-Crafted impactful brand messaging for products, partnerships, and programs, including myQ® Smart Garage® Video Keypad and myQ Connected Garage + Tesla.-Drove a 66% YOY growth in video subscription services through optimized brand messaging and marketing tactics.-Worked with the Emerging Products D2C team to refine messaging and tactics for the myQ Smart Garage Camera. My work contributed to the team overselling our 2022 goal by 44,000 additional shipped units, and created YOY growth of… Show more -Crafted impactful brand messaging for products, partnerships, and programs, including myQ® Smart Garage® Video Keypad and myQ Connected Garage + Tesla.-Drove a 66% YOY growth in video subscription services through optimized brand messaging and marketing tactics.-Worked with the Emerging Products D2C team to refine messaging and tactics for the myQ Smart Garage Camera. My work contributed to the team overselling our 2022 goal by 44,000 additional shipped units, and created YOY growth of 24% through 2023.-Revolutionized brand messaging processes by introducing AI optimization, SEO optimization, user testing, and data analysis to enhance overall performance.-Led strategic writing for direct-to-consumer, retail, and professional categories of Chamberlain, LiftMaster, and myQ brands.-Collaborated with product and marketing teams to define brand strategy and messaging for new product development.-Worked with the SEO, digital design, and social media teams to create compelling social tactics that provided measurable lift to company awareness.-Played a key role in onboarding, training, and mentoring writers within the marketing organization. Show less

Transformed C-Suite communications by ghostwriting speeches and materials, ensuring a seamless alignment with organizational messaging, executive tone, and adherence to brand standards.

Drove a remarkable 78% surge in volunteer portal engagement within four months through strategic content enhancements, including SEO optimization and user-friendly website revamp, aligning narratives with Rotary's core mission.

-Transformed Roosevelt University's social media presence, achieving month-over-month growth, reaching over 600k impressions per post within six weeks.-Amplified Click-Through Rate (CTR) by approximately 2000%, optimizing content for increased engagement and visibility.-Collaborated with student ambassadors to produce trendsetting and relevant content for platforms like Instagram and TikTok, enhancing the university's online appeal.-Introduced an SEO-driven blogging strategy and… Show more -Transformed Roosevelt University's social media presence, achieving month-over-month growth, reaching over 600k impressions per post within six weeks.-Amplified Click-Through Rate (CTR) by approximately 2000%, optimizing content for increased engagement and visibility.-Collaborated with student ambassadors to produce trendsetting and relevant content for platforms like Instagram and TikTok, enhancing the university's online appeal.-Introduced an SEO-driven blogging strategy and content calendar, providing a roadmap for sustained growth and improved search engine visibility.-Shared insights with the marketing staff on design elements to elevate their digital media initiatives, ensuring a cohesive and impactful online presence.-Personally requested for the position, showcasing a recognized and valued contribution to the team's success. Show less

Innovatively produced the Chamberlain Cares podcast, fostering community engagement, while strategically crafting SEO-optimized blog posts and white papers that secured first-page rankings on Google. Simultaneously, contributed to the successful launch of a new student portal by creating compelling and informative content, enhancing the overall student experience.

-Established and led a top-performing PR and social media team at ComboApp, a Chicago-based digital product development company.-Executed communications and marketing campaigns resulting in a 24% YoY revenue increase and an 84% QoQ rise in download rates for clients.-Orchestrated strategic collateral creation and media strategies for clients including SeaWorld, Cox Communications, and Intel, driving impactful outcomes.-Guided successful launches for startups like SchoolRise, Video… Show more -Established and led a top-performing PR and social media team at ComboApp, a Chicago-based digital product development company.-Executed communications and marketing campaigns resulting in a 24% YoY revenue increase and an 84% QoQ rise in download rates for clients.-Orchestrated strategic collateral creation and media strategies for clients including SeaWorld, Cox Communications, and Intel, driving impactful outcomes.-Guided successful launches for startups like SchoolRise, Video Medicine, and Good2Go, shaping impactful media and social media strategies. Show less

-Strategically crafted and executed public relations and media plans for mobile products and consumer tech companies, securing impactful media inclusions on prominent platforms such as The Today Show, MSNBC, The Doctors, Cosmopolitan Magazine, WIRED, Huffington Post, Slate, Bustle, ABC World News, and more.-Delivered exceptional earned media results while representing and managing campaigns for influential brands including SeaWorld Kids, Good2Go, Intel, SchoolRise/T-Obs, Agent Snowden, and… Show more -Strategically crafted and executed public relations and media plans for mobile products and consumer tech companies, securing impactful media inclusions on prominent platforms such as The Today Show, MSNBC, The Doctors, Cosmopolitan Magazine, WIRED, Huffington Post, Slate, Bustle, ABC World News, and more.-Delivered exceptional earned media results while representing and managing campaigns for influential brands including SeaWorld Kids, Good2Go, Intel, SchoolRise/T-Obs, Agent Snowden, and other key players in the dynamic mobile app industry.-Demonstrated excellent written communication skills and a proven ability to foster and maintain meaningful relationships with reporters, influencers, and fellow communications professionals, enhancing overall campaign effectiveness. Show less

Authored and edited content for clients' marketing campaigns, blogs, social media accounts, and various assigned writing tasks to meet strategic objectives.

Killed it at securing media placements for bootstrapped tech startups in popular pubs like Tech Crunch, Mashable, and others. Worked with top tier media like Forbes, Fortune, and the WashPo to facilitate earned media for startup and education clients.

Developed all outgoing communications to customers and partners. Managed 3 direct reports who assisted in securing local media coverage of iWish's concierge experience classes across four metro markets: Chicago, Detroit, Washington D.C., and Boston. Handled incoming media requests. Proactively pitched the company to journalist contacts in the hospitality, entertainment, food, beverage, and dating/relationship spaces. Secured coverage of this burgeoning Chicago startup on Huffington Post… Show more Developed all outgoing communications to customers and partners. Managed 3 direct reports who assisted in securing local media coverage of iWish's concierge experience classes across four metro markets: Chicago, Detroit, Washington D.C., and Boston. Handled incoming media requests. Proactively pitched the company to journalist contacts in the hospitality, entertainment, food, beverage, and dating/relationship spaces. Secured coverage of this burgeoning Chicago startup on Huffington Post, BuzzFeed, The Chicago Tribune, The Boston Globe, and more. Show less

Developed and crafted banging consumer facing messaging for large brand and influencer partnerships with Maybelline, America’s Got Talent, McHammer, My Chemical Romance, and more.Created efficiencies and transformed consistency of all written content produced for the virtual gaming world "Meez." Managed 10 direct reports who served as full or part-time community managers of the product. 50% of direct reports were remote.

Helped clients identify opportunities and stories that were press worthy. Cultivated journalist relationships. Secured media placements for a range of tech focused clients including Yelp, Oakley, UGOBE. Drove new media adoption with agency and clients.

Worked with CEO to develop qualitative and quantitative research models for clients in medical education. Analyzed results and built data into reports that were easily consumable by non-medical professionals.Developed PR strategy for a number of clients with aim of earning media placement in B2B industry publications.