Senior Brand Manager
Current- Lead brand advertising and entertainment efforts for Northwell Health, New York's largest healthcare provider and private employer - Lead ongoing partnership with creative agency of record to develop our brand advertising from strategic development through to launch- Leading the development of a sonic brand strategy, launching later this year- Developed the strategic roadmap for our entertainment efforts and negotiated a development deal, making Northwell a category and industry leader in brand entertainment - Founded and launched Northwell Studios- Led partnership with production companies and streamers to develop and launch Emergency NYC on Netflix & One South: Portrait of a Psych Unit on HBO- Developed, launched and continue to nurture our brand platform, Raise Health