Kateryna Ferman Email and Phone Number
Paid Media Manager with 9+ years of experience. Working with Meta ads, Linkedin Ads and Google ads. Achieved the highest ROAS of 1244%. Top Rated specialist on UpWork.Key Achievements:— Diverse Project Portfolio: Contributed to the growth of over 50 businesses worldwide, spanning Europe, South Africa, USA, and Canada, across both B2C and B2B sectors.— Beauty Businesses Lead Generation Ads: Leveraged Facebook ads to generate leads for beauty studios at a CPL of $2-5. My experience as a beauty studio owner provided valuable insights into this industry from various perspectives.— Lead Generation Ads for Online Education: Established lead generation processes through online advertising for online education companies, consistently generating up to 900 leads per ad launch with a cost per lead for online webinars ranging from $0.31 to $0.79.— Experienced Leadership: Orchestrated and managed teams, including a 4-person team for English-speaking club promotions and another team for an attorney company. The teams comprised an Instagram account designer, copywriter, stories maker, Facebook ads manager, SMM manager, and Sales Manager.— Operational Efficiency: Doubled the speed of lead processing for a law firm by implementing a CHATBOT, establishing a sales department from scratch, and simplifying client purchases. Consequently, achieved automatic generation of up to 15 sales per month from the Instagram social media account.— Mentoring Achievements: Organized Facebook ads courses with online lessons, mentoring over 65 participants. Mentees achieved remarkable results in training projects, with ROAS rates of 353%, 1451%, and more.— Problem Solving: Successfully navigated various Facebook restrictions, developing effective plans to address each case. Effectively resolved five business manager restrictions from Facebook simultaneously, ensuring prompt resolution within one day to maintain uninterrupted ad campaigns and business operations.— Fast Learning: Acquired knowledge of quiz marketing within one hour during the second year of Facebook ads experience. Implemented quiz marketing strategies for three apartment renovation companies, yielding more than 30 leads for each company within one month.Continuously seek to expand expertise in diverse traffic acquisition resources for businesses, including Yelp, Snapchat, TikTok, Pinterest, Bing, and others.Let's grow and dominate the advertising game together!
Validated Insights
View- Website:
- validatedinsights.com
- Employees:
- 37
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Paid Media DirectorValidated InsightsSan Francisco, Ca, Us -
Paid Media ManagerBohu Digital Jul 2023 - PresentUnited States— Comprehensive reporting for Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads.— In-depth data analysis.— Ad copy optimization: Google Ads. Aim to achieve "Excellent" ad strength.— Keywords optimization: search term analysis, quality score analysis, negative keywords removal -
Paid Media ManagerCareer Pathway Institute Jun 2023 - PresentSan Francisco Bay AreaGoogle Ads ManagerSEO optimizationContent Creator (Instagram, Youtube - reels, shorts, videos) -
Paid Media - Education MentorFerman Target Nov 2019 - PresentUnited States— Organized 6 courses with online lessons and mentored over 65 participants, Facebook Ads— One of my mentees achieved the following results with their client, a photographer: ad spending of ~$20, ad revenue of ~$260, and a ROAS of 1461%.— Another mentee achieved the following results: ad spending of ~$24, ad revenue of ~$85, and a ROAS of 353.9%.2023 - one more personal course with 5 mentees. Facebook ads learning. -
Paid Media ManagerFerman Target Dec 2015 - Present— With the assistance of Facebook ads, significantly impacted company growth on social media, increasing Instagram followers from 2500 to 39K.— Achieved leads for online courses at a cost per lead below $0.79 using an effective Facebook advertising strategy tailored for online education.— Obtained leads for beauty salons at a cost per lead below $4 through innovative ad banners and a strategic advertising approach.— Established Facebook ad campaigns for Enrolit, an Italian… Show more — With the assistance of Facebook ads, significantly impacted company growth on social media, increasing Instagram followers from 2500 to 39K.— Achieved leads for online courses at a cost per lead below $0.79 using an effective Facebook advertising strategy tailored for online education.— Obtained leads for beauty salons at a cost per lead below $4 through innovative ad banners and a strategic advertising approach.— Established Facebook ad campaigns for Enrolit, an Italian university admissions consulting company, achieving a remarkable Return on Ad Spend (ROAS) of 1244%.— Enhanced sales from Instagram for a photo album e-commerce company, achieving a ROAS of 110%.Case study - https://t.ly/GzJB6 Show less -
Paid Media - Team LeadFerman Target Mar 2022 - Sep 2023Managed a team of 3 people:- Facebook Ads Manager- Sales Manager- Social Media ManagerAchieved goals for clients:— Doubled the speed of lead processing for a law firm by implementing a chatbot, establishing a sales department from scratch, and simplifying client purchases. Consequently, achieved automatic generation of up to 15 sales per month from the Instagram social media account.— Generated leads for a website development company through Facebook ads, achieving a… Show more Managed a team of 3 people:- Facebook Ads Manager- Sales Manager- Social Media ManagerAchieved goals for clients:— Doubled the speed of lead processing for a law firm by implementing a chatbot, establishing a sales department from scratch, and simplifying client purchases. Consequently, achieved automatic generation of up to 15 sales per month from the Instagram social media account.— Generated leads for a website development company through Facebook ads, achieving a cost per lead of $25-30, significantly lower than the industry average of $45+ per lead.— Decreased CPL for dental courses from 17 to 9 euros per lead by implementing an effective Facebook ads strategy. Show less -
Paid Media ManagerLinkstalker Marketing Agency Feb 2024 - May 2024San Francisco Bay AreaLinkedin Ads, Google Ads,Meta Ads (Facebook/Instagram) -
Paid Media - Content CreatorFarmers' Table Guide & Delivery Oct 2023 - Nov 2023San Francisco Bay AreaCreated four videos:— Filming on iPhone with two actors— Editing on CapCut: incorporating music, enhancing sound, and editing footage— Crafted a video from scratch using stock footage and AI-generated voicesCheck out 2 videos on Instagram:https://www.instagram.com/p/CzfK6FjxPUA/https://www.instagram.com/p/CzfJfZxxdIk/ -
Co-FounderNail Art & Spa 2015 - 2018Sevastopol, Sevastopol, Ukraine- Social Media Marketing: Fully booked appointments for manicure and pedicure one month in advance, achieved through the utilization of social media marketing and Instagram ads.- Fully booked offline events, attracting up to 50 attendees per event, utilizing Facebook ads. with ROAS 1202%- More than 800 manicure and pedicure procedures with nail art
Kateryna Ferman Education Details
Frequently Asked Questions about Kateryna Ferman
What company does Kateryna Ferman work for?
Kateryna Ferman works for Validated Insights
What is Kateryna Ferman's role at the current company?
Kateryna Ferman's current role is Paid Media Director.
What schools did Kateryna Ferman attend?
Kateryna Ferman attended Lomonosov Moscow State University (Msu), Plekhanov Russian University Of Economics.
Who are Kateryna Ferman's colleagues?
Kateryna Ferman's colleagues are Carolyn Callery, Rose Judson, Gretchen Wiemer, Meghan Jump, Sarah Long, Vicki Camenares, Lidija Tomeski.
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