- Support full funnel paid social campaign activities including testing, optimization, and strategy inalignment with company and campaign goals (Facebook, Instagram, Twitter, LinkedIn, etc.)- Provide data-driven recommendations for paid social Test & Learn initiatives- Work closely with cross-functional teams (Marketing, Product, Sales) to develop cohesive campaign, messaging, creative and targeting strategies.- Expert-level knowledge of paid social platforms (ie: Sprinklr, LinkedIn Campaign Manager, Meta Ads Manager, etc.)- Manage relationships with social media advertising partners, vendors, agencies, etc.- Remain informed on programmatic initiatives and provide support as needed, including providing support in programmatic campaign preparation, execution, optimization, and measurement to build expertise across digital advertising channels.- Management of media billing, POs, IOs, and media spend reporting.

- Develop content creation for global social media channels (LinkedIn, Facebook, Twitter, YouTube) working with existing content writers- Rollout of global social media training to Marketing & Communications organization- Consult with global and regional MarCom Managers, Product Managers, and Segment Managers, to advise on social media strategy (paid and organic)- Own and execute global paid social media campaigns- Generate analytics reports to review impact and generate recommendations

Managed social media for 10 clients across finance, home, and insurance industries, serving as the main point of contact and overseeing projects from planning to delivery. Developed and executed organic and paid strategies on Facebook, Instagram, Twitter and LinkedIn. Strategized, created, tested, and analyzed social media ads. Handled complex client accounts, ensuring projects met expectations and deadlines, and generated monthly analytics reports to present to clients.

Managed social media channels for clients on Facebook, Instagram, Twitter and LinkedIn. Produced daily original content and created branded graphics. Wrote blog posts, curated newsletters using MailChimp and Constant Contact. Worked with local Greater Boston influencers to boost brand awareness, and handled community engagement.

Led and executed brand awareness strategies and promoted real estate property listings. Designed print materials, developed and posted content for social media and property marketing, assisted with property photography and videography. Managed the input and upload of property listings as well as some clerical work.

Managed a team of 10 leasing agents. Led marketing efforts, including organic and paid social, editorial calendar planning, event planning and coordination, and email marketing.