Kate Erickson Email & Phone Number

Winnetka, Illinois, United States

• Direct all aspects of the agency’s communication, brand, and marketing strategies; including planning and implementation, KPI goal setting and tracking, brand management, and budget management. • Strategize, manage, direct, and design all emails, social media, public relations, communications, public relations, website management, video and photoproduction, brochures and newsletters, digital and print advertising, customer research and analysis, event marketing, and digital and print materials. • Execute marketing and fundraising efforts (website, social media, email, direct mail, appeal letters, etc.) on behalf of the Winnetka Parks Foundation to secure large donations and naming rights for significant capital projects. • Develop all written communications, including press releases, newsletters, budget reports, communications from the board, etc.• Attend and report at monthly committee of the whole and regular board meetings, interacting with board members and community.

Mount Prospect, Illinois, United States

-Develop, monitor, executive and evaluate District-wide marketing plans and promotional opportunities. -Responsible for creative direction, planning, execution and evaluation of online communications as well as all social media content. Grew social media engagement by over 500% within one year.- Handled all creative strategy and content for the district. - Facilitated the quarterly brochure and annual camp guide for the district. - Developed, created and helped to facilitate the first 'Active Adult' brochure - Develop creative direction and oversee development of District websites-Acted as liaison and representative to various affiliated organizations, community groups and governmental entities. - Developed sponsorship and partnership programs and communications for the district and the River Trails Parks Foundation. - Evaluate and develop customer service standards for all District employees. - Provided marketing and communication insight to Executive Director, Board and management team. - Implemented and monitored strategic positioning, branding and marketing strategies for the district.-Reported and presented all marketing analytics to the board on a monthly basis.

Highland Park, Il

Responsible for developing and creating the Park District’s marketing campaigns through brand development, communication strategy and digital marketing. A key emphasis on social media content strategy development, email strategy, digital advertising strategy, website updates, video strategy and creation.

Greater Chicago Area

Provided marketing strategy for small to mid-sized local businesses.Business Consultation around branding, marketing strategy and insight, social media strategy and content creation. Succeeded in driving revenue and exposure for clients through influencer strategy, community branding, business development, public relations and event strategy. Areas of Expertise in Marketing and Social Media Strategy: travel, children’s educational programs, toy and hobby, law, aquatics, dental & orthodontia, and real estate.

American Express, Global Business Travel

Responsibilities include:- Driving Premium Revenue across American Express Business Travel Consulting Division. - Sales approach to increase non transactional sales revenue through a consultative selling and strategy analysis. - Increase profitability by identifying innovative solutions through Program Optimization, Sourcing, Strategy and Engagement around Policy, Hotel, Meetings, Car, and Air. - Subject Matter Expert in Hotel for the Multinational team to develop strategy, pricing methodology, training and sales implementation.- Sales Recognition, 4th Quarter 2011 for strong sales performance, Lead of Hotel Sourcing Expert & Development around pricing to close further sales for the category.

Chicago, Il

*Strategic account management for 40 key accounts in the Central and New England Region for over 40 hotels and resorts*Handled top accounts for the brand: Bank of America, Deloitte, Accenture, BP *Development and training of on property Business Travel Sales Managers through formalized training program *Successfully created and implemented Mid-Market Leadership Program for field sales managers. Identified and targeted potential accounts for field sales to grow through sales strategy.Key Accomplishments:Team Leader in percentage to goal from 2002 - 2007A top revenue producer on the business travel team in 2008*Eight-time recipient of Omni Hotel’s President Circle. Production in 40 National Accounts resulting in over $9 Million in Revenue per annum

Sales For Multiple Hotels Within The Brand, Global Sales Director

*Promoted twice within the organizationAwards and Achievements: *Global Sales Executive Highest Percentage over Goal, 2007 *IBTM Global Leadership Program Certificate of Professional *Development – Wharton School, 2006*Member of Omni Hotels President’s Circle Years: 2000,2002, 2003, 2004 2005, 2006,2007,2008*GBTA Hotel Committee, 2003, 2004 *GBTA Panelist Speaker, GBTA Convention 2003*Midwest Business Travel Association Board of Directors: 1999*Nominated for Global Sales Manager of the Year:1999, 2003*Global Sales Team of the Year: Omni Hotels, 2003

Chicago, Il

Promoted to Global Sales Director from this position (after 1 year). Managed all corporate travel, consortia and mega agency accounts for flagship hotel, located on Chicago’s magnificent mile.

Bachelor Of Science (B.S.), Business/Corporate Communications

Global Leadership Program