Took a much needed post-COVID reset to reinvest time and energy into my physical health, mental well-being and my personal interests outside of work. The intent was to remove as much screen time as possible and explore activities that enhance the mind + body connection. So far, I've enjoyed: - Slow mornings- Trail running (and training for my first trail marathon!)- Writing a novel on my 1956 Skyriter- Cooking with seasonal foods- Sleeping 8+ hours a night10/10 - highly recommend

Built a 7-member cross-functional research team, increasing product development speed by 25% through streamlined research processes and cross-department collaboration.

Led a multi-phase UX research initiative that increased customer satisfaction by 30% and reduced customer support queries by 20%, driving a 15% boost in product engagement. Delivered actionable insights for digital and physical environments, collaborating with 5 cross-functional teams to implement usability improvements, all while aligning with United Airlines' $10M digital transformation strategy.

Developed and taught a 4-hour course on leveraging quantitative and qualitative research insights to 25+ business leaders at The University of Akron's Executive Education program. Enabled leaders to understand the value of CX and UX research, prioritize strategic decisions with data-driven artifacts, and optimize customer journey maps—driving innovation and measurable impact across service and product design.

Led research initiatives informing a $50M+ SaaS transformation for 16+ complex B2B products, resulting in a 40% improvement in user engagement metrics post-launch.

Pioneered UX research protocols for emerging technologies (AR/VR, voice, connected home devices) at Publicis Sapient, conducting 55+ research studies across 12 international markets for clients like Samsung, Magic Leap, and JEEP. Led cross-functional teams to align stakeholders on project goals and research strategy, driving product innovation through data-driven insights. Delivered measurable outcomes that directly influenced product lifecycles for cutting-edge technologies in eCommerce and emerging ecosystems, including:Improved Product Usability by 40%: Based on post-research user testing and feedback, resulting in enhanced customer satisfaction across AR/VR and voice-driven platforms.Increased Product Adoption by 25%: Through strategic insights from 55+ research studies, recommendations led to higher user engagement and adoption rates for clients like Samsung and Magic Leap.Reduced Time to Market by 15%: Streamlined product development cycles by aligning stakeholders early and providing actionable insights, enabling faster iterations and launches in emerging tech products.Boosted Customer Retention by 20%: Insights from research improved eCommerce customer journeys, driving better user experience and contributing to higher retention rates for clients such as Whirlpool and JEEP.Secured $5M+ in Client Investments: Research findings supported decision-making that led to major product pivots, resulting in significant client investments in AR/VR and connected home device ecosystems.

Led an 18-month agile research strategy program for mobile app development at a major financial institution (5th largest in the U.S.), resulting in the BCX 2019 Award for Best Banking Customer Experience. Spearheaded research for 6 studio teams, aligning UX strategy with business objectives across eCommerce, digital, and physical experiences. Delivered data-driven insights that improved customer journeys, identified target markets, and shaped personas. Managed multiple research initiatives, balancing short- and long-term roadmaps, while fostering collaboration among executive leadership, researchers, and junior associates. Enabled faster product development cycles by 15% and contributed to a 20% increase in customer satisfaction through innovative UX solutions across multiple channels.

Methodically designed and executed a variety of consumer insight research initiatives including secondary research (database mining, industry reports, etc.) and primary research such as usability testing, individual interviews, focus groups and remote CBT, to capture both qualitative and quantitative data across both domestic and international marketsEfficiently synthesized research results and usage data insights to generate clear and concise strategy recommendations that support the user throughout an omnichannel experiencePerformed strategic heuristic evaluations and content analysis based on best practices

Actively assisted in the development of individual marketing strategies for financial representativesStrategically developed and organized client relationships networks with strategic touch pointsEffectively composed a variety of press releases and distributed across multiple press and media platforms to enhance overall brand image and community involvementEfficiently created, published and ordered marketing materials while maintain integrity of the NWM brandPromptly designed, scheduled and maintained content on multiple social media platforms using Hearsay Social