Kate Downing
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Kate Downing Email & Phone Number

Senior Marketing Manager - Consumer and Specifier at James Hardie Building Products APAC
Location: Greater Sydney Area, Australia, Australia 13 work roles 2 schools
1 work email found @caroma.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Role
Senior Marketing Manager - Consumer and Specifier
Location
Greater Sydney Area, Australia, Australia
Company size

Who is Kate Downing? Overview

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Quick answer

Kate Downing is listed as Senior Marketing Manager - Consumer and Specifier at James Hardie Building Products APAC, a company with 4495 employees, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a work email signal at caroma.com and a matched LinkedIn profile for Kate Downing.

Kate Downing previously worked as General Manager at Fundfindrs and Marketing Director at Jacaranda Hub. Kate Downing holds Bachelor Of Communications, Public Relations from Western Sydney University.

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Email format at James Hardie Building Products APAC

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{first_initial}{last}@caroma.com
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Profile bio

About Kate Downing

I am a results-oriented senior marketing professional and strategic thinker. I have been particularly effective at driving marketing and brand strategy and communications programs for iconic brands across multiple industries. I am proud of my track record of leading critical marketing transformation projects, driving enhanced brand metrics and revenue growth, underpinned by my marketing insights and a focus on integrated marketing solutions. I am known for being a highly collaborative and adaptable contributor with the ability to build strong partnerships, lead projects and develop high performing teams.Since 2018, I have been part of a successful job share partnership with Jennifer Manuel. KEY CAPABILITIESSenior Marketing | Leadership & Management | Brand Strategy | Integrated Marketing Campaigns | Strategic Thinking | Communications Programs | Business Transformation & Innovation | Project Management | Product Marketing | Digital & Social Media | Analytical Thinking | Insights Led | Problem Solving | Stakeholder Management | Budgeting | Reporting | Adaptability | Flexibility | Results Focus KEY ACHIEVEMENTS- Led marketing efforts to drive volume growth of 17% in FY22, net sales increase of 22%, EBIT margin of 28%.- Led brand transformation from trade based to consumer driven, which increased brand metrics significantly in 12 months.- Created a measurable marketing funnel which drove 63% increase in website traffic and grew MQLs by 392%.- Secured and negotiated supplier partnership with “The Block”, increasing penetration of products.- Identified opportunities from a research project and led the “insights to marketing innovation” digital project.- Secured three joint marketing campaigns with top tier volume builders.- Planned and executed the first consumer TVC, aired to record audience of 12.5 million at Australian Open 2022- Led the strategy and execution of a joint business plan signed by Telstra and Samsung in 2018, which led to 2% growth in Telstra in-house share in the first six months post implementation.- Developed world-first free upgrade offer on S10+ device. As a result, sell-out revenue increased 30% YoY.- Launched the first 5G phone in Australia and led the internal project team to deliver an integrated 360 degree program of activity.

Listed skills include Marketing Management, Marketing Communications, Marketing Strategy, B2B Marketing, and 30 others.

Current workplace

Kate Downing's current company

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James Hardie Building Products APAC
James Hardie Building Products Apac
Senior Marketing Manager - Consumer and Specifier
Sydney, NSW, AU
Website
Employees
4495
AeroLeads page
13 roles

Kate Downing work experience

A career timeline built from the work history available for this profile.

General Manager

Current

North Sydney, New South Wales, AU

Sep 2023 - Present

Marketing Director

Current

North Sydney, New South Wales, AU

Reporting to the Directors, responsible for all aspects of marketing including brand, digital, retail, B2B and performance strategies - for a range of businesses (including CJC Management and CaSE Civil & Structural Engineering and others) to achieve set KPIs and metrics. Part of the senior leadership team, establish the positioning and service offering of.

Mar 2023 - Present

Senior Marketing Manager - Consumer & Specifier

Chicago, Illinois, US

RESPONSIBILITIESReporting to the APAC Marketing Director, leading a consumer marketing team with the vision to extend James Hardie from a trade-focused brand to a consumer-driven brand. Managed marketing budget of $10M.- Led and developed annual strategic marketing plan and implementation of hero marketing campaigns.- Owned the local brand strategy and.

Dec 2020 - Dec 2022

Marketing Manager - Builders

Chicago, Illinois, US

Reporting to the APAC Marketing Director, the focus lead around primary growth demand generation, planning, marketing measurement and analysis with the Builder community across all identified builder segments. Led the development of fully integrated marketing strategies and plans and execution aligned to the allocated segments alongside key stakeholders to.

Nov 2019 - Dec 2020

Channel Marketing Manager

Suwon-Si, Gyeonggi-Do, KR

Reporting to the Group Marketing Manager, led the strategic planning and design of ‘best in class’ marketing initiatives across the Telstra account. Drove sell-out by leveraging data and insights to drive end-to-end solutions across digital and social, brand, media and in retail.RESPONSIBILITIES- Gained in-depth knowledge of Telstra’s brand, financial and.

Aug 2018 - Nov 2019

Marketing Manager - Innovation

AU

Reporting to the Senior Marketing Manager, project managed business transformation and innovation projects; specifically the design and construction of the first Caroma Flagship stores and strategic development of a consumer strategy.ACHIEVEMENTS- Created a digital shopper journey that complements the physical Flagship experience including world first 3D.

Feb 2017 - Jul 2018

Brand Manager

AU

Reporting to the Marketing Director, led the brand strategy development and execution for all brands in the GWA Bathrooms and Kitchens portfolio.ACHIEVEMENTS- Led 2014 relaunch of the Caroma brand designed to lift Caroma to a brand recognised for design and style.- Presented Caroma brand strategy to Bunnings; secured commitment to monthly marketing.

Sep 2015 - Feb 2017

Customer Marketing Manager

AU

Reporting to the Marketing Director, developed and executed the segment marketing strategy for builder segment.ACHIEVEMENTS- Leveraged P2P insights and brand research to execute “Bathrooms Sell Homes” sell-in campaign.- Successfully launched pilot of digital Builder Specification Tool for proof of concept.- Activated co-marketing funds with key builders in.

May 2013 - Sep 2015

Tapware Marketing Manager

AU

Developed and executed the marketing and communications strategy for the tapware division, including new product launches and sell through campaigns. Delivered the major brand re-positioning piece for German tapware brand, Hansa.

Feb 2012 - Sep 2012

Marketing Specialist/Acting Marketing Manager

Waterloo, Ontario, CA

Sep 2010 - Feb 2012

Marketing Manager Anz

Taipei City, Taipei, TW

Mar 2010 - Aug 2010

Marketing Specialist

Taipei City, Taipei, TW

Apr 2007 - Mar 2010
2 education records

Kate Downing education

Bachelor Of Communications, Public Relations

Western Sydney University

Strategy & Commercial Skills Development Program

Agsm @ Unsw Business School
FAQ

Frequently asked questions about Kate Downing

Quick answers generated from the profile data available on this page.

What company does Kate Downing work for?

Kate Downing works for James Hardie Building Products APAC.

What is Kate Downing's role at James Hardie Building Products APAC?

Kate Downing is listed as Senior Marketing Manager - Consumer and Specifier at James Hardie Building Products APAC.

What is Kate Downing's email address?

AeroLeads has found 1 work email signal at @caroma.com for Kate Downing at James Hardie Building Products APAC.

Where is Kate Downing based?

Kate Downing is based in Greater Sydney Area, Australia, Australia while working with James Hardie Building Products APAC.

What companies has Kate Downing worked for?

Kate Downing has worked for James Hardie Building Products Apac, Fundfindrs, Jacaranda Hub, Samsung Electronics, and Gwa Group Limited.

How can I contact Kate Downing?

You can use AeroLeads to view verified contact signals for Kate Downing at James Hardie Building Products APAC, including work email, phone, and LinkedIn data when available.

What schools did Kate Downing attend?

Kate Downing holds Bachelor Of Communications, Public Relations from Western Sydney University.

What skills is Kate Downing known for?

Kate Downing is listed with skills including Marketing Management, Marketing Communications, Marketing Strategy, B2B Marketing, Multi Channel Marketing, Integrated Marketing, B2B, and Brand Awareness.

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