Kate Flaherty Email and Phone Number

Managed multi-discipline team of remote-based & international team members charged with supporting Quest's priority software products (~50). These included Researchers, Designers, & Web-Based TrainersResponsible for overseeing national & international projects. Implemented team operations, infrastructure, and processes (including As Research Operations manager, executed a CRM system for contacts, standardized the scheduling & screening of respondents, as well as developing and maintaining research templates/outputsEnacted courses and workshops to enable authoring of research projects across all UX disciplines, and working closely to develop junior researchersBuilt-out research panels, contact procedures, and developed ongoing recruiting efforts for continuous research

I volunteer as the Denver area Event Lead for WIRe. Our mission is to champion diversity in the marketing research industry by arming women with the tools to develop professionally, build connections, and stay inspired. We believe in the positive impact of women in business and aim to advance the contributions and voice of women in research. We do this by providing educational networking events, webinars, scholarships for young researchers, and other resources to support women and their diverse communities.

Established and grew the UX Research function at Healthgrades, including defining all processes reporting templates, and authoring the yearly research plansWorked cross-functionally with Marketing, Data Science, Product, and Design to inform strategic direction. Implemented standardized Likert scales and question-wording across HealthgradesCreated and headed a cross-functional 'Insights Committee' to ensure continuous information sharing, project updates, and developing research projects that would inform high-level strategic plansPlanning, authoring, fielding/moderating & analyzing research studies (quant & qual)Doubled Team size and worked with junior researchers to develop content and grow skills

Teach classes on how to make Mozzarella and Burrata cheeses

Ad 2, a division of the American Advertising Federation, is a national networking, industry association dedicated to advancing the professional development for advertising professionals (as well as PR and other Communications/Media professionals) 32 and under through public service and education. We also aim to promote and support the advertising community as a whole.As an Executive Board member, I actively help to plan and execute all of Ad 2 CO's programming throughout the year. We offer:• Portfolio development seminars (overseen by leading Art Directors in the area)• Workshops to improve and practice public speaking/pitching skills• Every year we partner with a local non-profit and utilize our collective skills and experience to implement a campaign on their behalf (free of charge)• Host and plan a yearly kickball tournament for local agencies (usually drawing 300+ people every year)• Facilitate monthly happy hour/networking events at various agencies throughout the Denver/Boulder metro area• Other monthly events aimed to bring the advertising community together

Owned client relationship; Manages engagements and financials, from proposal generation through billingWorked collaboratively with clients on strategic engagements to better understand business goals and to build brands Crafted research plans (both yearly and ad-hoc) to answer business questions and refine marketing strategies. Optimized products (including packaging, design & taste), brand communications, messaging & advertisementsDesigned research questionnaires, programming surveys and manages fieldwork responsibilitiesUtilized online platforms for research collection including Qualtrics, Survey Monkey & iTracks

Conducted political and communications polling and qualitative research, developed research strategy, analyzed research findings including client recommendationsModerated focus groups, conducted in-depth interviews among opinion leaders and managed innovative online research methodsProjects spanned a range of issue areas including: public education, gun safety, Native issues, and energy and the environment

Conducted qualitative research using a variety of research methodologies to better understand users' motivations, perceptions, and actionsTested user interfaces and designs at various stages including wire frames, clickable prototypes, and live websites/apps across multiple platforms and devices Analyzed research findings into strategic and tactical recommendations to meet client objectives and inform next stepsWorked agilely and ensured projects "went to the people" by erecting portable 'usability labs' for testing in hotel rooms, convention centers, locker rooms, & mallsAdvocated and communicated customer expectations and needs cross functionally to marketing, product, design, and development teamsUsed Axure, Proto.io and InVision for wireframe and working prototype designs for user testing

Conduct qualitative primary research, including focus groups and in-depth interviews, on topics including: product branding, communications restructuring, and employee engagement for companies such as Philips, Suntory and PfizerDevelopment of publicity and thought-leadership quantitative research studies for Bank of America, The Hartford, and Applied MaterialsInterpreting data and crafting reports to present findings for consumer and business insights for companies such as Johnson Controls and FedEx

Listen to online social media conversation for mention of client products or services to analyze trending topics, sentiment, and share-of-voiceCreate in-depth reports evaluating and exploring conversation themes on weekly/monthly basis for clients providing qualitative and quantitative answersModel collection inclusions and exclusion on servers for optimized data collection

Teaching Assistant for Introduction to Advertising classes for fall 2009 and spring 2010 semesterTaught classes concerning Advertising and Consumer research

Focus was on marketing efforts for the TransitChek program, including creation of 2009 Marketing Plan and writing the Request for Proposal for the 2009 Media BuyComplete research for various programs DVRPC handles

Maintain constant contact with marketing clients to ensure the success of each projectResponsible for majority of paperwork that facility handled