail displays across the country. - Delivery of GWA Refresh – internal communications program to refresh our brands in the minds of internal stakeholders. Included 14 sessions delivered across Australia and New Zealand.
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  • Gwa Group Limited
    Customer Marketing Manager
    Gwa Group Limited May 2013 - Sep 2015
    Au
    Reporting to the Marketing Director, developed and executed the segment marketing strategy for builder segment.ACHIEVEMENTS- Leveraged P2P insights and brand research to execute “Bathrooms Sell Homes” sell-in campaign.- Successfully launched pilot of digital Builder Specification Tool for proof of concept.- Activated co-marketing funds with key builders in partnership with sales leads and delivered 11 jointmarketing campaigns.
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  • Gwa Group Limited
    Tapware Marketing Manager
    Gwa Group Limited Feb 2012 - Sep 2012
    Au
    Developed and executed the marketing and communications strategy for the tapware division, including new product launches and sell through campaigns. Delivered the major brand re-positioning piece for German tapware brand, Hansa.
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  • Research In Motion
    Marketing Specialist/Acting Marketing Manager
    Research In Motion Sep 2010 - Feb 2012
    Waterloo, Ontario, Ca
    View
  • Asus
    Marketing Manager Anz
    Asus Mar 2010 - Aug 2010
    Taipei City, Taipei, Tw
    View
  • Asus
    Marketing Specialist
    Asus Apr 2007 - Mar 2010
    Taipei City, Taipei, Tw
    View

Kate Downing Skills

Marketing Management Marketing Communications Marketing Strategy B2b Marketing Multi Channel Marketing Integrated Marketing B2b Brand Awareness Digital Marketing Marketing Public Relations Account Management Product Launch Strategy Channel Marketing Budget Management Event Planning Management Campaign Management Go To Market Strategy Event Management Corporate Communications Product Marketing Co Marketing Product Launches Competitive Analysis Direct Marketing Segmentation Event Marketing Media Planning Trade Shows Channel B2c Consumer Electronics

Kate Downing Education Details

  • Western Sydney University
    Western Sydney University
    Public Relations
  • Agsm @ Unsw Business School
    Agsm @ Unsw Business School
    Strategy & Commercial Skills Development Program

Frequently Asked Questions about Kate Downing

What company does Kate Downing work for?

Kate Downing works for James Hardie Building Products Apac

What is Kate Downing's role at the current company?

Kate Downing's current role is Senior Marketing Manager - Consumer and Specifier.

What is Kate Downing's email address?

Kate Downing's email address is ka****@****ail.com

What schools did Kate Downing attend?

Kate Downing attended Western Sydney University, Agsm @ Unsw Business School.

What skills is Kate Downing known for?

Kate Downing has skills like Marketing Management, Marketing Communications, Marketing Strategy, B2b Marketing, Multi Channel Marketing, Integrated Marketing, B2b, Brand Awareness, Digital Marketing, Marketing, Public Relations, Account Management.

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