In my role as a Fractional CMO, I partner with businesses to drive sustainable growth through comprehensive, omni-channel marketing strategies. I focus on aligning organic growth, performance marketing, and authentic content to help brands connect meaningfully with their audiences while achieving measurable results.I work closely with each client to develop and implement bespoke strategies that fit their unique needs, from high-level strategic planning to hands-on execution. My approach is grounded in delivering real, lasting impact, ensuring each element of a campaign—from SEO and content to paid media—is strategically aligned and optimised for growth.Key achievements include helping clients increase brand visibility, streamline their digital marketing efforts, and build cohesive strategies that support long-term objectives. By acting as an embedded marketing leader, I’m able to bring flexibility and high-level expertise to brands looking to elevate their presence without the commitment of a full-time executive role.

As a marketing consultant, I focused on delivering high-quality, accessible marketing and communication solutions for clients across a wide range of industries. Working directly with businesses from start-ups to established brands, I crafted tailored strategies to help each client enhance their digital presence and achieve sustainable growth.My role involved guiding clients through the evolving landscape of digital marketing, with a focus on SEO, social media, content strategy, and performance marketing. Over the course of my consultancy, I helped clients reach key revenue milestones and increase online visibility by an average of 70%, which translated into measurable improvements in leads and conversions.Beyond the metrics, I took pride in building genuine partnerships with my clients. Over 90% of them reported significant boosts in digital engagement and conversion rates within six months, reflecting the effectiveness of a strategic, hands-on approach. It was incredibly rewarding to play a direct role in helping businesses grow and succeed in a competitive digital world.

- Facilitated the successful implementation of business initiatives by employing best practice change management techniques and strictly adhering to Foxtel's Change Management Framework.- Reviewed and enhanced the execution of internal communication activities, leading to improved knowledge-sharing and heightened employee engagement. This fostered increased enthusiasm and awareness around new initiatives and products.- Developed comprehensive change management plans to support the rollout and integration of key strategic programs, driving large-scale advocacy and transforming customer experience efforts.

- Led, mentored, and coached a high-performing team of 15 employees, creating an environment conducive to learning, growth, and career advancement. The focus of the team was on enhancing compliance and administrative processes, setting them on a path to leadership roles within the organisation.- Identified and addressed outstanding compliance issues, subsequently refining and bolstering the overall compliance model.- Implemented a streamlined process model, marking significant milestones in efficiency and productivity improvements.- Played a pivotal role in supporting the National Retention Manager, fostering collaborative relationships and driving strategic initiatives with key stakeholders across the business.- Developed and consistently maintained critical systems, ensuring they were robust and effective in achieving overarching business objectives.- Spearheaded end-to-end process changes, taking a hands-on approach from conception to realization, guaranteeing effective implementation and ensuring long-term success.

Key role as a retention and disconnection agent is to ensure that everything is done to ensure the customer had a satisfying relationship with the Foxtel. To resell the value of the product and services Foxtel can provide to its customers.

- Client Relationship & Event Management: Spearheaded client outreach and served as the primary liaison, tailoring event packages that led to a 30% increase in repeat business and enhanced client satisfaction.- Operational Efficiency: Streamlined booking and logistical processes, resulting in a 25% reduction in scheduling conflicts and a notable boost in event execution success.- Team Leadership: Effectively led and engaged a diverse staff, assisting the Director of Special Events, which led to a 15% improvement in team performance and client feedback.- Digital Marketing: Conceived and implemented innovative social media campaigns, contributing to a 20% rise in online brand visibility and event attendance.

• Successful accountability for the Woolworth’s Ltd contract • Ensured stock was received and delivered from P&O warehouses to Woolworths’ stores in a timely manner• High level administration using the Maximus system to track movement of import and export containers;• Undertook a variety of administration roles as I am a fast learner and able to work flexibly.